SunshineCoastRegionalReport2ndQtr2004

                                                                                                                    Although the month of June is generally a
TOURISM                                                                                                             slower month for the tourism industry in
NOOSA SHIRE                                                                                                         Noosa, occupancy and room rates were
                                                                                                                    generally up compared to June 2003.



                    Hotel and Motel Occupancy Rates
 Annual % Change
                              Noosa Tourism Region
100
                                               Noosa Hill / Hasting Street
                                               Noosa Sound / Noosaville
                                                                                                   Within the Noosa Shire, the highest occupancy rate for the month of June
                                               Noosa Southern Beaches
 90
                                                                                                   2004 was recorded in Noosa Sound/Noosaville (50.0%), while the
 80                                                                                                Southern Beaches area recorded an occupancy rate of 46.2% and the
                                                                                                   Noosa Hill/ Hasting Street area recorded an occupancy rate of 44.2%.
 70
                                                                                                   Compared to June 2003, both the Southern Beaches area and the Noosa
 60                                                                                                Hill/ Hasting Street area experienced an increase in occupancy rates of 6.0
 50
                                                                                                   and 6.5 percentage points, respectively.

 40


 30
  Jun-02        Oct-02      Feb-03            Jun-03          Oct-03         Feb-04       Jun-04




                           Average Room Rate
      $
                              Noosa Tourism Region
275.0
                                     Noosa Hill / Hasting Street                                   The average room rate at hotels, motels, serviced apartments and holiday
                                     Noosa Sound / Noosaville
250.0
                                     Noosa Southern Beaches                                        units in Noosa Hill/Hasting Street increased from $163.38 in June 2003 to
225.0                                                                                              $186.25 in June 2004, representing an increase of $22.87 per day.
200.0                                                                                              Average room rates strengthened (up by 10.1%) to $94.73 in the Noosa
175.0                                                                                              Sound/ Noosaville area, while room rates at accommodation
150.0
                                                                                                   establishments in Noosa’s Southern Beaches strengthened by 7.1% from
125.0
                                                                                                   June 2003 to $91.18 in June 2004.
100.0

 75.0

 50.0
    Jun-02       Oct-02      Feb-03            Jun-03          Oct-03        Feb-04       Jun-04




                          Average Length of Stay
 Days
                              Noosa Tourism Region
 8                                                                                                 Visitors to Noosa Sound/Noosaville hotels, motels, serviced apartments
                                Noosa Hill / Hasting Street
                                Noosa Sound / Noosaville                                           and holiday units stayed for an average 6.5 nights in June 2004, 2.4 nights
                                Noosa Southern Beaches
 7                                                                                                 longer than that recorded in June 2003. Similarly, visitors to
                                                                                                   accommodation establishments in Noosa’s Southern Beaches recorded a
 6
                                                                                                   greater average length in June 2004 (4.7 nights) when compared with June
 5
                                                                                                   2003 (3.1 nights). However, visitors to Hasting Street/ Noosa Hill
                                                                                                   accommodation establishments in June 2004 stayed for 3.8 nights, 0.3
 4                                                                                                 nights less compared to June 2003.
 3



 2
 Jun-02        Oct-02      Feb-03            Jun-03           Oct-03         Feb-04       Jun-04

Source: RTAM



             Hotel/Motel Takings from Accommodation                                                According to the ABS survey of Tourist Accommodation, hotel and motel
 ($'000)
20,000
                             Noosa Tourism Region                                                  accommodation establishments in the Noosa Shire generated $15.3
18,000
                           2001/02        2002/03        2003/04                                   million worth of receipts during the March Quarter 2004. This result was
16,000                                                                                             a significant 10.8% higher than that recorded in the March Quarter 2003,
14,000                                                                                             and meant that the average daily takings per room night available in the
12,000                                                                                             Shire increased from $99.40 to $110.10 over the year.
10,000

  8,000

  6,000

  4,000

  2,000

        0
               Jun Qtr           Sep Qtr                   Dec Qtr              Mar Qtr

Source: ABS Survey of Tourist Accommodation




©0, Sunshine Coast Regional Economy, Second Quarter 2004                                                                                                              - 38 -