2021-06-08 Services & Organisation Committee Meeting Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA     8 JUNE 2021




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SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                                                  8 JUNE 2021

               7.    Marketing
               Go Noosa was marketed through a number of channels including print, online, social media,
               databases and infrastructure (e.g. banners). The Go Noosa brand was used across all marketing
               material to create brand recognition and encourage mode shift.
               A traffic, pedestrian and car parking occupancy survey has been conducted annually on the 3%
               January since 2018 in the Noosa Heads and Noosa Junction precincts. Data is collected over 13.5
               hours at the Noosa Drive approach to Hastings street roundabout.
               Changes in travel modes are detailed in Table 6 below.
               Table 6: Mode Comparison 2018 - 2021
               Met              oat       [Zot        | 2oz0     [Taro ""®* [Zone      [tena      | zone _|
                                2021         20/21       2020       19/20       2019     18/19       2018
               [Cars           | 6589       -4%          883       46%           453 | 2%          | B55

                cooters

               Operational effectiveness:
                  / Ne ee ae
                       iio sain        '      The objective of the Go Noosa marketing plan was to:
                    .   alk, ride, catch a free bus or buy a discounted
                    MCU Cee Samu CRIA]
                                              °       Encourage residents and visitors to participate in the Go
                 a/S — bS                             Noosa initiatives.
                        Za    NOos            °       Improve understanding of public transport in Noosa.
                      / ¥   “6: * \           °       Raise awareness of alternative transport options to driving,
                     [     oe oe                      such as Park & Ride, Free Buses and Noosa Ferry.
                      —         ie            °       Offer a relaxed and stress free alternative to driving a car.
                  | pane | Er   = rt           It is acknowledged that behavioural change projects are difficult to
                 alo ~          400, ri       evaluate given the lack of control groups, challenges in obtaining data
                (Pees                     “and variability in factors affecting behaviour. The open responses
                Yes RARE      1                                                  :   ‘      :    .
                          Lemxee]             from the Go Noosa survey as detailed in Section 1: Free Buses
                    MOP sd                     provides some data to indicate that the objectives of the Go Noosa

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