Economic Report · MCU18/0019

       “While the ageing population may imply a shrinking workforce could produce
       less in gross economic terms, it also indicates that there will be demand for a
       range of goods and services specific to an older demographic. Our ageing
       population is looking to remain active and healthy for longer. This will drive
       opportunities in wellness industries.” (p. 16)

2.2.1 Unmet Need
Consistent with national trends in relation to consumer preferences for ageing in
place, the Noosa Shire Economic Plan expects there to be an “increasing focus on
enabling people to remain in their family home longer rather than transitioning into
care facilities” (p. 17). However, in saying so, the Plan recognises that:
       “Noosa provides below the industry average of aged care beds per
       capita: a gap the market will look to fill, thus creating increased
       investment and job opportunities” (p. 17).

2.2.2 Action Objectives
Strategically, as such, the Plan for the sector will include initiatives that aim to
facilitate increased:
•   Employment and career opportunities;
•   Business activity;
•   Collaboration and clustering; and
•   Education and training opportunities. (p. 17).
The supporting Action Plan October 2016 specifically identifies the following key
actions for the health and wellness sector:
•   Work with business and industry to identify potential initiatives that increase
    economic activity and generate employment in the health and wellness sector;
    and
•   Explore the concept of, and test support for, the establishment of a centre of
    excellence in aged care (p. 3).




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