180523 - BA4342- Signage Application - Noosa Service Station -V3 · OPW18/0163

7.          KEY PERFORMANCE OUTCOMES
The key performance solutions being sought by the development have been outlined and justified below.



7.1.        ADVERTISING DEVICES CODE
7.1.1. General design and amenity- Specific Outcome 2
Probable Solution S2.1 of the Advertising Devices Code states:
          S2.1 Complies with the requirements specified in Column 2 of Table 14-47 Specific requirements for
          types of advertising devices.
Advertising devices do not meet all aspects of requirements in Table 14-47, for the following reasons:
▪     Multiple freestanding signs are present
▪     The pylon sign is setback 2m, rather than the required 2.5m.
▪     The pylon sign exceeds 4m 2 area.
▪     The pylon sign is 25mm thicker than the 375mm maximum required by Table 14-47.
▪     There are multiple signs that identify pump numbers (nominally vertical signs), whereas just one vertical
      sign is allowed to meet Acceptable solution S2.1.
However, we consider the advertising devices, particularly freestanding signage, meets the relevant Specific
Outcomes. The Specific Outcomes read as follows
          O2 Advertising devices—
          a) are compatible with the existing and future planned character of the locality in which they are
          situated;
          b) are compatible with the scale, proportion, bulk and other characteristics of buildings, structures,
          landscapes and other advertising devices on the site;
          c) are of a scale, proportion and form that is appropriate to the streetscape or other setting in which it
          is located;
          d) are designed, sited and integrated to:
             ▪    not contribute to the proliferation of visual clutter;
             ▪     not unduly dominate the visual landscape;
             ▪     maintain views or vistas of private and public value; and
             ▪     protect the visual amenity of scenic routes; and
          e) are designed to achieve a high standard of architectural, urban and landscape design or at least
          not detract from the architectural, urban or landscape design standards of a locality (including any
          streetscape improvement programs implemented by the council).


Freestanding advertising devices meet Specific Outcome O2 because the site and surrounds, combined with
the design, provide circumstances which enable the Specific Outcome to be met. Further detail is provided
below:
    (a) The freestanding signage is compatible with existing and future planned character of the locality. The
        pylon sign does not exceed the maximum 5m height, and the pylon sign’s setback is mitigated by
        landscaping on the site. The presence of freestanding signage is well established in the area, and is
        likely to comprise a reasonable feature of the locality’s area, given the approved uses. Pump
        identification signs are very small in comparison to the structure to which they are attached, and
        signage that directs safe movement on an industrial site is appropriate.




24 KEY PERFORMANCE OUTCOMES                                                                                      URBIS
                                                                                                  NOOSA ENERGY CENTRE