2022-10-11 Services & Organisation Committee Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA   11 OCTOBER 2022




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SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                                     11 OCTOBER 2022

                                                                                              Attachment 2

         WM          BNeyers.\                                                                    y
                             ee                                  DRAFT         Council Polic
           er        keeles                                                 ADVERTISING
                                                                    SPENDING POLICY

         Corporate Plan Reference:                A sustainable Council

         Policy Author:                           Director Executive Services

      POLICY BACKGROUND
      PURPOSE
      This policy provides for the control of expenditure on Council's advertising in various media and on social
      media platforms to promote, inform and educate the public about its services, facilities, activities, and
      programs to ensure that Council's advertising is undertaken in accordance with legislative requirements.
      Section 197 of the Local Government Regulation 2012 (the Regulation) requires Council to prepare and
      adopt a policy about Council's spending on advertising. The Regulation defines advertising as ‘promoting,
     for the payment of a fee, an idea, goods or services to the public.”.
      The Regulation states that Council may spend money on advertising only if ‘the advertising is to provide
      information or education to the public; and the information or education is provided in the public interest:
      and in a way that is consistent with the local government's advertising policy’

      PRINCIPLES
      This policy is based on the Local Govemment principles (Local Government Act 2009 S4).
          a) Transparent and effective processes
          b) Delivery of effective services
          Cc) Social inclusion and meaningful community engagement
          d) Good governance
          e) Ethical and legal behaviour of councillors and employees.
      COUNCIL POLICY
      Council may incur expenditure for advertising only if the advertising is for providing information or
      education to the public, and the information or education is provided in the public interest.
      The types of advertising that council considers appropriate include:
      a) Advising the public of any new or continuing services, programs, facilities and venues provided by
          Council, or of changes relating thereto.
      b) Promoting the achievement of Council's plans, goals and objectives.
      c) Reporting Council's performance.
      d) Increasing the use of a service or facility provided by Council.
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