Skip to the record
Accept no imitations.
Item 9.1.2023-12-14 · OrdinaryOfficial item record

Summary Of Community Engagement Process And Key Themes - Destination Management Plan Discussion Paper

Final resolution: Carried

That Council note the report by the Manager, Economic Development and Destination Management to the Ordinary Meeting dated 14 December 2023 regarding the process to develop a Noosa Shire Destination Management … Full wording ↓

Watch Clare Stewart discuss the topic ↗
← Meeting agenda & transcript

See the votes on this matter →

What was decided?

Final supported resolution

That Council note the report by the Manager, Economic Development and Destination Management to the Ordinary Meeting dated 14 December 2023 regarding the process to develop a Noosa Shire Destination Management Plan (DMP) and:

A. Note the summary of consultation key themes and feedback received during the recent community engagement process on the DMP Discussion Paper;

B. Note the proposed next steps as detailed in this report for officers to undertake a deep analysis of the data and feedback provided to date to inform the preparation of a draft DMP early to mid 2024;

C. Prepare and implement a communication plan to clearly inform the community of the key themes from the community engagement to date and outline the next steps in the DMP process and

D. Add a specific step into the process that workshops the results of the consultation on the DMP Discussion Paper with the External Community Reference Group and the external members of the PCG, to inform the scope of the next steps in the process of communicating back to the community and the Draft DMP and;

E. Note the draft DMP will be prepared early in 2024 and reported back to Council for further community engagement in mid 2024.  

Carried unanimously.

Official item minutes · Event 1

1Council ResolutionCarried

Moved: Brian Stockwell · Seconded: Amelia Lorentson

That Council note the report by the Manager, Economic Development and Destination Management to the Ordinary Meeting dated 14 December 2023 regarding the process to develop a Noosa Shire Destination Management Plan (DMP) and:

A. Note the summary of consultation key themes and feedback received during the recent community engagement process on the DMP Discussion Paper;

B. Note the proposed next steps as detailed in this report for officers to undertake a deep analysis of the data and feedback provided to date to inform the preparation of a draft DMP early to mid 2024;

C. Prepare and implement a communication plan to clearly inform the community of the key themes from the community engagement to date and outline the next steps in the DMP process and

D. Add a specific step into the process that workshops the results of the consultation on the DMP Discussion Paper with the External Community Reference Group and the external members of the PCG, to inform the scope of the next steps in the process of communicating back to the community and the Draft DMP and;

E. Note the draft DMP will be prepared early in 2024 and reported back to Council for further community engagement in mid 2024.  

Carried unanimously.

Official minutes · section 1

Read complete item-specific minutes
Council Resolution

Moved:Cr Brian Stockwell
Seconded:Cr Amelia Lorentson

That Council note the report by the Manager, Economic Development and Destination Management to the Ordinary Meeting dated 14 December 2023 regarding the process to develop a Noosa Shire Destination Management Plan (DMP) and:

  1. Note the summary of consultation key themes and feedback received during the recent community engagement process on the DMP Discussion Paper;
  2. Note the proposed next steps as detailed in this report for officers to undertake a deep analysis of the data and feedback provided to date to inform the preparation of a draft DMP early to mid 2024;
  3. Prepare and implement a communication plan to clearly inform the community of the key themes from the community engagement to date and outline the next steps in the DMP process and
  4. Add a specific step into the process that workshops the results of the consultation on the DMP Discussion Paper with the External Community Reference Group and the external members of the PCG, to inform the scope of the next steps in the process of communicating back to the community and the Draft DMP and;
  5. Note the draft DMP will be prepared early in 2024 and reported back to Council for further community engagement in mid 2024.  
Carried unanimously.


This summary follows this item’s minutes. The established voting totals use their existing method while differences are checked against the full records.

What was said?

Named discussion on NoosaWatch TV

These actual transcript passages match the item’s wording. The start and end of the item’s discussion are not yet confirmed; these excerpts are not measured item airtime or exact decision moments.

Clare Stewart86:34
7.2 Was principle support. Yes, thank you. 7.3 confidential not for public release contract award report contract number CN00449 Noosa regional gallery and business case. I believe we'll deal with this one separately as I move the committee recommendation with the addition of item B to read delegate to the acting Chief Executive Officer the power to negotiate finalise and execute the contract on behalf of Council happy to second thank you correct character yes all right um we'll do that separately all in favour carried unanimously thank you and can I have a mover with the General Committee recommendations I'll second it um all in favour carried unanimously thank you item nine we have uh one report direct to the Ordinary Meeting and that is 9.1 summary of community engagement process and key themes Destination Management Plan Discussion Paper and we have our Director Kim Rawlings and our Lynn Banford our manager here to Andrew Saunders um to talk to us thank you. I'll just sit back. Thanks. Back.
Kim Rawlings87:56
Um through the Chair the purpose of this report Councillors is to provide you an update um and put on the public record this a high level summary of the recent consultation process undertaken for the first phase of developing the Destination Management Plan um between uh Friday 15th of September and Sunday the 29th of October 2023 we undertook six weeks of consultation on the Destination Management Plan Discussion Paper which was a comprehensive Discussion Paper that unpacked a range of issues experienced in the community at the moment the this process brought about a significant amount of feedback hundreds of ideas thousands of ideas actually and hundreds of pages of information we had an extensive process in terms of informing our community of this process every 40,000 postcards were sent out to every household and business we held 17 stakeholder workshops we had seven local place-based facilitated workshops we had a short form survey of six questions and then we had a long form survey which took on average well over an hour to complete and when we started this process we said if we had 50 people do that would be fabulous and we had more than 200 people do the long form survey so we were very happy about that thousands of hours of community investment in and information provided so the report outlines a high-level summary of the data we've been able to in the short time fully analyse the quantitative data where you have to you know choose an option and much easier to analyse but we have got hundreds of qualitative data and free form answers that we are still working through and really warrants a dive to honour the amount of effort that the community put into providing us feedback on this critical and important issue and process so the report outlines what the high-level issues are from that initial analysis it also outlines what we propose for the next steps for the development of the Destination Management Plan which include doing a more a deep dive analysis into all of the information and coming back to Council preparing a communication plan so that we can close the loop with the community and thank them acknowledge the time and thank them for all of their feedback and report back on the next step of the process so there's real clarity around how the development of the DMP is going to be undertaken and then of course all of that information will underpin the preparation of a Destination Management Plan and next year which will be developed as a draft and reported back to you prior to it going back out for consultation.
Brian Stockwell91:26
Motion compared to staff recommendation just it is as occurs in the agenda with an additional I believe it is B there or D or C. We go you've had D it adds a specifics to add a specific step in the process that workshops the results of the consultation on the DMP Discussion Paper with external community reference group and the external members of the PCG to inform the scope of the next steps in the process of communicating back to the community and the draft DMP. You. So the slight addition is just to make sure that we bring that broader group along with us and to get them involved in focusing the direction. We've got a number of external people both in our PCG but also in the broader group. Councillor, this is a really important step in the process. It's one that I'm glad we got to in this term of Council because in 2020 I actually started the conversation on destination management by this little Discussion Paper. I was talking to community leaders, talking to environment leaders, I was talking to two leaders as well as Councillors and the Council's leadership. The then CEO, Brendan shastell, was also very interested in the topic and it was him that put up the new initiative the following year. What the paper talked about, and I think it's really important to reflect on, that many destinations similar to Noosa have been loved to death because they failed. To defend those qualities that make the experience attractive to people who like to live and play close to the Coast, rivers and to the belch. It asks at what point is the experience in 2020, at what point in the experience of living. Visiting Noosa diminished by having to share it with too many people, too many cars encountered along the way. Or too much loss of natural values and too little care for the building character of the place. Three years later we've now got a clear indication in today's report. From our community and industry that have we have reached that point and then what is needed is transformational approach to destination stewardry. So my thoughts in 2020. It's still important today that the Noosa experience is something we all share. Whether we have lived here since birth or just visit for a week, the forests, the waterways, the beaches and the village scale of our community provide the backdrop to our experience and the backbone of our economy. Suggest that for too long we have squabbled over petty differences while the rest of the world looked at what we had with envy. In the years leading up to the last election we had a peak in demand as a tourist nation, while the economic impact was estimated at a billion dollar mark, fracture lines were opened up as questions were raised about the impacts of tourism. Thank okay. Over those last four years, these sentiments have grown louder, or the voice has grown louder. It's not a pro or anti-tourism issue. It's about defending the attributes of the place that we live in, to make it attractive to both residents and visitors alike. So, this is a really important thing to get right and therefore I do support taking a bit longer and pushing it into the next term. I think what I wrote in 2020 is still really important. It is important when considering potential innovations that the aim is to reduce the impact of tourism, not a simple notion of reducing numbers. The goal is to maintain the quality of experience, achieve optimum economic gain, while without diminishing the opportunities for residents to enjoy their place. Thank you.
2 suggested discussion start times
  • 5259.0 seconds on the council source timeline · Recording time not yet verified. The end of the discussion is not yet confirmed.
  • 5358.0 seconds on the council source timeline · Recording time not yet verified. The end of the discussion is not yet confirmed.

The supporting record

Open full page ↗

My Comparisons

Choose two to four records of the same kind. Drag using a handle or use the “Compare” buttons.

Your selected records are saved in this browser for your account. Results use the filters on the page where you choose “Compare selected”.