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2021-02-15 General Committee Meeting Minutes
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GENERAL COMMITTEE MEETING MINUTES 15 FEBRUARY 2021
Page 40 of 62
GENERAL COMMITTEE MEETING MINUTES 15 FEBRUARY 2021
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DIGITAL GROWTH JAN - DEC 2020, COMPARING YEAR-ON-YEAR O enemas,
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— wa the Bink it
Followers at Annual Annual engage- Growth on click~ Annual Annual reach WS:
Dec 2020 follow growth ment growth through to website impressions - Niece 2 :
Instagram 122,432 8.71% 6.20% 71.02% 8.5m 5m SS Sr ey i o—_-
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_— Facebook 56,315 18.42% 86.47% 40.85% 9.3m 7.6m : : ed . av w
; ot pa Liked Dy susieemington and 3,271 otners
Social media channels have seen strong growth in following and new Guides feature which highlights itineraries and local products.
engagement, and Instagram has seen a 10% growth in clicks . _, . . _
j Tourism Australia’s social media team invited us to share our
through to a website link. We strengthened our partnerships with . . , , 1 .
; ; insights after trying out Instagram’s new “Reels” feature. This
other popular pages including @Australia and @Queensland who . . . . .
; / sharing of insights sees Noosa appear in social media conversations
regularly shared our content to their audiences. . ; . .
nationally and internationally. Our first Instagram Reel generated
We cemented our reputation as among industry leaders in the use over 44,000 views.
of new technology, with our Visit Noosa and Noosa Eat & Drink
pages on Instagram among the first destinations to take up the
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