2017-04-18 GC Agenda Att 3 to Item 5 Business Plan Cooroy Memorial Hall

4.5 Start-Up Expenses
Incorporation Fee:              $148           Paid by donation
Domain Name Fee:                 $66           Paid by donation
Website Hosting Fee:             $25           Paid by donation
Insurance: approx.             $1800           Budgeted

4.6 Break-even Analysis
Not including the budgeted council maintenance contribution, break-even is expected to be
achieved at $20.65 per hour or 1805 hours rented per year, a small rise of 3.5% required beyond
budget estimates.



5. Marketing
5.1 Market Analysis
1. Analysis of the needs of past and future prospective hirers of Cooroy Memorial Hall was
   conducted by consultation process and included is a summary of that consultation in the
   appendix.
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2. It was found that the previous rental system of $36 per session was not viable for some
   operators and that hourly rates should be introduced for those hirers. It was also identified
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   that many did not require the use of the kitchen or stage areas or required minimal use of any
   facility other than the main floor, minimal lighting and power and therefore low cost to the
   hall. This saving passed on to small operators will contribute to the overall profit of the hall
   by increasing occupancy rates and staying percentage.
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3. Proposed rates were discussed in comparison with other local halls such as Eumundi,
   Cooran, Montville, Yandina, Tewantin, Tinbeerwah and Woombye. Woombye at the lower
   end, is a beautifully renovated hall of similar but not quite as large size with similar facility
   at a cost of $15 per hour (air-conditioned). Eumundi at the other end of the scale is $23 per
   hour, smaller but beautifully renovated, air conditioned and well appointed. See attached
   schedule of Eumundi Hall 6.3.1 The rates for Cooroy have been decided to settle at $20 per
   hour with various additions and considerations as the draft rental documents included in the
   appendix. A proposed cleaning rate of 10% will be applied to all bookings.


5.2 Consultation
1. During consultations with past and prospective renters, their views of fees and charges,
   viability were discussed in relation to retaining their business. Marketing strategy of CMHA
   Inc. is to produce and promote fees and charges that will both cover costs for the hall, and
   provide viability to renters. The hall’s, once refurbished heritage features will be a major

BUSINESS PLAN FOR FUTURE OPERATION OF COOROY MEMORIAL HALL                       MARCH 2017            23