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2021-02-15 General Committee Meeting Minutes

of 62

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GENERAL COMMITTEE MEETING MINUTES   15 FEBRUARY 2021




                                        Page 36 of 62

GENERAL COMMITTEE MEETING MINUTES                                                                                          15 FEBRUARY 2021

      TRADE TRAINING                                         ae                 .                                                          el
      DOMESTIC AND INTERNATIONAL                                     |                                          ee.        )   .
                                                                         Ory                                                           ar   ey
      We delivered virtual one-on-one appointments with              |     -                                                       ee,    cw
      trade specialists to keep Noosa top of mind in our             y y  |  E a                            |                     a           ae
      key international markets, sharing product and       |    ¢ Ro   ~     ae LY              My                   ia
      destination updates with key media and trade          i      min       Pk   a     I _          amt
      partners at Marketplace North America and           he )                he               —  LA 5
      Marketplace UK/Europe (organised by Tourism             ty    y                                 =
      Australia).                                          f _.                a             =
      Domestically, we delivered appointments for ATEC             é                    ;  =
      Meeting Place with Australian-based Inbound Tour
      Operators who book holidays for Australian
      consumers, Flight Centre, Allogio Travel, Qantas,    Noosa has been highlighted as a destination that consumers are eager to visit
      Ticketmates and held a trade event in Cairns.        as soon as they can due to our environmental offering, wide open spaces and
      We confirmed a month-long campaign with Ignite       penceptien i) Hsing a mals, egfiernet SMe.
      Travel, who work with major newspapers, Flight       The travel trade work a year ahead in their planning, so keeping Noosa
      Centre retail, NRMA and the Flybuys database, to     engaged through trade and media is important to be ready as border
      drive bookings in shoulder periods for 2021.         openings are announced domestically and internationally.

                                                                                                                                 Page 36 of 62
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