2020-02-11 Services and Organisation Committee Agenda

 SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                                     11 FEBRUARY 2020


BRANCH ACTIVITIES                  RECENT ACHIEVEMENTS                                CURRENT PRIORITIES                            THE NEXT QUARTER
Go Noosa Campaign                     Marketing campaign for Go Noosa Free             Review campaign and ascertain its           Evaluate findings of post-
                                        Holiday Buses implemented in December              success and areas for improvement             campaign review.
                                        2019- January 2020                               Prepare a post-campaign report.             Commence initial preparations
                                      Extensive campaign produced, comprising                                                          for Go Noosa Easter campaign
                                        TV, radio, Print and Social media.                                                               for implementation in April.
                                                                                                                                       Assist with Go Noosa Schools
                                                                                                                                         promotion.
Social Media                          Highly successful use of Social media            Monitor and review current process to       Collaboration to continue with
                                        during Bushfire Emergency in Oct & Nov             further enhance social media                  other council facilities to improve
                                        2019.                                              presence and engagement.                      sharing of content on to council’s
                                      First used in Peregian Beach Fires in            A particular focus on improving               social media pages
                                        September. The second Peregian Fire                engagement with Instagram page              Continue to monitor and evaluate
                                        threat occurred in October.                      Draft a content calendar for opening          success of social media
                                      Reach for Peregian 2 was 92,500 on                 six months of 2020.                           promotions and campaigns.
                                        Council Facebook, but threat to residents        Increase video content during this          Review Social Media yearly plan
                                        was minimal                                        quarter, and further review the               and finalise a plan for 2020.
                                      The Cooroibah-North Shore Bushfires                ongoing use of Facebook Likes for           Maintain growth through creating
                                        showed the value of Council’s Social media         particular issues.                            engaging content.
                                        presence with such a large evacuation
                                        ordered.
                                      A total of 25 posts arranged during the
                                        weekend threat. This involved nine
                                        Facebook Live updates with the Mayor.
                                      The total organic reach was 908,200 for the
                                        25 posts.
                                      The emergencies resulted in strong growth
                                        in Facebook likes. Council page went from
                                        11,000 followers in late September to now
                                        having 16,276 followers.
                                      Linkedin growth continues, with a 12 per
                                        cent increase in followers this quarter.
                                        There are now 2,716 Followers.

Corporate E-newsletter promotion      eNewsletter now being distributed on the        Further promote subscription through       Look to produce a video to
                                        Friday after the Ordinary Meeting.                an organised social media campaign,          promote eNews subscriptions to
                                      Steady growth with subscribers now at             including a potential prize for all new      use on social media and website.
                                        1,936                                             subscribers,
                                      Review of eNewsletter content & writing
                                        style conducted.


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