2020-07-07 S&O Agenda - Item 1 - Attachment 1 - Go Noosa Initiatives Evaluation

Feedback:

The $20 fee was accepted and anecdotal feedback from Lions Club volunteers is that it was
mostly visitors who used the paid parking.

Noosa Council is currently a trustee of the Noosa Heads Lions Park, however given car
parking is inconsistent with the park designation Council is required to obtain permission from
the DNRME prior to each holidays it wishes to operate paid parking in the park.

Value for money:

The Tewantin- Noosa Lions Club manage the paid parking on Council’s behalf and receive
50% of the revenue. The volunteers provide a service which would otherwise require a paid
contractor. There are 5 - 6 volunteers on site at any one time with approximately 20 volunteers
on the roster.

Areas for improvement:
   • Review the car parking configuration to increase vehicle capacity and protect tree
       roots.
   • Obtain on-going approval from DNRME for use of the park.
   • Investigate use of the bitumen car park in front of the Noosa Heads Lions Park to be
       incorporated into the paid parking. This would provide a wet weather solution and
       reduce the impact of vehicles on the park.

7.       Marketing

The Christmas Go Noosa was marketed through a number of channels
including print, online, social media, infrastructure, television and radio.
The Go Noosa brand was used across all marketing material to create
brand recognition.

Operational effectiveness:

The objective of the Go Noosa marketing plan was to:

     •    Encourage the community to participate in the Go Noosa traffic
          and transport trials
     •    Improve understanding of public transport in Noosa
     •    Raise awareness of alternative transport options to driving,
          such as Park & Ride & Free Buses
     •    Offer a relaxed and stress free alternative to driving a car
          into the Hastings street precinct                            Image 9: Go Noosa logo and icons

The continued high patronage in free holiday buses as well as the significant uptake in the
new 065 Go Noosa Loop bus suggests that the Go Noosa marketing plan was effective in
achieving the desired objectives.

This Christmas there was a more emphasis on reaching the drive market from the greater
Sunshine Coast. This was through advertising on buses that travel around the sunshine coast
(a travelling billboard)