2021-03-09 P&E Agenda - Item 5 - Attachment 1 - Noosa Trail Masterplan

Trail Visitation
Trail users come from a variety of backgrounds and are categorised according to whether
trail usage was their primary motivation for travel or as an incidental activity.

There are three distinct trail user markets that include locals, ‘destination trail users’ and
‘trail users while on holiday’. Further research will need to be undertaken to determine the size
and potential for growth of these markets, as well as the benefits and impacts resulting from
increased visitation to the Noosa region.



                             Locals                                                     Trail Users While on Holidays
                             The local trail user market includes trail users who       The trail users while on holidays market includes
                             reside in or near the Noosa region. There is potential     typically less experienced trail users, whose primary
                             for sustainable growth in participation within the         motivator for travel is not the trails. They generally
                             local trail user markets through ensuring appropriate      comprise the leisure market and represent the
                             and sufficient trails are provided and appropriately       largest market potential. This market view trail use
                             promoted, and community volunteer sporting and             as a secondary motivation for their visit and will
                             trail care groups are encouraged and supported.            participate in trail activities incidentally. They will
                                                                                        likely hire equipment as required. They may place
                             Destination Trail Users                                    less emphasis on the trail and more on accessibility
                                                                                        of the facility, the setting and nearby attractions and
                             The destination trail user market includes
                                                                                        amenities. These users are usually found in ‘holiday’
                             experienced trail users who regularly travel with the
                                                                                        destinations and are seeking a unique holiday
                             trails as a primary motivator. They have likely visited
                                                                                        experience, relating to either culture, nature, cities,
                             other Australian or international trails destinations.
                                                                                        comfort, leisure, cafes/restaurants etc. Locations
                             They seek high quality trails with good supporting
                                                                                        that combine these tourist attractions with trail
                             infrastructure in iconic/scenic locations. These users
                                                                                        opportunities have the best market appeal for this
                             are usually found in trails destinations and seek
                                                                                        market segment.
                             good terrain. Locations that combine desirable
                             terrain with tourist activities and infrastructure have
                             the best market appeal for destination trail users.
                             This group also includes event participants who
                             travel to a destination specifically for the event; this
                             may include pre or post event trail-based activity
                             for event participants who spend additional time in
                             a destination, training, familiarising (for events) and
                             visiting other attractions.




NOOSA TRAIL MASTERPLAN | APRIL 2020                                                                                                         20