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                                                                                                               Council in Focus
Media and communications coverage
The reporting period saw continued growth in both our social media reach and fortnightly Your
Noosa eNewsletter.

Subscribers to the fortnightly eNewsletter, Your Noosa, grew by five per cent to 9,891, with an
average open rate of 25%. Council’s Facebook, LinkedIn and Instagram platforms recorded double-
                                                                                                                                 1 Entertainment
digit percentage growth over the 12-month period.                                                        571 Employees
                                                                                                                                 Centre / Theatre
Engagements were down on Council’s Instagram platform. This could be attributed to a combination
of our publishing frequency, algorithm changes and the use of static posts over video content.

In early 2025, Council’s corporate website transitioned to a new content management system called
Open Cities. It is a more interactive and user-friendly content management system helping to improve        7 Elected            1 Noosa Regional
the customer experience.                                                                                    Members                   Gallery
Website visitation grew 7.8 per cent during the reporting period.

Council delivered another 15 Your Noosa monthly printed publications in local newspapers for the
                                                                                                          53% Female                 2 Libraries




                                                                                                                                                      Noosa Council Annual Report 24/25
urban and hinterland parts of the Shire, to communicate with residents and raise awareness of
council’s programs, initiatives, and activities.                                                           Workforce             & 1 Mobile Library
Council continues to have a strong engagement and growth in our digital media audience.



                                                                                                           3 Tourist /            48 Median Age
                                                                                                          Caravan Parks            of Workforce



                                                                                                       3 Waste Management            1 Noosa
                                                                                                             Facilities           Leisure Centre



                                                                                                                                   1 Day Respite
                                                                                                          1 Digital Hub
                                                                                                                                      Centre



                                                                                                            1 Noosa              1 Noosa Botanic
                                                                                                         Aquatic Centre              Gardens


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