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2021-02-15 General Committee Meeting Minutes

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GENERAL COMMITTEE MEETING MINUTES   15 FEBRUARY 2021




                                        Page 41 of 62

GENERAL COMMITTEE MEETING MINUTES                                                                                   15 FEBRUARY 2021

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      promote Noosa as a premier wedding                                                       P        .       ro Series Spee
      and honeymoon destination. We                               '      P    =                hg oe               ==   i
      developed a Noosa weddings image style guide to help        es         :                                     noosa   7URR
      operators capture and collect on-brand imagery.             5    4       aia          -          at
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      Adventure: Our Adventure Cluster has 90 active members              pos                         eee
      and meets regularly to promote Noosa’s adventure offerings —                         =          ——
      *  Radio and print advertising campaign encouraged locals                              -——noosr    “UE
         to book a local tour, to bolster the sector in the absence he E- he Dag         a
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         of international and youth booking tours                  ==    = a bfie
      *  Supported the sector through the Schoolies program, with      7 a    ee
         promotion of adventure deals                                       noosa   “RR

                                                                                                                          Page 41 of 62
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