2019-03-12 P&E Agenda - Item 7 - Attachment 1 - NBRF FY17-18 Annual Report

                                                             Noosa Biosphere Reserve - Periodic Review 2018




3. Growing Noosa’s sustainable economy. There is evidence of growing community interest and
   investment in renewable energy, sustainable housing design and construction, and the digital
   revolution in the Noosa Shire. There is also potential for more sustainable farming practices and
   other rural enterprises to meet consumer demand. Further diversification of the local economy into
   these sectors will help protect the NBR from future economic shocks.

4. Marketing, communications and building a ‘whole of Biosphere’ brand. A more holistic and
   integrated approach to communications and branding in partnership with local industry (e.g.
   tourism, sustainable development, agricultural food production, environmental protection and
   service industries) would improve the brand value of the Noosa Biosphere Reserve. Attracting
   investment from philanthropic organisations, social entrepreneurs, private landholders and the
   business community into protecting natural assets and sustainable living requires an ongoing focus
   on best communications practice.

On balance, this review indicates that the Noosa Shire deserves to retain its world-class status as a
Biosphere Reserve and valued part of the World Network of Bisophere Reserves.




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