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2020-07-07 S&O Agenda - Item 1 - Attachment 1 - Go Noosa Initiatives Evaluation
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Image 8: Sample Noosa Council Facebook Post
Almost 60% of respondents stated that based on their experience on the free buses they would
be more likely to catch a bus (outside of the free holiday period) in the future.
Feedback:
Feedback regarding the Go Noosa marketing was that “it was everywhere” indicating that the
marketing material was prolific.
Value for money:
Marketing accounted for approximately 9% of the total Go Noosa budget. The trials were also
promoted and marketed at no cost to Council through the following:
• Key stakeholder marketing channels, including but not limited to, Tourism Noosa,
Noosa Junction Association, Hastings St Association, Peregian Beach Community
Association etc.
• Noosa Community Radio – Community Service announcements
• Noosa News
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