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S erv ic es & O rga ni sation Committee Me eting
1 0 Dec ember 2 019
Attachment 1 to Item 7
ANNUAL REPORT 2018 - 2019
Tourism Noosa acknowledges the ongoing connection to country of the
traditional custodians of this beautiful region, the Kabi Kabi people.
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Full text of sections 2 to 39 (of 41)
Section 2
CONTENTS
Message from the Chairman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Key market measures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2018-2019 Highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Winter campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Global Noosa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
In the media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Social media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Creating great content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Wellness Tourism workshop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Aviation Partnership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Events calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Strategic brand partnerships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Noosa Food & Wine Festival . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Sustainability initiatives a success at Noosa Food & Wine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Trees for Tourism introduced . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Refresh Noosa Conference and Expo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Award-winning Refresh Noosa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Refresh Noosa refillable amenities range . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Plastic Free Noosa partnership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Community engagement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Sustainable events a priority . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Noosa Eco Check 2.0 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Noosa Country Drive expands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Mentoring our youth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Welcome to Noosa group training . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Visitor Information Centre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Membership and networking nights continue to grow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Backpack Noosa recognised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Partnerships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Financial report for the year ended 30 June 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 2
CONTENTS
Message from the Chairman 9. 8
Key market MEASUFES 020 B
2018-2019 Highlights 200 8B
Winter CAMPAIGN . 2... 8B
Global Noosa oo... ttt
IN the MEdIAD 20. tttttttereeee, LO
Social MEDIO 2.0... LL
Creating great content ....002.. 2c... 12
Wellness Tourism workshop |. 2.00.00 eee 12
Aviation Partnership ....00.00.0 eee 13
Events calendaor .....0.. 0... c ccc, 13
Strategic brand partnerships ...00.00000 eee 13
Noosa Food & Wine Festival ....0..0.00.0.0 0. cee, 14
Sustainability initiatives a success at Noosa Food & Wine ................................... 15
Trees for Tourism introduced ............ 0c, 15
Refresh Noosa Conference and Expo .....0...0 eee. 16
Award-winning Refresh Noosd |... 0.0. 16
Refresh Noosa refillable amenities range ........2.0 0. eee. 16
Plastic Free Noosa partnership .....000000.0 00 17
Community engagement ..........0 2... 18
Sustainable events a priority 20000. 18
Noosa Eco Check 2.0 2.0.00... 19
Noosa Country Drive expands . 2.0... eee, 19
Mentoring our youth 2.002. 20
Welcome to Noosa group training 2.00... ee. 20
Visitor Information Centre 2.0.0.2... 0c trees, 20
Membership and networking nights continue to grow ...........................0..0......... 21
Backpack Noosa recognised .........0 2 ZL
Partnerships 9.00000. ZL
Financial report for the year ended 30 June 2019. 22
TOURISM NOOSA ANNUAL REPORT 2018/19 2Section 3
M E S S AG E F R O M
THE CHAIRMAN
This past year has been a time of growth for Tourism Noosa and our
industry, where we have come together to strengthen our focus on our
core responsibilities of marketing, industry development and sustainability.
It has been a time for working together within our organisation, while
engaging our membership and wider industry partners to ensure a
sustainable tourism future for Noosa.
We have strengthened our commitment to for our industry to maintain our brand and
lead a tourism industry that continues to deliver deliver on our promise of an amazing holiday
exceptional experiences for visitors while experience.
securing economic prosperity, and importantly,
More and more people are enjoying a
nurturing and preserving Noosa’s magnificent
Noosa holiday as we have delivered growth
environment.
in overnight visitor spend from our target
Having diverse and interstate and international segments.
The year saw record spend for attractive tourism products
Ensuring we remain competitive and
a June year of almost $1 billion is essential in assisting our
continue to grow, we implemented successful
from overnight visitors, thanks to vibrant marketing efforts.
programs and initiatives for the benefit of
interstate markets spending more Our target visitors expect
our members, Noosa’s community and the
than $1/2 billion for the first time a high standard of service
environment. This includes Trees for Tourism,
and record international spend and accommodation, they
launched at the Noosa Tri last year, which
of almost $103m, with visitation expect amazing cuisine
brings Tourism Noosa sponsored events, the
up 27.1% since 2015. and experiences, and they
community and Noosa & District Landcare
expect our destination to be
together to plant trees for wildlife. The Noosa
doing the right thing by our
Food and Wine Festival also came on-board
beautiful environment. Noosa’s overall product
and we look forward to working with
offering must be diverse and of a high standard
other events this year.
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 3
Section 4
M E S S AG E F R O M We’ve strengthened partnerships with regional
neighbours Visit Sunshine Coast, Destination
THE CHAIRMAN Gympie Region and Fraser Coast Tourism, while
working together with industry bodies including
Tourism & Events Queensland, Tourism
Our new role with events sustainability had Australia and the Queensland Tourism Industry
some wonderful successes, particularly with the Council.
Noosa Festival of Surfing and our Noosa Food
Noosa’s community groups and organisations
& Wine Festival which was not only a whole lot
are also vital collaborators who share our
of fun, but also aimed to eliminate single-use
desire to ensure that tourism continues to be a
plastics and reduce waste through recycling and
mainstay of Noosa’s economy while benefiting
composting measures.
the entire community.
It’s through initiatives such as these and our
Thank you to our volunteers who are the face
Refresh Noosa refillable amenities which we’re
of Noosa for our 2 million visitors each year,
encouraging operators to take up, and by letting
and to the Tourism Noosa staff for embracing
the community and visitors know about these
the changes of the past year and working with
great successes, that we can all take steps to
members to implement those changes.
make a difference to our environment while we
go about our business of tourism. On behalf of the Board I would also like to
acknowledge the contribution Steve McPharlin
Our award-winning Refresh Noosa project which
has made to Tourism Noosa and our industry
supports operators in refurbishing, upgrading or
in the past year as CEO, and for several years
renewing rooms and facilities so we can ‘wow’
before that as Board Chairman and Director.
visitors even more, was one of many success
We thank Steve for his passion and unwavering
we celebrated in the past year, and it’s been
commitment to this beautiful Shire, and his drive
wonderful to see so many members taking it up.
to leave it in a better place.
Initiatives such as these can only be successful
We’re looking forward to a new chapter for
with the support of our members. We thank all
Tourism Noosa with the arrival of Melanie
the operators who have embraced these and
Anderson as our new CEO in November
other projects, working with us on this journey
and look forward to sharing news of further
as we strive to enhance the tourism industry’s
initiatives with you.
custodianship of the environment to protect it for
future generations, while enhancing the visitor Finally, thank you to my fellow Board Directors
experience and cementing tourism’s vital role in who provide constant inspiration and who
Noosa’s economy. share a vision for our industry and community
that will see us strengthen Noosa’s position
We also couldn’t do it without the strong
as not only a wonderful place to visit, but a
relationships with partners throughout the
community that cares about its people and
Noosa community and wider tourism industry.
environment, protecting it for future generations.
I would particularly like to thank Noosa Council
- Mayor Tony Wellington, CEO Brett de Chastel,
Cr Frank Wilkie (Council’s representative on the
Tourism Noosa Board), other Councillors and
staff who we have dealt with in the past year
DREW PEARSON
on a range of projects. C H A I R – TO U R I S M N O O S A
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 4
Section 5
KEY MARKET MEASURES
YEAR ENDING JUNE 2019
Visitors Nights Spend
TOTAL OVERNIGHT 1.164m 4.98m $996.8m
+8% +8% +18%
Domestic overnight 997,000 4m $893.83m
(includes interstate) +9% +9% +18%
Interstate overnight 389,000 2.14m $506.9m
+14% +5% +18%
International overnight 167,000 980,000 $102.93m
+2% +14% +20%
DAY TRIP 1.3m $98m
+17% -6%
TOTAL 2.48m 4.98m $1.1b
+12% +8% +16%
The Noosa region welcomed OVER NIG H T VISITOR B R EAKD OWN
Year ending June 2019 (Total = 1.16m)
more than 2 million overnight and
International
day-trip visitors who spent a record 167,400
Up 27.1% since 2015
$1.1 billion in the year to June 2019. 14%
The record spend from interstate Queensland
607,500
visitors, topping $1/2 billion for the Up 16.1% since 2015
52%
34%
first time, highlights the effectiveness Interstate
389,200
of our focus on marketing to these Up 47.9% since 2015
high-value travellers.
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 5
Section 6
OV E R N I G H T V I S I TO R S
Overnight visitors (domestic + international, excludes This strategy has seen a far greater growth in spend
day trip) spent a record of almost $1 billion in the year, by overnight visitors than the growth in the number
with visitor numbers and nights also increasing. of visitors. Average spend per person has increased
25% in the past 4 years (from $685 in 2015 to
Our approach to reaching key domestic and
$856 in 2019).
international markets is to prioritise “value over
volume” to help grow opportunities for the region’s
economy. These visitors generally stay longer in the
region and spend more on attractions, dining, retail
and entertainment.
TRE N DS IN TOTA L OV E RN IG H T V IS ITATI O N
A N D S PE N D IN N O O S A (E XCL U DE S DAY T R I P )
OV E R N I G H T V I SI TAT I ON AN D SP EN D I N N O O S A Year ending June 2015-2019
Annual change year ending June 2019
2015 +32.4%
2018 +9.7% 2019 4983
2019
4983
4541.8 3763.4
+7.9% +26.8%
+18.4% +58.5%
1164.1 996.8
1079.1 1164.1 841.8 996.8 918.4
629
Visitors (000) Nights (000) Spend ($M) Visitors (000) Nights (000) Spend ($M)
N O O S A ’ S D O M E S T I C OV E R N I G H T V I S I TO R S
Domestic overnight visitors spent a record of almost A N N UA L CH A N G E IN DO M E S TIC OV E RN I G H T
V IS ITO R S PE N D Year ending June 2019
$894m (+18%) in the year to June 2019. Interstate
spend, which topped $1/2 billion for the first time for
a year ending June, was the main contributor to the
+18.3%
growth, confirming our strategy to focus on high value +14.7%
interstate markets has paid off. +11%
This was the 6th consecutive year of growth for
domestic overnight spend in a year ending June.
Visitor nights and numbers also grew.
Our spend growth was greater than Queensland’s
and Australia’s. Noosa Queensland Australia
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 6
Section 7
N O O S A ’ S I N T E R N AT I O N A L IN TE RN ATIO N A L V IS ITO RS , N IG H TS & SP E N D
IN N O O S A Year ending June 2019
OV E R N I G H T V I S I TO R S
2015 +12.2%
The year saw a record number of international visitors
2019 984.4
and spend for a year ending June (167,000 visitors 877.4
spent almost $103m). Our major global markets of New
Zealand, UK and USA all saw growth in numbers, nights
and spend in the year. We continue to strengthen our
global strategy with increased focus on Noosa’s direct +27.1%
+58.5%
relationships with international trade and media. 131.7 167.4
65.0 102.9
Visitors (000) Nights (000) Spend ($M)
VA L U E O V E R V O L U M E AV E RAG E S PE N D PE R V IS ITO R
Year ending June 2019
Tourism Noosa monitors the volume and value
Visitors (000)
of key domestic and international visitors to the
Spend ($M)
region to ensure our strategies continue to increase
opportunities for Noosa’s economy and local
workforce. Our efforts are focused on achieving 389.2 607.5
“value over volume” by converting more day trip
visitation to overnight stays and reaching high value
interstate and international markets, in line
$506.9m
$386.9m
with priorities outlined in the Tourism Strategy
Noosa 2017-2022. INTERSTATE INTRASTATE
Spend per visitor: Spend per visitor:
$1,302.40 $636.90
K E Y M E AS U RES: P ER C EN TAGE I N C R EASE S 2 0 18 - 2 0 19
+171% +133%
+18%
+15%
+14%
+10%
+4%
Membership Total Average Noosa Website Waste sent to Instagram
overnight spend per Eco Check unique compost from followers
spend person participants visitors Noosa Food &
Wine Festival
Sources: Tourism Research Australia, National and International Visitor Surveys, year ending June 2019; Tourism Noosa; Iconosquare.
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 7
Section 8
HIGHLIGHTS
J U LY 2 0 1 8 - J U N E 2 0 1 9
HIGHLIGHTS
W I N T E R C A M PA I G N
Our major marketing campaign, ‘This winter, warm up in Noosa’ targeted high value
interstate travellers in Melbourne, Sydney, Canberra and Adelaide through a print, digital and
outdoor media campaign. Social media advertising went across Facebook, Instagram and YouTube,
digital advertising took place in Sydney and Melbourne and print advertising appeared in domestic
airline and other magazines. The Noosa tram returned to inner city routes in Melbourne featuring
a touch of colour with Noosa’s beautiful sparkling blue waters. Due to our focus on our interstate
high value markets we have consistently seen growth in spend, visitors and nights.
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 8
Section 9
HIGHLIGHTS
GLOBAL NOOSA
Tourism Noosa’s Global Market Strategy has a
considerable focus on bringing high-yielding and longer
staying visitors from our target destinations including
the UK, USA and Europe. We attended several
international trade events to grow Noosa’s share of
high-value international visitors. Our Global Ready
Industry Program (GRIP) helps introduce new global-
ready product to keep Noosa front of mind when
training international product managers, wholesalers
and frontline agents. We participated in the Australian
Tourism Exchange, taking four operators who are
new to the international market, and educated
50 members at our Noosa Global Ready Day.
Our International Marketing Manager Vynka Hutton
attended ten trade events throughout the year and
shared Noosa’s incredible story with hundreds of
international travel agents. experiences and operators working in the international
markets across Noosa and the broader region, including
We continued our valuable marketing partnership with
Fraser Island, Rainbow Beach and Lady Elliot Island.
the Sandra Leach Company in the UK and this continued
to deliver good results. Highlights included securing six Our strategy has seen our international visitor
UK Product Managers on a VIP Famil who visited Noosa expenditure grow by 52% in the past five years from
for eight days, showcasing the diverse range of $67.6m to $102.9m.
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 9
Section 10
HIGHLIGHTS
IN THE MEDIA
Relax,
LAND & SEA BREWERY
Saturday 12.30pm Saturday 7pm
As if we need more food, but what the heck,
He’s a patient bloke, but hubby is nonetheless
we’re on a short break! We head to Season
hangry – he’s waited for me for two hours,
Restaurant, situated beachside on Hastings
after all. So we head to Woodfire Grill
Street. We are shown to what I deem to be the
for lunch. Woodfire Grill is the sister restaurant
IT’S NOOSA
best table in the restaurant. Mind you, being
to renowned Noosa restaurant Rickys. Set
this close to the beach, every table is good. A
beside the Noosa River, it’s stylishly rustic and
cluster of candles set the mood on each table
comfortable and features a wall of timber logs,
and I can imagine many anniversaries being
a wood fire and banks of windows and doors
celebrated here. Naturally, seafood features a
that open out onto a shaded park. There’s a
Dubbed ‘The Relaxation Capital’ of Australia, family group celebrating a birthday and young
lot on the menu and I tuck into oysters and
Style’s Editor, Tracy Sinclair, finds that even kids run back and forth from the table to the
scallops, and grilled barramundi, creamy mash,
confit smoked garlic, Noosa tomatoes, pine nuts
park, within their parent’s view.
a short sharp getaway is enough to truly relax Hubby orders what I call ‘the man steak’ – a
and basil oil. Hubby has the crispy beer battered
and rejuvenate in beautiful Noosa. 600g Wagyu Cross Rump. The steak, served
fish and chips. The food is absolutely beautiful,
however I’m struck by the slick service and easy
with potato gratin, chiodini mushrooms,
ambience. The wait staff have just got it – the
Friday 2pm quindilla peppers and cheese crisp “is one
restaurant hums with good natured banter
of the best I’ve ever tasted and cooked to
We arrive at Peppers Noosa Resort & and bursts of raucous laughter. We leave the
Villas, located on the forested hillside within
perfection” he says, beaming from ear to ear.
restaurant with a smile on our faces.
Sunday 7am
I settled for two entrees – the confit pork Noosa National Park never disappoints and
Noosa National Park. I’ve stayed here several We’ve truly overindulged, so we walk up the
belly, caramel apple sauce, jus, ginger raisin although we’re short on time, after breakfast
times before and aside from the breath-taking hill to Peppers and have a relaxing night in.
and crackling and the Creole soft shell crab, at View we manage an early morning walk
views across Laguna Bay, I like the location as
chipotle, green papaya, coriander and lime.
Friday 5pm Saturday 10am amen broth along the coastal track. Simply stunning!
ops r
it forces you to walk every time you want to
Could this day get any better?
l
cal
pop down to Hastings Street. There’s a resort It’s Happy Hour at the resorts View by Matt Nothing says ‘relax and treat yourself ’ like It does! We spend the afternoon walking Sunday 10am
buggy to transport you back and forth, but
I personally like the walk, particularly along
Golinski restaurant and bar. It’s a large
open space overlooking the resort, with chic
a visit to Noosa’s ikatan Spa, a short 15 off lunch along the beach and exploring the s Our last stop before we head home is Land
minute drive from Peppers. The Balinese-
red
PEPPERS NOOSA RESORT & VILLAS boutiques in Hastings Street. Happy Hour & Sea Brewery, Noosa’s First and Original
the tree-lined boardwalk. Our apartment is furnishings, established plants and a laid- inspired day spa is set in lush and tranquil finds us back at View for a pre-dinner cocktail.
Sea
spacious with modern decor and a fully- back tropical feel. And live music! An ex-The IKATAN SPA Craft Brewery in Noosaville. Their restaurant
gardens and it feels like the world has
equipped kitchen. It also has my hubby’s Voice contestant is pumping out banger after is open seven days a week, and they make
slowed down around me. The treatment
holiday apartment deal-breaker – a good banger of old school favourites – the ones all their food from scratch. But of course,
rooms are heavenly and calming – a lot of
sized balcony – where we settle in to enjoy you can sing along to, which I do, while we if it’s beer you’re here for, you can drink in
thought has gone into every detail of this
the welcome cheese platter with a glass of enjoy a cocktail. The bar is busy, there’s a or take away. Grab a Growler – a 950ml or
beautiful day spa. I opt for the two hour
bubbles and take in the view. Hubby devours friendly vibe and the cocktails are so good! 1.89L reusable brown glass vessel to carry
Nirvana Package which includes a 60-minute
the box of Mother Meg’s Almond Butter Balls. Celebrity chef and Noosa local, Matt your favourite bevvie home. It’s reusable
facial and 60-minute deluxe pedicure. We
Relax-mode is now on! Golinski, heads up the kitchen as the hotel’s SEASON RESTAURANT so you can take it back to refill it, over and
start wth a personalised consultation with
Food Ambassador and Advisory Executive over again. Or there’s the Canimal – a 1L
VIEW BY MATT GOLINSKI my Spa Therapist who selects an organic
Chef and the extensive menu features local can which they fill from the tap, with a beer
Botanical Facial for me. My facial is best
seasonal produce. of your choice. They then seam it right
described by the fact that I fall asleep
before your very eyes. It’s a cool, laid-back
halfway through – it is sooo relaxing and
Friday 9pm includes deep cleansing, exfoliation, mask
place, with dogs, kids, hipsters and surfers
After dinner we wander down to Hastings – a place for everyone to meet. Noosa is
and massage to face, neck, décolletage
Street where we hit up some of the bars and always a good idea, but particularly when
and scalp. She then applies eye cream,
as often happens, we contract ‘first night I feel brand new and although I’m pretty relaxation, great food and a little indulgence
moisturiser and a complimentary Inika
fever’ and find ourselves in a club. We meet a sure I’ve dribbled while I slept, my Spa WOODFIRE GRILL is high on your agenda.
organic, vegan mineral makeup application
couple who are travelling around Australia in for a natural glow and sun protection. Therapist doesn’t seem to mind (surely PEPPERS.COM.AU/NOOSA @PEPPERSHOTELS
an RV. They don’t usually stay anywhere for she’s seen that before, as that was IKATANSPA.COM @IKATANSPA
longer than a few days, but they’ve been in WOODFIREGRILL.COM.AU @WOODFIREGRILLNOOSA
one of the best facial treatments I’ve
LANDANDSEASBREWERY.COM @LANDANDSEABREWERY
the Noosa region for a month now and don’t ever experienced). After my facial, I’m
SEASONRESTAURANT.COM.AU @SEASONRESTAURANTNOOSA
want to leave. Neither do we, so we bond. escorted to the Garden Room (which VISITNOOSA.COM.AU @VISITNOOSA
is surrounded by nature) for a Deluxe
Saturday 8am Pedicure, a soothing ritual for the feet.
My hubby has simple needs on holiday – I’m invited to choose a complimentary
the aforementioned balcony and a buffet ikatan nail polish for my nail colour
breakfast. He’s a big brekkie guy so View’s (which I also get to take home). The
buffet hits the spot. It’s an impressive spread Garden Room is absolute bliss and ideal
with plenty of healthy options. for a Hen’s weekend or small group.
PAGE 48 FEBRUARY 2019 STYLEMAGAZINES.COM.AU PAGE 49 PAGE 50 FEBRUARY 2019
About $40m in publicity value was generated for the social influencers, national newspapers and magazines,
Noosa region with articles appearing in media across and in segments including travel, food, wellness,
Australia and overseas, showcasing Noosa’s natural adventure, sports and more. The highlight was MasterChef
attributes, experiences and events. With the support filming an episode in Noosa in early February which
of operators, Tourism Noosa hosted national and appeared on national television in June to 120 countries
international media from digital platforms, television, worldwide. A big thanks to the Noosa Heads Surf Club
for their support in providing a wonderful venue.
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 10
Section 11
HIGHLIGHTS
SOCIAL MEDIA
Visit Noosa’s social media platforms were all about growth and
engagement and they collectively trended upwards significantly.
Our Instagram community grew a whopping 19.8K in followers,
reaching a total following of 95.6K for the year. Comparing year
on year this saw a 133% growth rate over the platform. The
account reached over 56% more people year on year hitting
a total of 7.2M people throughout the 12months.
Facebook also grew with a 6.6% increase in follower
growth hitting 50.1K. The more impressive growth was
in regard to profile reach that saw a 295% increase
year on year, reaching 3M people. Post engagement
also saw great improvements with a 297% growth in
engagement across the platform.
We also saw some great shareability with our social
content being included on major tourism accounts
such as Tourism and Events Queensland and Tourism
Australia. This assisted in Visit Noosa’s visibility in the
digital space. Tourism Australia also approached us
to feature in their newest Instagram story strategy
“Choose your own adventure” showcasing two
destination activities up for vote to track follower
trends. This feature saw 3.2million impressions with an
85% retention rate and saw over 7.2K click-throughs
to our Visit Noosa Instagram page. This was the best
performing feature across the series out of the first
five destinations featured including Uluru, Tasmania,
Brisbane and Margaret River.
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 11
Section 12
HIGHLIGHTS
C R E AT I N G G R E AT C O N T E N T Members of our marketing team curated a content project
hosting a team of online influencers and photographers on a
famil of the Cooloola Great Walk featuring the Noosa Everglades
and the Cooloola Sandpatch. Incredible content was captured,
shared via their various platforms and available for Tourism
Noosa’s use in promoting the destination.
Twelve posts across our channels reached over 124,165
followers, with over 100 shares of this content across Instagram
including being featured via TEQ’s Instagram platforms and via
their blogs, as well as a paid digital advertising campaign.
W E L L N E S S TO U R I S M WO R K S H O P and harness the growing national and global
opportunities associated with wellness related
We hosted a Wellness Tourism workshop with
travel. This important and growing segment is a
local operators working in this space which
focus for Tourism Noosa and complements our
resulted in the development of the Noosa Wellness
destination’s natural assets and product offerings.
Tourism Strategy 2019-2022 to articulate
Following on from this Noosa will host
Australia’s first Wellness Tourism Summit
in March 2020 featuring leading
wellness travel experts.
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 12
Section 13
HIGHLIGHTS
AV I AT I O N PA R T N E R S H I P
The Aviation Marketing
Partnership between
Sunshine Coast Airport, Visit
Sunshine Coast and Tourism
Noosa featured an integrated
tactical and brand marketing
S T R AT E G I C B R A N D
program to drive passengers PA R T N E R S H I P S
to the Sunshine Coast Airport,
visitation to destinations and Strategic brand partnerships are being
increase consumer and trade continually developed as an effective way
awareness of the ‘fly direct’ to build business, enter new markets more
opportunity. The campaign confidently and increase brand awareness
included national advertising in a new way to modern customers. These
and co-op campaigns with initiatives provide great potential for rapid
Jetstar, Air New Zealand audience expansion as brands introduce
and TripAdvisor. their customers and facilitate connections
with new audiences, such as the Ferrari
corporate event at the Noosa Food & Wine
Festival 2019.
We continue to develop new partnerships
E V E N T S C A L E N DA R that complement Noosa’s positive values,
and support our environmental and
We supported 18 established and emerging events through the
sustainability goals.
year with financial and marketing support, including the Noosa
Festival of Surfing which featured the World Surfing League Pro
Longboard event for the first time. Our events strategy ensures
dispersal of events in low season and throughout the region, and
aims to encourage our events to pursue environmental initiatives.
Highlights included the introduction of two new events – the
Runaway Noosa Marathon and the Noosa Classic delivering on
Tourism Noosa’s strategic goals.
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 13
Section 14
HIGHLIGHTS
N O O S A F O O D & W I N E F E S T I VA L
We delivered a successful Noosa Food & Wine Festival Over 13,000 visitors attended, and 93% of the events
with 113 events across five days with 5 new activations sold out across the Festival. The Festival generated
including the River Lounge and Drinks Lab and an publicity for Noosa valued at more than $5M and
industry day, designed to give back to Noosa’s local generated millions in economic benefit
tourism industry. for the region.
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 14
Section 15
HIGHLIGHTS
S U S TA I N A B I L I T Y I N I T I AT I V E S
A S U C C E S S AT N O O S A F O O D & W I N E
An increased focus on environmental sustainability saw
some key successes with the 2019 Festival. $7,453 was raised
for Trees for Tourism and we diverted 1.3 tonnes of waste from
landfill to compost, three times the amount from last year’s
Festival. Our partnership with Plastic Free Noosa continued
with a goal to eliminate single-use plastics – virtually all were
eliminated from the Festival. Our Waste Warriors educated
Festival Village visitors and 4,190 refundable containers went
to the Cash for Containers scheme.
Food sustainability was also a theme with many of our
events and masterclasses putting the spotlight on sustainable
practices, reducing food waste and using local produce in
season. We partnered with OzHarvest and local Ambassador
Cameron Matthews utilised the surplus food from the Festival
to create a brunch menu for our Industry Day on the final
day of the Festival.
T R E E S FO R TO U R I S M I N T R O D U C E D
We introduced Trees for Tourism, a new sustainability
initiative in partnership with our event partners and Noosa
& District Landcare. Trees for Tourism supports tree planting
through our shire for land rehabilitation, carbon emission
reduction and the protection and enhancement of koala habitat.
The Noosa Triathlon Multi Sports Festival and the Noosa Food
& Wine Festival were the first two events contributing to this,
raising over $13,000. Moving forward all events sponsored
by Tourism Noosa will contribute $1 for every event participant.
Many of our members also regularly donate at local industry
events and visitors are able to donate via the
Visitor Information Centre.
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 15
Section 16
HIGHLIGHTS
REFRESH NOOSA CONFERENCE AND EXPO
Over 150 industry members attended Tourism Noosa’s first
Refresh Noosa Conference and Expo which featured national and
state tourism industry presenters, a trade and product exhibition
and exclusive deals from Refresh Noosa members.
The conference put a spotlight on our long-term strategy to
ensure we refresh products and continue to offer a high quality,
competitive and value experience to our customers, in line with
market expectations.
AWA R D - W I N N I N G R E F R E S H N O O S A
Recognising the value of continual innovation within the tourism
industry, the Queensland Tourism Industry Council awarded
Refresh Noosa with the 2018 QTIC Prize for Innovation,
recognising tourism businesses
in Queensland that have
introduced innovative products.
REFRESH NOOSA REFILLABLE AMENITIES RANGE
As part of Refresh Noosa we introduced the Refresh Noosa
Refillable Amenities Range designed to reduce the amount of
single-use plastics in the accommodation sector in Noosa –
estimated at 2.5 million pieces per year going to landfill. Several
Noosa operators have come onboard with one resort in Noosa
estimating they have reduced their single-use plastics from
40,000 to just 400 pieces and saved money in the process.
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 16
Section 17
HIGHLIGHTS
P L A S T I C F R E E N O O S A PA R T N E R S H I P
We formalised a partnership with Plastic Free Noosa as part of an ongoing increased focus on
elevating sustainability as a priority within the broader tourism industry in Noosa. The partnership
supports the good work that Plastic Free Noosa does in helping local businesses reduce their
single-use plastics. 150 of our Tourism Noosa members are on the journey to becoming Plastic Free
and already the project has helped reduce over 2.8 million single-use plastics since February 2018.
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 17
Section 18
HIGHLIGHTS
CO M M U N I T Y E N G AG E M E N T
We worked with, supported and promoted a wide range of
community, environmental and charitable organisations, including
Zero Emissions Noosa, Sustainable Tourism Stakeholders
Reference Group, Noosa Integrated Catchment Association
with their Bushcare Volunteer brochure and promotion, Noosa
& District Landcare, Country Noosa, Slow Food Noosa, Noosa
Biosphere Reserve Foundation, Oz Harvest, Noosa World Surfing
Reserve, United Synergies, Red Shield Appeal, Boomerang
Alliance and Qld Koala Crusaders. Tourism Noosa membership,
including marketing, industry and networking benefits was
provided to almost 20 community groups across the region.
Tourism Noosa maintains that a great place to live is a great
place to visit.
S U S TA I N A B L E E V E N T S A P R I O R I T Y
Working with organisers of Tourism Noosa
sponsored events, we’ve provided one-on-one mentoring
with our Events Sustainability Officer to encourage
them to become more environmentally sustainable
in their practices, including monitoring
their energy, water and wastes.
Events environmental guidelines were reviewed
and redeveloped for all of Tourism Noosa’s
sponsored events.
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 18
Section 19
NOOSA ECO CHECK 2.0
We successfully relaunched our environmentally sustainable
program, Noosa Eco Check 2.0 inspiring our tourism industry to
become more environmentally friendly. The improved program
includes strategies and member engagement to become more
sustainable with 31 new ideas for businesses undertaking the
program. Noosa Eco Check 2.0 also features 17 case studies
of local sustainable tourism heroes from a range of businesses
including cafes, restaurants, tour operators, resorts both small
and large, events and various community organisations including
Noosa Council, OzHarvest, Noosa Biosphere and others.
N O O S A C O U N T R Y D R I V E E X PA N D S
Our popular Noosa Country Drive website and touring map
expanded beyond Noosa’s hinterland villages to include the
neighbouring Gympie region, including the Mary Valley. The
RA
N
IN
O
NOOSA COUNTRY DRIVE
W
B
interactive website enables a personalised way to experience
BE Hervey
AC
Cooloola
AD
HR Bay
OA
RO
TO TIN CAN BAY, D Cove
BAY
RAINBOW BEACH
N
CA
MAP KEY & FRASER ISLAND
N
TI
Maryborough
NORTHERN LOOP ACCOMMODATION HERITAGE RAILWAY
Toolara The Great Sandy Biosphere
NORTHERN LOOP State Forest
the region with the aim to disperse visitors throughout Noosa’s
is home to the tallest and FRASER
CAMP SITE HORSE RIDING
Option 2 ISLAND
most complete rainforests
CENTRAL LOOP RV PARK SHOPPING growing on sand. It also
SOUTHERN LOOP provides the world’s best
FOOD & DRINK SWIMMING Rainbow
observable example of
AD
Tin Can Beach
RO
WESTERN LOOP ancient sand dunes. Bay
Y
BREWERY ABSEILING
BA
Mary Valley Drive
N
CA
hinterland villages and further building industry capacity and
4WD TRACK
TIN
LOOKOUT HEALTH & WELLNESS
Gympie
RAILWAY LINE The Noosa region was declared a
HERITAGE SITE FARM GATE Biosphere Reverve by UNESCO in
RAIL TRAIL 2007. Adjacent is the Great Sandy
Biosphere - the world’s only two Pomona NOOSA
HEADS
adjoining biospheres. Cooroy
Curra
opportunities for hinterland members. The Drive invites visitors to
State Forest
The Noosa Biosphere
Reserve is home to 2346
species of plants and over 44% of all
700 species of native animals - Australia’s Noosa River is
at least 49 of these are birdlife diversity the only river system
internationally significant. resides within the in Australia that has
Goomboorian Noosa Biosphere. its entire upper
experience everything that the hinterland has to offer from farm
National Park catchment protected
in National Park.
61 different regional
ecosystems have
Uns NTE
Explore the
CO
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been identified within
ea
Noosa Everglades
U
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IG
the Noosa Biosphere and Upper Noosa
ro
AN
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ad
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RO
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boat, kayak or
gates and microbreweries to mountain lookouts, art galleries,
MP
IE KIN KIN P A
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Be
GY Sandpatch RAINBOW BEACH
OL
ow
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LO
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Ra
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AR
4WD road to
BA
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O
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TIN RP LOOKOUT
Harry’s
NEUSAVALE ROAD
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OC
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Unsealed road
ed
Everglades
R
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historic sites, walking trails and more.
OA
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The Mary Valley rewards with EEL
WH
a landscape patch-worked with UR
RD
Unsealed road FO
grazing cattle, macadamia farms, WAHPUNGA LA
rainforests, endless rolling hills NE Noosa is one
and quaint heritage towns. of 10 World
NO Surfing Reserves
OSA
IVE
around the globe.
RO DR Mill
R
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Point
R
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Lagoon Elanda
IN
ROA
SI S T E R
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Pocket Woondum TREE CR Point
S ROA
UR WH
KIN
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State Forest
VALLEY
Mothar Mountain RO
AD Lake
IE
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Rock Pools
D
M
AD
GY
D Cootharaba
BEACH FO
ROA
FLAT
LAKE FLAT RO
Teewah
MARY
LAKE
Kin Kin KINMOND
Coloured
The Noosa Trail Network CREEK ROAD
Sands
is a series of world-class,
multi-use trails for walking,
BRUC
mountain biking and Boreen
R OAD
Point VE
E HIG
horse-riding. I Teewah
R O AD
OLD BRUC E
DR
KIN KIN
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NR ZZ
BA TIO OAD
A
Woondum HA R
A J U NC
IS B
T
National Park Mt COO
POMONA
LOU
Pinbarren
HI G
HW
TABLELANDS
AY
LOOKOUT
Traveston Hall’s
Reef
D IVE
Dagun ROA LOUIS BA Z Z O DR
STON There are more
VE Tewantin Ringtail
RA
T Cooran National State than 450km of
public bikeways
Ringtail Park Forest
Mt and walking paths Little
State Lake
Amamoor Cooran through the Noosa Hall’s
Forest Cooroibah Reef
Noosa Biosphere Reserve.
AD
Museum Yurol State
AMOO R R O
ROAD
CREEK
MA
Amamoor CO L ES Pomona Forest
State Tewantin
RY
RI
Forest VE Mt National
McK
R
Cooroora Yurol Park Jew
NGA AM
IN
ON Shoal
Section 20
State Noosa
N
D R IVE
Kandanga Forest Botanic Heads
DA
OLD
KA
N
BR Gardens Tewantin Noosa
UC
E HI National National Sunshine
Reefs
GH
WA R Lake Mt Park Noosa River Park
LAKE MACDONALD D
Y Macdonald Tinbeerwah Tewantin
SWIFT
Noosaville
BR
ROAD Sunshine
DR
Tewantin
UC
Cooroy Y-NO
OSA Beach
EH
National Park
VE
Melawondi COORO
SUN
RI
IG
D
WOOROI DAY
OA D
66% of the
AY
HW
RISE RD
USE AREA
RH
AY
Noosa Shire has
IL R
TE
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Mt
WAL
AD high value MU
IMB
KEN W O
RO ND Cooroy RD
OI
EU
TU C HEK biodiversity IR WUST MA
IL
BE
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LLA
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NG
significance. TO
DR
Lake
KANDA
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AD N
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Weyba
ER
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K
OA
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ER
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BBA
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YA Imbil COORO
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N
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AD
REEK R OA
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National
SU
BA C
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D EK RO
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E
R OA SA
DAVID LOW
TO LAKE D OO
-N
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Y ROAD
RTH ROAD
SU
BORUMBA
MARY RIV
ILWO UN SH
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N
West Cooroy I -K EU IN
EC
IMBIL State Forest ND OA
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LOOKOUT U
Mt Eumundi ST
M
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ER
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AY
Imbil State Peregian
Forest Beach
Brooloo
V ISITO R IN FO RMATIO N C EN TRES
NOOSA HEADS T E WA N T I N GYMPIE
THIS M AP IS NOT TO S C ALE
61 Hastings Street, Noosa Heads Noosa Marina 24 Bruce Highway
The publisher cannot be held liable for any errors or omissions in this publication
Open 9am - 5pm, 7 days 2 Parkyn Court, Tewantin Lake Alford, Gympie and will not accept responsibility for any misleading or deceptive material published
in the Noosa Country Drive map. Reproduction of any part of Noosa Country Drive
Free booking service call 1 3000 NOOSA (66672) or 07 5430 5000 map is not permitted without written permission from Tourism Noosa.
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 19
Section 21
M E N TO R I N G O U R YO U T H W E LCO M E TO N O O S A G R O U P T R A I N I N G Our partnership with Sunshine Beach State The Welcome to Noosa Group Training sessions continued High School Year 11 and 12 students expanded to gain momentum throughout the year with 2398 having this year with students receiving an insight completed the course including Noosa Traffic Controllers into the tourism industry via a day of work ahead of the busy Summer/ Christmas season. experience with Tourism Noosa. Spending time with the industry development, sustainability and marketing teams, the day provided invaluable opportunities to apply what they have learnt in the classroom to the real world. We also had significant classroom engagement with other regional high schools including Nambour and Maroochydore High schools and Noosa Christian College. V I S I T O R I N F O R M AT I O N C E N T R E Plans for the Visitor Information Centre’s first refurbishment in 10+ years commenced with a vision for becoming a true inspiration hub to showcase in an engaging way the wonderful experiences that Noosa offers the 200,000 plus visitors to the centre each year. Supporting Noosa’s vision to be plastic-free, we introduced new silicone, lightweight, collapsible water bottles for visitors to purchase at the Centre. New and existing operators continued to be showcased to our Visitor Information Centre holiday consultants and volunteers through regular famils, site inspections and Buzz Nights. This underpinned our forward focus on maximising our visitors’ experiences and subsequent local spend via local knowledge and taking a more concierge approach to visitor engagement. TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 20
Section 22
M E M B E R S H I P A N D N E T WO R K I N G N I G H T S
CO N T I N U E TO G R OW
Membership continues to grow, reaching a record
658, and engagement at member events including
new member morning teas and networking nights has
increased. Our joint networking night with Visit Sunshine
Coast in June saw over 200 members attending.
Tourism Noosa provides multiple opportunities for
members to develop their operations through training
and support initiatives, as well as marketing support
by leveraging the Noosa brand through co-operative
advertising opportunities. Co-op allows members to
advertise in a cost-effective way to new users via
traditional, digital and social platforms.
B A C K PA C K N O O S A R E C O G N I S E D PA R T N E R S H I P S
Tourism Noosa’s Backpack Noosa Adventure/Eco Our partnerships continued to grow with Noosa
Group was recognised in the 2018 Adventure Tourism Council as we worked together with other regional
Awards Australia and New Zealand. The industry-led community groups to ensure Noosa continues as
award was a first for the industry which saw 10 Noosa a sustainable destination. We strengthened our
operators selected as finalists and Backpack Noosa partnerships with regional neighbours Visit Sunshine
winning Best Youth/Adventure Marketed Destination - Coast, Destination Gympie Region and Fraser Coast
Australia. Tourism. We also continued working together
with industry bodies including Tourism & Events
Queensland, Tourism Australia and the Queensland
Tourism Industry Council.
We see collaboration as a way forward and are grateful
for the positive relationships Tourism Noosa enjoys.
21
Section 23
F I N A N C I A L R E P O R T FO R
THE YEAR ENDED 30 JUNE 2019
P ERCEN TAGE A L LO CATIO N O F E X P E N DIT UR E 2 01 8 - 2 01 9
55%
25%
20%
Membership Marketing Industry
& Corporate & Events Development &
Sustainability
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 22
Section 24
TOURISM NOOSA LTD
ABN: 45 097 924 199
Financial Report For The Year Ended
30 June 2019
za
StratogenSection 25
Tourism Noosa Ltd ABN: 45 097 924 199 Financial Report For The Year Ended 30 June 2019 CONTENTS Page Directors’ Report 1 Auditor's Independence Declaration 2 Statement of Comprehensive Income 3 Statement of Financial Position 4 Statement of Changes in Equity 5 Statement of Cash Flows 6 Notes to the Financial Statements 7 Directors’ Declaration 14 Independent Audit Report 15
Section 26
24th October
1
TOURISM NOOSA LTD
ABN: 45 097 924 199
DIRECTORS' REPORT
Your directors present this report on the company for the financial year ended 30 June 2019.
Directors
The names of each person who has been a director during the year and to the date of this report are:
Steven McPharlin (resigned 25 Oct 2018)
Erina Kilmore
Darren McClenaghan
Drew Pearson
Elizabeth Reynolds
Michelle Mason
Mark Wilkinson
Richard Stephens
Nick Heath
Dan Neylan (appointed 24th October 2018)
Terri Waller (appointed 24th October 2018)
Louise Formosa (appointed 241th October 2018)
Directors have been in office since the start of the financial year to the date of this report unless otherwise stated.
Operating Result
The operating surplus of the company for the financial year after providing for income tax amounted to:
Year Ended Year Ended
30 June 2019 30 June 2018
$89,078 $169,475
Principal Activities
The principal activity of the entity during the financial year was the management and marketing of Noosa as a tourism
destination.
There were no significant changes in the nature of the company's principal activities during the financial year.
Meetings of Directors
During the financial year, nine meetings of directors were held. Attendances by each director were as follows:
Directors’ Meetings
No. eligible to attend No. attended
Steven McPharlin 5 s
Erina Kilmore 12 9
Darren McClenaghan 12 10
Drew Pearson 12 10
Elizabeth Reynolds 12 10
Michelle Mason 12 11
Mark Wilkinson 12 8
Richard Stephens 12 10
Nick Heath 12 10
Dan Neylan 7 5
Terri Waller a 5
Louise Formosa 7 6
The company is incorporated under the Corporations Act 2001 and is a company limited by guarantee. If the company is
wound up, the constitution states that each member is required to contribute a maximum of $10 each towards meeting
any outstanding obligations of the company.
Auditor's Independence Declaration
The auditor's independence declaration for the year ended 30 June 2019 has been received and can be found on page
2 of the financial report.
Signed in accordance with a resolution of the Board of Directors.
eee
Director eee
Drew Pearson
Datedthis 24th dayof October 2019Section 27
2
TOURISM NOOSA LTD
ABN: 45 097 924 199
AUDITOR'S INDEPENDENCE DECLARATION UNDER S 307C OF
THE CORPORATIONS ACT 2001 TO THE DIRECTORS OF TOURISM NOOSA LTD
| declare that, to the best of my knowledge and belief, during the year ended 30 June 2019 there
have been:
(i) no contraventions of the auditor independence requirements as set out in the Corporations Act
2001 in relation to the audit; and
(ii) no contraventions of any applicable code of professional conduct in relation to the audit.
Name of Firm Stratogen Audit Services Pty Ltd
Martin Philip Rafter CA
Date 7 dt [rof 2014 oo
Address 1 / 59 Mary Street, Noosaville Qld 4566Section 28
3
TOURISM NOOSA LTD
ABN: 45 097 924 199
STATEMENT OF COMPREHENSIVE INCOME FOR THE YEAR ENDED 30 JUNE 2019
Note 2019 2018
$ $
Revenue 2 2,535,522 2,538,415
Other income 2 723,400 935,236
Employee provisions expense 3 (1,351,807) (1,103,916)
Depreciation and amortisation expense 3 (21,552) (24,005)
Motor vehicle expenses 3 (21,748) (41,097)
Utilities expense 3 (2,619) (4,153)
Rental expense S (62,471) (63,071)
Audit Fees 3 (15,000) (8,930)
Staff training and development expenses 3 (7,152) (18,718)
Marketing expenses 3 (1,485,381) (1,807,777)
Sundry expenses 3 (202,115) (232,509)
Current year surplus before income tax 89,078 169,475
Adjustment Prior Period Accruals
Income tax expense 1 (i) - -
Net current year surplus 89,078 169,475
The accompanying notes form part of these financial statements.Section 29
4
TOURISM NOOSA LTD
ABN: 45 097 924 199
STATEMENT OF FINANCIAL POSITION AS AT 30 JUNE 2019
Note 2019 2018
$ $
ASSETS
CURRENT ASSETS
Cash on hand 4 710,328 849,978
Accounts receivable and other debtors 5 203,171 175,901
Pre-Paid Expenses 45,352 16,863
Refundable Bond 8,698 3,950
Inventories on hand 6 13,877 -
TOTAL CURRENT ASSETS 981,426 1,046,692
NON-CURRENT ASSETS
Property, plant and equipment 7 212,561 184,444
Intellectual Property 42,110 42,110
Deposits - Rental Bond 6,062 6,062
TOTAL NON-CURRENT ASSETS 260,733 232,616
TOTAL ASSETS 1,242,159 1,279,308
LIABILITIES
CURRENT LIABILITIES
Accounts payable and other payables 8 345,133 469,469
Sundry 2,764 -
Noosa Food and Wine Conirol Account (4,520) (718)
Returned Funds to be Paid - 10,201
Payments in Advance - 6,250
PAYG 9 70,880 36,886
Provisions - contingency 9 - -
Employee provisions 9 85,078 101,469
TOTAL CURRENT LIABILITIES 499,335 623,557
NON-CURRENT LIABILITIES
Employee provisions 9 19,017 21,022
TOTAL NON-CURRENT LIABILITIES 19,017 21,022
TOTAL LIABILITIES 518,351 644,579
NET ASSETS 723,808 634,729
EQUITY
Retained surplus 723,808 634,729
TOTAL EQUITY 723,808 634,729
The accompanying notes form part of these financial statements.Section 30
5
TOURISM NOOSA LTD
ABN: 45 097 924 199
STATEMENT OF CHANGES IN EQUITY FOR THE YEAR ENDED 30 JUNE 2019
Retained Revaluation _—_ Financial Assets
Note Surplus Surplus Reserve Total
$ $ $ 3
Balance at 1 July 2017 465,254 - - 465,254
Comprehensive Income
Surplus for the year attributable to members of the entity 169,475 - - 169,475
Total comprehensive income attributable to members of the entity 169,475 - - 169,475
Balance at 30 June 2018 634,729 - - 634,729
Comprehensive Income
Surplus for the year attripbutable to members of the entity 89,078 - - 89,078
Total comprehensive income attributable to members of the entity 89,078 - - 89,078
Other transfers
Cumulative revaluation surplus relating to sale of property, transferred
to retained earnings - - - -
Total other transfers - - - -
Balance aft 30 June 2019 723,808 - - 723,807
The accompanying notes form part of these financial statements.Section 31
6
TOURISM NOOSA LTD
ABN: 45 097 924 199
STATEMENT OF CASH FLOWS FOR THE YEAR ENDED 30 JUNE 2019
Note 2019 2018
$ $
CASH FLOW FROM OPERATING ACTIVITIES
Commonwealth, State and Local Government grants 2,520,000 2,520,000
Receipts from other income 787,075 885,551
Payments to suppliers and employees (3,412,619) (3,328,048)
Interest received 15,522 18,415
Dividends received - -
Interest paid - -
Net cash generated from operating activities (90,022) 95,918
CASH FLOW FROM INVESTING ACTIVITIES
Proceeds from sale of property, plant and equipment - -
Loss on Disposal of Assets = :
Payment for property, plant and equipment (49,628) (36,168)
Net cash used in investing activities (49,628) (36,168)
CASH FLOW FROM FINANCING ACTIVITIES
Net cash used in financing activities :
Net increase/(decrease) in cash held (139,650) 59,750
Cash and cash equivalents at the beginning of the financial year 849,978 790,228
Cash and cash equivalents at the end of the financial year 4 710,328 849,978
The accompanying notes form part of these financial statements.Section 32
7
TOURISM NOOSA LTD
ABN: 45 097 924 199
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2019
The financial statements cover Tourism Noosa Ltd as an individual entity, incorporated and domiciled in
Australia. Tourism Noosa Ltd is a company limited by guarantee.
Note 1 Summary of Significant Accounting Policies
Basis of Preparation
The financial statements are general purpose financial statements that have been prepared in
accordance with Australian Accounting Standards (including Australian Accounting Interpretations) and the
Corporations Act 2001] . The company is a not-for-profit entity for financial reporting purposes under
Australian Accounting Standards.
Australian Accounting Standards set out accounting policies that the AASB has concluded would result in
financial statements containing relevant and reliable information about transactions, events and
conditions. Material accounting policies adopted in the preparation of these financial statements are
presented below and have been consistently applied unless stated otherwise.
The financial statements, except for the cash flow information, have been prepared on an accruals basis
and are based on historical costs, modified, where applicable by the measurement at fair value of
selected non-current assets, financial assets and financial liabilities. The amounts presented in the financial
statements have been rounded to the nearest dollar.
Accounting Policies
(a) Revenue
Non-reciprocal grant revenue is recognised in profit or loss when the entity obtains control of the
grant and it is probable that the economic benefits gained from the grant will flow to the entity
and the amount of the grant can be measured reliably,
If conditions are attached to the grant which must be satisfied before it is eligible to receive the
contribution, the recognition of the grant as revenue will be deferred until those conditions are
satisfied.
When grant revenue is received whereby the entity incurs an obligation to deliver economic
value directly back to the contributor, this is considered a reciprocal transaction and the grant
revenue is recognised in the statement of financial position as a liability until the service has been
delivered to the contributor, otherwise the grant is recognised as income on receipt.
Donations and bequests are recognised as revenue when received.
Interest revenue is recognised using the effective interest rate method, which for floating rate
financial assets is the rate inherent in the instrument. Dividend revenue is recognised when the
tight to receive a dividend has been established.
Revenue from the rendering of a service is recognised upon the delivery of the service to the
customer.
All revenue is stated net of the amount of goods and services tax (GST).
(b) Inventories on hand
Inventories are measured at the lower of cost and current replacement cost.
Inventories acquired at no cost or for nominal consideration are measured at the current
replacement cost as at the date of acquisition.
(c) Property, Plant and Equipment
Each class of property, plant and equipment is carried at cost or fair value as indicated, less,
where applicable, accumulated depreciation and impairment losses.
Plant and Equipment
Plant and equipment are measured on the cost basis and are therefore carried at cost less
accumulated depreciation and any accumulated impairment losses. In the event the carrying
amount of plant and equipment is greater than its estimated recoverable amount, the carrying
amount is written down immediately to its estimated recoverable amount and impairment losses
are recognised either in profit or loss or as a revaluation decrease if the impairment losses relate
to a revalued asset. A formal assessment of recoverable amount is made when impairment
indicators are present (refer to Note 1(e) for details of impairment).
Subsequent costs are included in the asset's carrying amount or recognised as a separate asset,
as appropriate, only when it is probable that future economic benefits associated with the item
will flow to the company and the cost of the item can be measured reliably. All other repairs and
maintenance are recognised as expenses in profit or loss in the financial period in which they are
incurred.
,Section 33
8
Plant and equipment that have been contributed at no cost, or for nominal cost are recognised
at the fair value of the asset at the date it is acquired.
Depreciation
The depreciable amount of all fixed assets, including buildings and capitalised lease assets but
excluding freehold land, is depreciated on a straight-line basis over the asset's useful life to the
entity commencing from the time the asset is available for use. Leasehold improvements are
depreciated over the shorter of either the unexpired period of the lease or the estimated useful
lives of the improvements.
The depreciation rates used for each class of depreciable assets are:
Class of Fixed A Depreciation Rate
Plant and equip 7.5 - 40%
The assets’ residual values and useful lives are reviewed and adjusted, if appropriate, at the
end of each reporting period.
Gains and losses on disposals are determined by comparing proceeds with the carrying amount.
These gains or losses are recognised as income in profit or loss in the period in which they arise.
When revalued assets are sold, amounts included in the revaluation surplus relating to that asset
are transferred to retained surplus.
(d) Leases
Leases of property, plant and equipment where substantially all the risks and benefits incidental
to the ownership of the asset (but not the legal ownership) are transferred to the entity, are
classified as finance leases.
Finance leases are capitalised, recognising an asset and a liability equal to the present value of
the minimum lease payments, including any guaranteed residual values.
Leased assets are depreciated on a straight-line basis over their estimated usetul lives where It Is
likely that the entity will obtain ownership of the asset. Lease payments are allocated between
the reduction of the lease liability and the lease interest expense for the period.
Lease payments for operating leases, where substantially all the risks and benefits remain with the
lessor, are recognised as expenses on a straight-line basis over the lease term.
Lease incentives under operating leases are recognised as a liability and amortised on a straight-
line basis over the life of the lease term.
(e) Impairment of Assets
At the end of each reporting period, the entity reviews the carrying values of its tangible and
intangible assets to determine whether there is any indication that those assets have been
impaired. If such an indication exists, the recoverable amount of the asset, being the higher of
the asset's fair value less costs to sell and value in use, is compared to the asset's carrying value.
Any excess of the asset's carrying value over its recoverable amount is recognised in profit or loss.
Where the future economic benefits of the asset are not primarily dependent upon the asset's
ability to generate net cash inflows and when the entity would, if deprived of the asset, replace
its remaining future economic benefits, value in use is determined as the depreciated
replacement cost of an asset.
Where it is not possible to estimate the recoverable amount of an individual asset, the entity
estimates the recoverable amount of the cash-generating unit to which the asset belongs.
Where an impairment loss on a revalued asset is identified, this is recognised against the
revaluation surplus in respect of the same class of asset to the extent that the impairment loss
does not exceed the amount in the revaluation surplus for that class of asset.
(f) Employee Provisions
Provision is made for the company's liability for employee benefits arising from services rendered
by employees to the end of the reporting period. Employee provisions that are expected to be
settled within one year have been measured at the amounts expected to be paid when the
liability is settled. Employee provisions payable later than one year have been measured at the
present value of the estimated future cash outflows to be made for those benefits. In determining
the liability, consideration is given to employee wage increases and the probability that the
employee may not satisfy vesting requirements. Those cash outflows are discounted using market
yields on national government bonds with terms to maturity that match the expected timing of
cash flows attributable to employee provisions.
Contributions are made by the entity to an employee superannuation fund and are charged
as expenses when incurred.Section 34
9
(g) Cash on Hand
Cash on hand includes cash on hand, deposits held at-call with banks, other short-term highly
liquid investments with original maturities of three months or less, and bank overdrafts. Bank
overdrafts are shown within short-term borrowings in current liabilities on the statement of
financial position.
(h) Accounts receivable and other debtors
Accounts receivable and other debtors include amounts due from members as well as amounts
receivable from customers for goods sold in the ordinary course of business. Receivables
expected to be collected within 12 months of the end of the reporting period are classified as
current assets. All other receivables are classified as non-current assets.
Accounts receivable are initially recognised at fair value and subsequently measured at
amortised cost using the effective interest rate method, less any provision for impairment. Refer to
Note 1(e) for further discussion on the determination of impairment losses.
(i) Goods and Services Tax (GST)
Revenues, expenses and assets are recognised net of the amount of GST, except where the
amount of GST incurred is not recoverable from the Australian Taxation Office (ATO).
Receivables and payables are stated inclusive of the amount of GST receivable or payable. The
net amount of GST recoverable from, or payable to, the ATO is included with other receivables or
payables in the statement of financial position.
Cash flows are presented on a gross basis. The GST components of cash flows arising from
investing or financing activities which are recoverable from, or payable to, the ATO are
presented as operating cash flows included in receipts from customers or payments to suppliers.
(i) Income Tax
No provision for income tax has been raised as the entity is exempt from income tax under Div 50
of the Income Tax Assessment Act 1997.
(k) Provisions
Provisions are recognised when the entity has a legal or constructive obligation, as a result of past
events, for which it is probable that an outflow of economic benefits will result and that outflow
can be reliably measured. Provisions recognised represent the best estimate of the amounts
required to settle the obligation at the end of reporting period.
(I) Comparative Figures
Where required by Accounting Standards comparative figures have been adjusted to conform
with changes in presentation for the current financial year.
When an entity applies an accounting policy retrospectively, makes a retrospective restatement
or reclassifies items in its financial statements, a statement of financial position as at the
beginning of the earliest comparative period must be disclosed.
(m) Accounts Payable and Other Payables
Accounts payable and other payables represent the liability outstanding at the end of the
reporting period for goods and services received by the company during the reporting period
which remain unpaid. The balance is recognised as a current liability with the amounts normally
paid within 30 days of recognition of the liability.
(n) Critical Accounting Estimates and Judgments
The directors evaluate estimates and judgments incorporated into the financial statements
based on historical knowledge and best available current information. Estimates assume a
reasonable expectation of future events and are based on current trends and economic data,
obtained both externally and within the company.
(0) Economic Dependence
Tourism Noosa Ltd is dependent on the collection of the Tourism Levy via the Noosa Council for
the majority of its revenue to operate the business. At the date of this report, the Board of
Directors confirms that Tourism Noosa Ltd have an agreement with the Noosa Council to collect
the levy on behalf of Tourism Noosa Ltd for 3 years, and, following a review, to collect the levy for
a further 2 years.Section 35
10
Note 2 Revenue and Other Income
2019 2018
Revenue $ $
Revenue from (non-reciprocal) government grants and other grants
Tourism Levy 2,520,000 2,520,000
2,520,000 2,520,000
Other revenue
Interest received on investments in government and fixed interest 15,522 18,415
15,522 18,415
Total revenue 2,535,522 2,538,415
Other income
Membership 263,012 277,302
Bookings Centre 180,494 198,970
Visitor Information Centre 23,257 12,851
Destination Marketing 142,375 126,402
Industry Development 7,847 1,303
Special Projects 106,415 318,408
Total other income 723,400 935,236
Total revenue and other income 3,258,922 3,473,651
Note 3 Expenses
2019 2018
$ $
Employee benefits expense
Employee wages 1,239,701 1,057,775
Contributions to superannuation funds 112,106 46,141
Total employee benefits expense 1,351,807 1,103,916
Depreciation and amortisation:
Motor vehicle - 324
Furniture and equipment 21,552 23,681
Total depreciation and amortisation 21,552 24,005
Rental expense
Corporate - Rent 45,362 44,458
Corporate - Equipment Rental 14,704 7,982
Booking Centre - Equipment Rental - 4,133
Visitor Information Centre - Equipment Rental - 4,133
Visitor Information Centre - Rent 2,405 2,365
Total Rental Expense 62,47] 63,071
Auditor fees
Audit services 15,000 8,930
Taxation services = -
Total Audit Remuneration 15,000 8,930
Motor Vehicle Expense
Motor Vehicle Expense 21,748 41,097
Total Motor Vehicle Expense 21,748 41,097
Utilities
Operations Electricity 2,619 4,153
VIC Electricity — _
Total Utilities 2,619 4,153
10Section 36
11
Marketing Expense
Operations excluding audit, Rent, Depn, MV Equip Rent, Emp Exp 208,789 118,610
Events sponsorship 616,449 644,926
Media / PR 74,621 146,955
Digital 43,320 87,599
Campaigns 353,510 628,816
International marketing 184,962 169,883
Regional activities - -
Workcover 5,736 3,215
LSL/ Leave liability adjustment (2,006) 7,773
Total Marketing Expense 1,485,381 1,807,777
Staff Development & Training
Operations staff training 7,182 15,734
VIC staff development & training 2,984
Total Staff Development & Training 7,152 18,718
Sundry expenses
Membership 26,986 21,868
Industry Development excluding wages 91,821 107,124
Booking centre excluding audit, wages and equipment rental 23,315 39,257
VIC excluding Dep, equipment rental, rent, staff training, wages 59,993 49,816
Segments - 14,444
Total Sundry Expenses 202,115 232,509
3,169,845 3,304,176
Note 4 Cash and Cash Equivalents
2019 2018
$ $
CURRENT
Bendigo Bank Forward Bookings 110,464 177,696
Bendigo Bank General 418,202 628,752
Term Deposit Funds 110,901 3,029
CBA Noosa Food and Wine 70,442 29,930
Cash Floats 940 820
Undeposited Funds (620) 9,751
Total cash and cash equivalents as stated in the statement of finan: 710,328 849,978
Total cash and cash equivalenis as stafed in the cash flow stateme! 710,328 849,978
Note 5 Accounts Receivable and Other Debtors
2019 2018
$ $
CURRENT
Accounts receivable 82,572 97,491
82,572 97,491
GST Refundable 120,599 78,410
Total current accounts and other receivables 203,171 175,901
Note 6 Inventories on Hand
2019 2018
$ $
CURRENT
Inventory at cost 13,877 -
13,877 -
11Section 37
12
Note 7 Property, Plant and Equipment
2019 2018
$ $
PLANT AND EQUIPMENT
Plant and Equipment at cost 162,614 149,333
{Accumulated depreciation) (109,603) (95,899)
53,011 53,434
Visitor Information Centre Assets at cost 107,831 107,831
(Accumulated depreciation) (99,375) (92,816)
8,457 15,015
Motor Vehicles at cost 20,893 20,900
(Accumulated Depreciation) (20,900 (20,900)
(7) 2
Renovated Marina Office 2016 64,126 40,727
(Accumulated Depreciation) (1,660) (1,240)
62,466 39,487
Renovated Marina Office 2014 21,511 21,511
(Accumulated Depreciation) (2,134) (1,958)
19,377 19,553
Renovation of Office at cost 8,705 8,705
(Accumulated Depreciation) (1,769) (1,540)
6,936 7,165
Extension VIC 2018-19 at cost 61,915 48,961
(Accumulated Depreciation) (611) (188)
61,304 48,773
Artwork at cost 1,017 1,017
Total plant and equipment 212,561 184,444
Total property, plant and equipment 212,561 184,444
Note 8 Accounts Payable and Other Payables
2019 2018
$ $
CURRENT
Accruals - 163,090
Unearned Income - 4,360
Accounts payable 231,452 118,185
Forward Bookings 110,464 177,696
GST Payable - -
Credit Cards 3,217 6,138
345,133 469,469
Note ? Employee Provisions
CURRENT 2019 2018
Short-term Employee Benefits $ $
Opening balance at | July 101,469 81,766
Movements during the year (53,006) 19,703
Balance at 30 June 48,463 101,469
PAYG Tax 70,880 36,886
. NON-CURRENT
Long-term Employee Benefits (Long Service Leave)
Opening balance at 1 July 21,022 32,953
Movements during the year (2,005) (11,931)
Balance at 30 June 19,017 21,022
12Section 38
13
Employee Provisions
Employee provisions represent amounts accrued for annual leave and long service leave.
The current portion for this provision includes the total amount accrued for annual leave entitlements and
the amounts accrued for long service leave entitlements that have vested due to employees having
completed the required period of service. Based on past experience the company does not expect the full
amount of annual leave or long service leave balances classified as current liabilities to be settled within
the next 12 months. However, these amounts must be classified as current liabilities since the company does
not have an unconditional right to defer the settlement of these amounts in the event employees wish to
use their leave entitlement.
The non-current portion for this provision includes amounts accrued for long service leave entitlements that
have not yet vested in relation to those employees who have not yet completed the required period of
service.
Note 10 Related Party Transactions
a. Key Management Personnel
Any person(s) having authority and responsibility for planning, directing and controlling the
activities of the company, directly or indirectly, including any director (whether executive or
otherwise) is considered key management personnel.
2019 2018
Key Management Personnel Compensation $ 3
- Directors Expenses Reimbursement 22,066 21,339
22,066 21,339
Transactions between related parties are on normal commercial terms and conditions no more favourable
than those available to other persons unless otherwise stated.
Note 11 ___ Entity Details
The registered office of the entity is:
Tourism Noosa Ltd
Shop 22 Noosa Harbour Marine Village
2 Parkyn Court
Tewantin QLD 4565
The principal place of business is:
Tourism Noosa Ltd
Shop 22 Noosa Harbour Marine Village
2 Parkyn Court
Tewantin QLD 4565
Note 12 Members’ Guarantee
The entity is incorporated under the Corporations Act 2001 and is an entity limited by guarantee. If the entity
is wound up, the constitution states that each member is required to contribute a maximum of $10.00 each
towards meeting any outstandings and obligations of the entity.
13Section 39
24th October
14
TOURISM NOOSA LTD
ABN: 45 097 924 199
DIRECTORS’ DECLARATION
In accordance with a resolution of the directors of Tourism Noosa Ltd, the directors of the company
declare that:
|. The financial statements and notes, as set out on pages 3 to 15, are in accordance with the
Corporations Act 2001 and:
(a) comply with Australian Accounting Standards; and
(b) give a true and fair view of the financial position of the company as at 30 June 2019 and its
performance for the year ended on that date.
2. Inthe directors' opinion there are reasonable grounds to believe that the company will be able
to pay its debts as and when they become due and payable.
Director eee
Drew Pearson OO
Dated this 24th day of October 2019
14The text continues on section 40.