2021-02-09 S&O Agenda - Item 11 - Attachment 2 - Destination Noosa Strategy 2020-23

O R G A N I S AT I O N A L D E L I V E R Y

Tourism Noosa will excel in brand development and protection,
destination marketing and member services




BRAND                                                                   Protect and enhance the
CHAMPIONS                                                         experiences which trigger high value
                                                                        and dispersed visitation
to protect and enhance
                                                                                                         T N AC T I O N S AC R O S S
                                                                                                         T H E VI S I TOR J O U R N E Y




                                                                          Identify and reach
                                                                                                              I N S P I R AT I ON
                                                                           target audience



D E S T I N AT I O N
MARKETING
                                                                           Lead high-impact
will drive propensity to
                                                                              campaigns
visit and audience share

                                                                                                              PLANNING


                                                                                Enable
                                                                               journey
                                                                               curation

                                                                                                              BO O K I N G




                                                                                                              EXPERIENCE

MEMBER
SERVICES                                                                      Value-add
will strive to enhance                                                      resources and
member success                                                                 services
                                                                                                              REVISITING




D E S T I N AT I O N N O O S A S T R AT E G Y 2 0 2 0 - 2 0 2 3                                                                 5