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2017-01-16 General Committee Agenda
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Page 91 of 146
“® Tourism and Events
ww, Queensland
Level 10
30 Makerston Street
Brisbane Qld 4000
GPO Box 328
Qld 4001 Australia
T +61 7 3535-3535
F +61 7 3535-5563
W teq.queensiand.com
ABN 77 745 152 359
16 November 2016
Mr Wade Batty
Group Managing Director
The Discovery Group
PO Box 1804
NOOSAVILLE DC QLD 4566
[email protected]
Dear Mr Batty
Thank you for contacting us regarding tourism development opportunities at Elanda
Point.
As you are aware, Tourism and Events Queensland (TEQ) is the state’s lead marketing,
destination and experience development and major events agency. A key role is to work
closely with industry to identify and market consumer experiences which align with our
overall strategic marketing direction.
TEQ is currently transitioning its approach to include a greater focus on Queensland as
the ‘Master Brand’ and signature experiences that promote and leverage the state’s
destinations. This approach is underpinned by five signature experience themes
Queensland is universally famous for - reefs, islands and beaches; natural encounters;
adventure and discovery; Queensland lifestyle; and events.
If approved, the further development of Elanda Point at Lake Cootharaba would provide
additional ecotourism experiences and enhance a number of the ‘signature experiences’
the Sunshine Coast offers visitors.
TEQ will continue to work with The Discovery Group and Visit Sunshine Coast to identify
opportunities to leverage newly developed experiences through the delivery of its core
functions outlined above.
Should you require any further information about TEQ‘s role in working with industry to
leverage tourism growth opportunities, please don’t hesitate to call Ms Therese Phillips,
Director, Destination Partnerships, TEQ, on telephone (07) 3535 5018.
Yours sincerely
Se =
Rick Hamilton
Group Executive
Destinations and Global Partnerships
t Se heels Omnenaananatais WER? cueensans
; Queensland
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