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Attachment B - Human Movement Data Study
CAR PARK OCCUPANCY TRENDS
Figure 5: Hourly Visitor Distribution
The visitor ping data was distilled to understand the weekly and daily travel
15.00%
patterns of the Royal Mail Hotel and the adjacent car park. Figure 4 demonstrates
Hourly Visitor Distribution
the average ping data across the precinct experiences over a week. As
demonstrated, Fridays are shown to be the busiest day of the week, with
approximately 20% of all visits occurring. 10.00%
Figure 5 below demonstrates the hourly visitor distribution for both the Royal Mail
5.00%
Hotel and the car park. As shown, the hotel experiences the peak busy period at
approximately 12:00PM-1:00PM, corroborating the parking counts undertaken by
Austraffic.
0.00%
0:00:00
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The on-site car park is shown to experience peak demand at 3:00PM, and drop off
significantly around 5:00PM, further corroborating the parking counts undertaken
by Austraffic. Time (Hour Starting)
As such, the parking counts collected and utilised within the TIA are shown to Car Park Hotel
accurately reflect (shown in Figure 6). The Friday parking occupancy on Figure 6
demonstrates the peak occupancy at 12:00PM relating to the Hotel peak demand,
with a secondary peak occurring at 3:00PM due to car park peak demand.
Figure 6: Hourly Visitor Distribution and Parking Occupancy Overlay
Figure 4: Date / Time Visitor Summary 80%
14.00%
Hourly Visitor Distribution
20.00% 70%
Car Park Occupancy
12.00%
60%
10.00% 50%
15.00% 8.00% 40%
6.00% 30%
4.00% 20%
10.00%
2.00% 10%
0.00% 0%
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5.00%
0.00% Time (Hour Starting)
Car Park HMD Visitors Hotel HMD Visitors
Friday Parking Occupancy Saturday Parking Occuapncy
Visits Visitors
Royal Mail Hotel – HMD Parking Study 21/08/2024 Page 6
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