2021-03-09 P&E Agenda - Item 5 - Attachment 1 - Noosa Trail Masterplan

Noosa Visitation
Information extrapolated from the National Visitor Survey (NVS) and International Visitor Survey (IVS)
year ending September 2019 and provided by Tourism Noosa provides the following overview:



                             Noosa’s Overnight Visitor Market
                             Overnight (domestic & international) visitor numbers,
                             nights and spend increased on the previous year

                             •    Visitors: +14.2% to 1.2m
                             •    Spend: +18% to $1.05b
                             •    Nights: +22.5% to 5.2m


                             Over the past five years (since 2014) there has been steady growth in the overnight visitor market,
                             with a 42% growth in visitors, 58% growth in spend and 43% growth in nights.


                             Table 2.       Visitors, Nights, Spend


                                                                                   Day Trip            Domestic Overnight           International
                                                                                                        (includes interate)


                                 Visitors               1.992 million                46%                       45%                      18%


                                 Nights                  4.7 million                                           79%                      21%


                                 Spend                 $899.8 million                8%                        82%                      10%




                             In regard to activities undertaken whilst in the region, the table 3 provides a breakdown for the top trail-based
                             activities undertaken by domestic overnight, international overnight and day trip visitors.

                             Analysis of the visitation data provides the following insights:


                             •    Visiting national parks/state parks is the most             •   International overnight visitors have the greatest
                                  popular activity across all markets, which could                participation rates in stopover activities, with
                                  be related to the ease of access, proximity                     visitors engaging in multiple activities during their
                                  to major tourism nodes and interest in park                     stay.
                                  features.
                                                                                              •   The data is unreliable for the day trip visitor,
                             •    There has been steady growth in activity                        however those activities with consistent data
                                                                                                  show steady growth (particularly for water
                                  participation across all markets over the last
                                                                                                  activities/sports).
                                  four years, in keeping with general visitation
                                  increases.

                             •    The greatest activity growth for domestic
                                  overnight visitors was in cycling, which tripled
                                  over the four-year period.




NOOSA TRAIL MASTERPLAN | APRIL 2020                                                                                                                  18