2020-07-07 S&O Agenda - Item 1 - Attachment 1 - Go Noosa Initiatives Evaluation

             Image 7: Bus advertising – on side of bus during December and January.

This Christmas also trialled the use of paid TV advertisements for the first time.

However, survey data indicates that TV advert only accounted for 4% of how respondents
found out about Go Noosa.

Data obtained:

The Go Noosa survey highlighted the top means by which people found out about Go Noosa.

   1.   Street banners on power poles (38%)
   2.   Caught a free bus last year (35%)
   3.   Sign at the bus stop (32%)
   4.   Facebook (28%)
   5.   Newspaper (23%)

Go Noosa featured a total of 11 Noosa Council Facebook posts during the campaign with an
organic reach of 56,500 (people who saw post without the post being paid to be boosted).

Generally the comments on each post were positive, with the occasional suggestion of how to
improve the service or what a customer would like to see. The Free Loop bus posts produced
a positive sentiment from social media users.