2021-03-09 P&E Agenda - Item 5 - Attachment 1 - Noosa Trail Masterplan

Summary of recommendations of the Noosa Trail Masterplan cont.




    10.                                                      11.                                                     12.
    Equestrian trails require specific                       Trail signage and interpretation                        Educational and inspirational
    audit and re-packaging of available                      requires wholesale upgrades. New                        information would be beneficial
    experiences in consultation with local                   improved technology introduced to                       at Trail Hubs, Trail Towns or on
    equestrian user groups.                                  enhance accessibility, ease and safety.                 selected trails (Natural and cultural
                                                                                                                     heritage information).
    PRIMARY OBJECTIVE     2                                  PRIMARY OBJECTIVE      3
                                                                                                                     PRIMARY OBJECTIVE      3




    13.                                                      14.                                                     15.
    Promotional and marketing material                       Trail events strategy and coordinated                   Support mechanisms created to
    across many information sources                          calendar needs to be created in                         ensure economic opportunities are
    and channels (digital, print, onsite,                    order to encourage new events and/                      identified, are accessible and can
    ambassadors) requires wholesale                          or grow established events. Will act                    be fully realised by local business,
    rebranding and refresh.                                  as annual promotion opportunity for                     both core and peripheral to the
                                                             outdoor active opportunities available                  projected growth in visitation based
    PRIMARY OBJECTIVE     3
                                                             across Noosa region trails and attract                  on trail-related outdoor active user
                                                             visitation between events. Support                      markets.
                                                             program for event operators to
                                                                                                                     PRIMARY OBJECTIVE      3
                                                             assist in becoming self-sustainable
                                                             enterprises and active tourism
                                                             attractions.

                                                             PRIMARY OBJECTIVE      3




*Quality markers include: standard of trail surfacing; features of the route i.e. viewpoints and vistas, waterfalls, ride features (berms etc.);
significant flora; supporting infrastructure (toilets, car parks); trailhead information.




NOOSA TRAIL MASTERPLAN | APRIL 2020                                                                                                                          43