Attachment 2 - Development Report - Noosa Springs Boutique Hotel by GH Australia.pdf

                 Nov 2020                       Golf group                        56
                 Nov 2020                           Golf                          32
                 Dec 2020                       Conference                        50
                 Dec 2020                       Conference                        20
                 Dec 2020                       Conference                        26
                 Dec 2020                    Conference & golf                    20
                 Dec 2020                       Conference                        24
                 Dec 2020                    Conference & golf                    150
                 Feb 2021                           Golf                          20
                 Feb 2021                      Golf & dining                      240

       As the existing accommodation available at Noosa Springs is insufficient to meet the demand,
       there is certainly a need for the hotel at Noosa Springs. Furthermore, some of those groups chose
       other destinations, which is damaging to the tourist economy of Noosa.

       It is expected the hotel will appeal to the following market segments, which supports the tourism
       economy of Noosa.

3.2.1 Leisure
         The leisure market is expected to be important for the proposed hotel. Although family group
         sector is significant for Noosa, managed apartments are well suited to this market. Although the
         proposed hotel will appeal to the family market, the proposed hotel is targeted at the adult
         couple market segment. Research shows “going to the beach, experiencing the outdoors and
         social activities” are important activities in Noosa to the leisure visitor. The hotel proposal
         includes:

             •    a shuttle bus service to key Noosa locations, such as Hastings Street, Noosa National
                  Park, Sunshine Beach and the Noosa river;
             •    integrating it with the existing sport and leisure facilities of Noosa Springs; and
             •    provide further on-site facilities that appeal to the leisure market.

3.2.2 Conference/ Meeting
         The existing conference and meeting facilities of Noosa Springs are currently underutilised
         although well suited to the MICE markets. The proposed hotel will provide onsite
         accommodation that is important to this market. Conferences and meetings are often held on
         weekdays and therefore an important source of guests at times when there is less demand from
         the leisure and wedding markets.

3.2.3 Wedding
         Noosa Springs is popular as a venue for marriage ceremonies and wedding receptions. There is a
         strong demand from wedding guests to stay onsite and a significant market segment for the
         proposed hotel.

3.2.4 Golf / Spa
         The golf segment is difficult to separate from leisure guests, as sometimes golf is part of a
         package that attracts leisure guests to hotels of this nature. Golf specific demand is expected

Noosa Springs Boutique Hotel – Development Report                                          Page 4 of 13


[OCR of page images]
3.2.1

3.2.2

3.2.3

3.2.4

®

GH AUSTRALIA

Nov 2020 Golf group 56
Nov 2020 Golf 32
Dec 2020 Conference 50
Dec 2020 Conference 20
Dec 2020 Conference 26
Dec 2020 Conference & golf 20
Dec 2020 Conference 24
Dec 2020 Conference & golf 150
Feb 2021 Golf 20
Feb 2021 Golf & dining 240

As the existing accommodation available at Noosa Springs is insufficient to meet the demand,
there is certainly a need for the hotel at Noosa Springs. Furthermore, some of those groups chose
other destinations, which is damaging to the tourist economy of Noosa.

It is expected the hotel will appeal to the following market segments, which supports the tourism
economy of Noosa.

Leisure

The leisure market is expected to be important for the proposed hotel. Although family group
sector is significant for Noosa, managed apartments are well suited to this market. Although the
proposed hotel will appeal to the family market, the proposed hotel is targeted at the adult
couple market segment. Research shows “going to the beach, experiencing the outdoors and
social activities” are important activities in Noosa to the leisure visitor. The hotel proposal
includes:

e ashuttle bus service to key Noosa locations, such as Hastings Street, Noosa National
Park, Sunshine Beach and the Noosa river;

e integrating it with the existing sport and leisure facilities of Noosa Springs; and

e provide further on-site facilities that appeal to the leisure market.

Conference/ Meeting

The existing conference and meeting facilities of Noosa Springs are currently underutilised
although well suited to the MICE markets. The proposed hotel will provide onsite
accommodation that is important to this market. Conferences and meetings are often held on
weekdays and therefore an important source of guests at times when there is less demand from
the leisure and wedding markets.

Wedding

Noosa Springs is popular as a venue for marriage ceremonies and wedding receptions. There is a
strong demand from wedding guests to stay onsite and a significant market segment for the
proposed hotel.

Golf / Spa
The golf segment is difficult to separate from leisure guests, as sometimes golf is part of a
package that attracts leisure guests to hotels of this nature. Golf specific demand is expected

Noosa Springs Boutique Hotel — Development Report Page 4 of 13