2021-03-09 P&E Agenda - Item 5 - Attachment 1 - Noosa Trail Masterplan

8 State Of Activity: Demand
Various forms of walking and cycling activities
represented four of the top five most popular
physical activities for residents according to the
Noosa Physical Activity Participation Survey,
July/August 2019.


                          Outdoor activities – the majority trail-based –
                          are currently recognised as major contributors to
                          a continuously growing ‘active tourism market’ and
                          provide great opportunity for nature-based tourism
                          that can be of great economic benefit to hinterland
                          villages. This is especially pertinent in considering
                          the over-capacity of some trails and landscape-
                          based tourism offerings located in close proximity
                          to Noosa Heads and other high-use coastal areas.

                          Broadly speaking there are three types of trail users:
                                                                                    (access and variety for locals; supporting services
                          •   Local community trail users – residents who use
                                                                                    for on holiday; degrees of difficulty and events for
                              trails regularly for recreation, sport and fitness
                                                                                    destination users). A Masterplan must focus on
                          •   Destination trail users – visitors and enthusiasts    achieving first and foremost the common necessary
                              who travel to a destination specifically to engage    elements, and thereafter ascribe prioritisation
                              in the trail offering                                 according to return on investment against
                                                                                    other goals.
                          •   On holiday trail users – visitors to the region who
                              engage in the trail offering as one component of      Broadly there are five factors in considering a trail
                              many activities undertaken / attractions engaged      user market’s motivators and needs:
                              with while on a vacation
                                                                                    •   Diversity
                                                                                    •   Uniqueness
                          The Noosa Trail Masterplan recognises that each of
                          these markets place varying degrees of importance         •   Quality
                          on trail network characteristics including some           •   Accessibility
                          common to all users (access, quality, connectivity,       •   Community
                          infrastructure) and some specific to a user group
                                                                                    The active tourism market also chooses destinations
                                                                                    that offer add-on benefits for either themselves post-
                                                                                    trail activity or for family members who would prefer
                                                                                    to engage in other non-trail attractions and activities.




NOOSA TRAIL MASTERPLAN | APRIL 2020                                                                                                         31