Attachment 2 - Economic Needs Assessment

         Trade Area Analysis
This section identifies the service areas for analysis; examines the historical and projected population
and dwellings of the defined trade areas; and provides a detailed demographic and socio-
economic profile of the service areas against regional and State averages.

3.1 Trade Area Definition
Trade areas were defined according to the Australian Bureau of Statistics’ 2016 Australian Statistical
Geography Standard, using Statistical Area Level 1 (SA1) geographies. In defining the trade areas,
consideration was given to the layout of proposed development and relationship to site accesses;
accessibility of site to the surrounding area, location of competitor facilities and physical or
psychological barriers that might impede custom, the trade areas identified for assessment in this
report are as follows:
   +   Primary Trade Area (PTA) – encompasses the Subject Site and extends as far east as Cooroy
       Mountain, as far west as Ridgewood, as far north as Lake Macdonald and as far south as the
       southern border of Noosa Hinterland. The PTA is serviced by the Bruce Highway and is
       comprised of 19 SA1s, with these being:

       3154901;                            3154927;                         3154942;
       3154902;                            3154929;                         3154951;
       3154903;                            3154932;                         3154952;
       3154915;                            3154936;                         3154956;
       3154917;                            3154940;                         3154957; and
       3154919;                            3154941;                         3154958.
       3154925;


   +   Secondary Trade Area (STA) – is situated north of the PTA where the suburb of Pomona is
       situated, along with natural physical barriers such as Mount Cooroora and Yurol State Forest.
       The STA is north of the Old Bruce Highway and comprised of 6 SA1s, with these being:

       3154910;
       3154911;
       3154916;
       3154937;
       3154950; and
       3154953.
The Subject Site, PTA and STA are illustrated in Figure 3-1.




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