TOURISM NOOSA FUNDING AND PERFORMANCE DEED 2026–2029 · Report

GENERAL COMMITTEE MEETING                                                             13 APRIL 2026


Previous Council Consideration
Special Meeting, 8 May 2025, Item 4.1
1 TOURISM NOOSA FUNDING AGREEMENT AND PERFORMANCE DEED
That Council note the report by the Chief Executive Officer to the Special Meeting dated 8 May 2025,
and
A. Authorise the Chief Executive Officer to prepare and execute a 12 month Funding and
Performance Agreement with Tourism Noosa until 30 June 2026;
B. Approve the release of funds to the amount of $2.0M (exclusive of GST) to Tourism Noosa, for
the duration of this agreement (to 30 June 2026), conditional on:
1. A Milestone Payment One of the agreement in the amount of $1.2M (exclusive of GST), to paid
on or before 31 July 2025;
2. A second graduated payment of $800,000 (exclusive of GST) to be made at 6 months, subject to
completion of the Roadmap and KPI achievements.
3. Noosa Council co-creating a comprehensive Roadmap with Tourism Noosa detailing Council’s
future expectations of Tourism Noosa’s role, structure, future focus and actions, and any further
funding arrangements.
C. Authorise the Chief Executive Officer to transition the sponsorship of tourism events and
associated funding (previously facilitated by Tourism Noosa) to Noosa Council during FY25/26.
D. Authorise the Chief Executive Officer to prepare the Funding and Performance Agreement to
reflect the requirements outlined in this report, including the addition of KPIs.
E. Work with Tourism Noosa to complete a comprehensive Roadmap considering agreed service
levels, organisational efficiencies, revenue diversification plans and the transitioning of sponsorship
of tourism events to Noosa Council.
1. That as part of the development of the Tourism Roadmap and considerations of future governance
models, Council obtains benchmarking data against other Local Tourism Organisations and
Regional Tourism Organisations. This information is to consider various funding structures, the level
and proportion of investment by local government, staffing levels and the overall economic value of
tourism. At the conclusion of the roadmap process, two clear options are to be presented to Council
for consideration.
2. Ensure that any future amendments to governance or funding structures be explicitly aligned with
and informed by the final Destination Management Plan (DMP), ensuring consistency of purpose
and long-term strategic alignment between Council and Tourism Noosa.
F. Note the new Funding Agreement (FY25/26) will be established prior to the completion and
adoption of the Destination Management Plan (DMP), it is therefore not contingent upon the DMP.
However, should the DMP be adopted during the term of the Agreement, provisions will be in place
to allow for variations to the Agreement to ensure Tourism Noosa’s activities align with the DMP’s
principles, outcomes, and relevant actions.
G. Ensure any future proposed funding decisions for Tourism Noosa include consultation with
industry stakeholders and residents, ensuring transparency and input into strategic investment in
Noosa’s tourism future.
H. Request the CEO provide reports to future Council meetings that note:
1. The executed Funding and Performance Agreement with the additional KPIs;
2. The agreed Roadmap (once finalised);
3. The event sponsorship costs including operational; and
4. Resource costs associated with events.
I. That Council recognise and reinforce the importance of maintaining the Noosa Brand and include
in the new funding agreement a requirement for Tourism Noosa to maintain focus, investment and
marketing activities directed on the enhancement and maintenance of Noosa as an iconic destination
through:
a. Ensuring that the marketing product remains strong and appealing by supporting sustainable
tourism and community well-being; and
b. Working with Tourism Noosa to identify key areas for investment that align with the future
Destination Management Plan.
J. Request the CEO provide monthly status reports on the progress of development of the Roadmap
with Noosa Council.