TOURISM NOOSA FUNDING AND PERFORMANCE DEED 2026–2029 · Report

GENERAL COMMITTEE MEETING                                                            13 APRIL 2026


and TN, by mutual agreement to update Agreed Priorities and KPIs to reflect progress, emerging
risks, or changes in Council direction, while maintaining continuity and accountability. This ensures
the framework remains current and responsive over the life of the Funding Deed.

Council & Tourism Noosa Engagement
A strong, constructive relationship between Council and Tourism Noosa is critical to the successful
delivery of the DMP and the transition to a destination stewardship model. The proposed Funding
Deed and Schedule are underpinned by a shared understanding that effective destination
management requires clear roles, regular engagement and disciplined collaboration across strategic
and operational levels.

In recent months, Council executives have engaged directly with the TN Board to present the
adopted DMP, outline Council’s expectations for delivery, and discuss how the Plan’s vision,
principles and priority actions translate into TN’s core functions. These discussions have focused on
how DMP outcomes are operationalised through TN’s annual operational planning, destination
marketing campaigns, industry development programs, visitor servicing and reporting frameworks.

At an operational level, Council’s Economic Development, Destination Management team and the
TN Executive team have agreed an expanded and more structured program of planning, review and
coordination meetings. This includes regular forward planning discussions, quarterly performance
and reporting reviews, and alignment sessions linked to TN’s annual business and operational
planning cycle.

Governance arrangements within the Funding Deed, including Council observer participation at TN
Board meetings and strong reporting requirements, support this engagement framework by providing
transparency, oversight and timely escalation pathways where issues arise. Importantly, the annual
review mechanisms built into the Funding Deed and Schedule allow Council and TN to jointly refine
Agreed Priorities and KPIs over time, ensuring the relationship remains responsive to emerging
challenges, community expectations and the progressive implementation of the DMP.

Overall, the proposed engagement framework establishes a contemporary partnership that balances
independence and accountability. It supports shared stewardship of Noosa as a destination, clear
alignment between strategy and delivery, and a collaborative approach to achieving outcomes that
benefit the community, the environment and the local economy.


Link to Corporate Plan
Theme No. 3 - Prosperity
Focus areas include economic development, local business, innovation, arts and culture, waste and
a circular economy.

Theme No. 4 - Future
This theme is focused on our future, strengthening our relationship with First Nations peoples and to
ensure our community is prepared and resilient to change. A focus on youth, climate resilience and
adaptation, sense of place and destination management.

Theme No. 5 - Excellence
This theme focuses on customer experience, financial sustainability, innovation and technology,
levels of service, governance, our employees and volunteers, funding streams and asset
management practices.