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2021-03-09 P&E Agenda - Item 5 - Attachment 1 - Noosa Trail Masterplan
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Strategy Action Timeframe Partners /
Short: 1-2 yrs Stakeholders
Medium: 3-5 yrs
Long: 5-10 yrs
Marketing
New market activation – • Work with local trail running community Short • Tourism Noosa
trail running (through NUTRs – Noosa Ultra & Trail • NUTRs
Runners – and other gatekeepers) to identify • Event operators
preferred and new trail running routes.
• Individual ‘champions’
• Curate / designate a suite of trail run routes
according to varying difficulty, promoted to
locals and visitors alike.
• Support King of Mountain trail event to help
grow attendance and publicity outcomes.
• Investigate viability of establishing more
trail running events (short and ultra, some
targeted at local community and others big
enough to be attractive to visitors).
Local business activation • Identify opportunities for local businesses to Short • Tourism Noosa
leverage trail recreation influx. • Noosa Council
• Assist local businesses to understand the • Hinterland village
trail user markets and opportunities. trader groups and
representatives
• Support local businesses willing to invest in • Event operators
attracting and servicing trail user markets.
• Tour operators
• Support service
providers/retailers
• Sporting / recreation
clubs (MTB, horse,
trail run)
Promotion • Audit all trail-related information Short-Medium • Tourism Noosa
resources – print and online. • Noosa Council
• Gap analysis of collateral. • Noosa & District
Landcare
• Rebranding of Noosa Trail Network. • Event operators
• Creation of promotional and informational • Tour operators
collateral according to rebrand. • Support service
providers/retailers
• Create a Trail Network Marketing Plan
encompassing trail recreation across all user • Sporting / recreation
groups, that identifies markets, channels and clubs (MTB, horse,
best strategies to inspire use / visitation. trail run)
New market activation – E-bike • Consider and research growth in E-bike Medium • Tourism Noosa
tourism and how to facilitate / support • Noosa Council
positioning Noosa hinterland as an ideal • Event operators
E-bike trail centre (given undulating
• Tour operators
landscapes, vistas and network of villages
within proximity).
• Support service
providers/retailers
• Create back country / E-bike guides to • Sporting / recreation
Noosa hinterland. clubs (MTB, horse,
trail run)
NOOSA TRAIL MASTERPLAN | APRIL 2020 46
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