2021-02-09 S&O Agenda - Item 11 - Attachment 2 - Destination Noosa Strategy 2020-23

M E AS U R E S FO R S U CC E S S


                                                         Tourism Noosa will be driven by the use of reliable data on a
                                                         quarterly, biannual or annual basis to measure our success over
                                                         the next three years in the following key areas:


                                                         • Improved trends in visitor satisfaction and increased brand
                                                           recognition within target visitor sectors
                                                         • Increased market share in high value sectors, seasonal and
                                                           regional dispersal
                                                         • Excellence in digital strategy that materially assists members
                                                           in achieving visitor sales conversion
                                                         • Increased member numbers and co-operative engagement
                                                         • Industry leading member satisfaction rate
                                                         • Identify the top visitor experiences and proactively influence
                                                           their protection
                                                         • Consistent engagement in Noosa Council formed-and-led
                                                           destination management focus groups
                                                         • Increased utilisation of the Visitor Information Centre
                                                           by members and visitors




D E S T I N AT I O N N O O S A S T R AT E G Y 2 0 2 0 - 2 0 2 3                                                             6