2019-12-10 S&O Agenda - Item 7 - Attachment 1 - TN Annual Report-2018-19

  M E S S AG E F R O M
          THE CHAIRMAN

                            This past year has been a time of growth for Tourism Noosa and our
                            industry, where we have come together to strengthen our focus on our
                            core responsibilities of marketing, industry development and sustainability.
                            It has been a time for working together within our organisation, while
                            engaging our membership and wider industry partners to ensure a
                            sustainable tourism future for Noosa.


                            We have strengthened our commitment to                         for our industry to maintain our brand and
                            lead a tourism industry that continues to deliver              deliver on our promise of an amazing holiday
                            exceptional experiences for visitors while                     experience.
                            securing economic prosperity, and importantly,
                                                                                           More and more people are enjoying a
                            nurturing and preserving Noosa’s magnificent
                                                                                           Noosa holiday as we have delivered growth
                            environment.
                                                                                           in overnight visitor spend from our target
                                                           Having diverse and              interstate and international segments.
The year saw record spend for                              attractive tourism products
                                                                                           Ensuring we remain competitive and
a June year of almost $1 billion                           is essential in assisting our
                                                                                           continue to grow, we implemented successful
from overnight visitors, thanks to                         vibrant marketing efforts.
                                                                                           programs and initiatives for the benefit of
interstate markets spending more                           Our target visitors expect
                                                                                           our members, Noosa’s community and the
than $1/2 billion for the first time                       a high standard of service
                                                                                           environment. This includes Trees for Tourism,
and record international spend                             and accommodation, they
                                                                                           launched at the Noosa Tri last year, which
of almost $103m, with visitation                           expect amazing cuisine
                                                                                           brings Tourism Noosa sponsored events, the
up 27.1% since 2015.                                       and experiences, and they
                                                                                           community and Noosa & District Landcare
                                                           expect our destination to be
                                                                                           together to plant trees for wildlife. The Noosa
                                                           doing the right thing by our
                                                                                           Food and Wine Festival also came on-board
                            beautiful environment. Noosa’s overall product
                                                                                           and we look forward to working with
                            offering must be diverse and of a high standard
                                                                                           other events this year.




  TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9                                                                                3