2021-06-08 Services & Organisation Committee Meeting Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA     8 JUNE 2021




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SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                                                    8 JUNE 2021

                Data obtained:

               The Go Noosa customer survey highlighted the top means by which people found out about Go
                Noosa.

                1.   Caughta free bus last year (40%)
               2;    Street banners on power poles (28%) & Word of mouth (28%)
               3.    Sign at the bus stop (25%)
               Go Noosa Christmas featured a total of 10 Noosa Council Facebook posts with an organic reach of
               34,195 (people who saw post without the post being paid to be boosted).
               Go Noosa Easter featured a total of 8 Noosa Council Facebook posts with an organic reach of
               27,698 (people who saw post without the post being paid to be boosted).
                Marketing was incorporated into other Council publications including Community Connect, This
                month in Noosa, and School Holiday Guides.
                Interestingly, Go Noosa received the second highest number of hits in the Noosa Council Easter
               School Holiday Guide.

                Feedback:

                Refer open responses from Go Noosa survey in Section 1: Free Buses.
               Value for money:
                In 2020/21 there was a significant increase in the percentage of survey respondents who indicated
               that they were aware of Go Noosa because they caught a free bus last year which shows value for
                money in terms of marketing in previous years continuing to inform residents and visitors.
               The initiatives were also promoted and marketed at no cost to Council through the following:
               e     Key stakeholder marketing channels, including but not limited to, Tourism Noosa, Noosa
                     Junction Association, Hastings St Association, Peregian Beach Community Association etc
               °     TransLink
               °     Noosa Community Radio — Community Service announcements
               °     Noosa News

               Areas for improvement:
               °     Investigate opportunities to increase marketing to visitors outside the Shire particularly working
                     with accommodation providers.
               °     Aim to increase the number of survey respondents.
               °     Continue to work with stakeholders to promote Go Noosa.
               °     Continue to work collaboratively with other Council departments to promote Go Noosa (e.g.
                     libraries, galleries etc.).

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