2020-07-07 S&O Agenda - Item 1 - Attachment 1 - Go Noosa Initiatives Evaluation

Council received additional advertising in both TV and radio.

Television

Council paid $5,000 for 118 spots however we received 487 spots to the value of $20,425

 STATION                         SPOTS                            SPOT VALUE
 7 Sunshine Coast                112                              $12,402
 7 TWO                           116                              $2067
 7 Mate                          259                              $5,956
 Total                           487                              $20,425 (Note actual amount
                                                                  paid was $5,000)

Radio – MIXFM Investment $3273 for 78 spots but provided with 114 spots.

Areas for improvement:

   •   Investigate opportunities to increase marketing to visitors outside the Shire
   •   Aim to increase the number of survey respondents from outside the Shire.
   •   Continue to work with accommodation providers to inform their guests of transport
       alternatives. (A Go Noosa flyer was distributed to accommodation providers in
       Noosaville and Noosa Heads with Council officers having one-on-one’s with reception
       staff to highlight public transport options as well as available facilities for boat trailer
       parking).