2022-10-24 General Committee Meeting- Item 7 - Attachment 1 - Noosa Oyster Ecosystem Restoration Project - Final Report (1)

Media
Media pickup and exposure ramped up in 2022, coinciding with the start of the construction phase of the project. A
summary of media exposure from February 2022 to September 2022 is presented in Table 5.

Table 5: Media summary for February 2022 to September 2022

 Media source                                     Items                            Timing                Reach

 Digital - Website         •   Noosa project page update                           July 2022
                           •   Noosa FAQ page update
 Digital social media   Noosa Estuary - reef update:                               August 2022
                           •   Facebook – 2,431 reach, 64 engagements
                                                                                                         2431
                           •   Instagram– 326 reach, 29 engagements
                                                                                                         326

                        Noosa Estuary Shellebration update:                        September 2022        1500
                           •   Facebook – 1,500 reach, 20 engagements
                                                                                                         453
                           •   Instagram– 453 reach, 27 engagements
                        Noosa Estuary Video - reef update:                                               1472
                           •   Facebook – 1,472 reach, 21 engagements                                    1632
                           •   Instagram– 1,632 reach, 90 engagements
 Oyster Chronicle              •   112 emails sent                                 March 2022            112
                               •   Open rate of 76.6%
                               •   Click to open rate of 18.7%
                               •   109 emails sent                                 July 2022             109
                               •   Open rate of 67.9%
                               •   Click to open rate of 16.2%
 Media Releases            •   Media release: Noosa restoration underway
                               added to newsroom – see here
 Media coverage            •   612 ABC Brisbane – Noosa Estuary                    February 2022         21,372,653
                           •   ABC News – Noosa Estuary
                           •   Noosa Today – Noosa Estuary                                               15,739

                           •   Noosa Today - Noosa Estuary                         April 2022            306,742
                           •   Noosa Today - Noosa Estuary
                           •   Noosa Today - Noosa Estuary
                           •   4GY – Noosa Estuary
                           •   4GY – Noosa Estuary
                           •   4GY – Noosa Estuary
                           •   4GY – Noosa Estuary
                           •   4GY – Noosa Estuary
                           •   Noosa Today – Noosa Estuary
                           •   4GY – Noosa Estuary
                           •   4GY – Noosa Estuary
                           •   4GY – Noosa Estuary
                           •   4GY – Noosa Estuary

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