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Meeting papers
AGENDA
Special Meeting
Thursday, 8 May 2025
commencing at 2:30 PM
Council Chambers, 9 Pelican Street, Tewantin
Crs Frank Wilkie (Chair), Karen Finzel, Amelia Lorentson, Jessica Phillips, Brian
Stockwell, Tom Wegener, Nicola Wilson
“Noosa Shire – different by nature”
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Page 2
SPECIAL MEETING 8 MAY 2025
1. DECLARATION OF OPENING
2. ACKNOWLEDGEMENT OF COUNTRY
3. ATTENDANCE & APOLOGIES
4. SPECIAL MEETING REPORTS
4.1. TOURISM NOOSA FUNDING AGREEMENT AND PERFORMANCE DEED
5. MEETING CLOSURE
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4.1 TOURISM NOOSA FUNDING AGREEMENT AND PERFORMANCE DEED
Author Chief Executive Officer, Larry Sengstock
CEO's Office | Office of the CEO & Mayor
Index ECM/Subject/Tourism Noosa
Attachments 1. Attachment 1 - 4 Yr Partnership Agreement and Funding Deed -
Signed 2023
EXECUTIVE SUMMARY
At the Ordinary Meeting dated 20 April 2023, Noosa Council authorised the Chief Executive Officer
to execute a new Funding Agreement and Performance Deed (The Deed) with Tourism Noosa (TN).
The agreement (Attachment 1) governed the provision of $2.52million + GST annually to TN for two
years, with an option for an additional two years. The agreement also outlined a range of deliverables
and reporting requirements.
The initial two-year term of the Deed expires on 30 June 2025, and a decision regarding the
agreement is now required.
This report summarises Tourism Noosa’s performance against the Funding and Performance Deed
to date, provides an update on the progress of the Destination Management Plan as it relates to the
Deed and recommends a new one year Funding Agreement be developed with Tourism Noosa.
Tourism Noosa (“TN”) and Noosa Shire Council (“NSC”) have a long-term partnership in advancing
the Tourism Industry to positively benefit the Noosa Community and the region's economy. While
significant visitor numbers at peak times and a sense of over-tourism have led to community
concerns, Noosa Council continues to seek a balanced response to these issues - a response that
prioritises community liveability and residents whilst supporting our business community and tourism
industry which economically supports many local families and individuals. This is a fine balance and
Council is proactively working to manage these issues through various initiatives including the
development of a Destination Management Plan (“DMP”).
Together with Noosa’s tourism industry and Noosa Council, Tourism Noosa has consistently delivered
and maintained Noosa’s high brand equity both domestically and in international markets. Tourism has
consistently been in the top three most valuable sectors to Noosa for well over a decade – in 2025
employing 4900 people. In FY23/24 visitors contributed approximately $1B to Noosa’s economy
(comprising $605M in local output (72%) and around 28% made up of other components such as taxes
and imports). This is around 25% of overall GRP.
It is critical that Tourism Noosa remains contemporary and sustainable. As our lead destination
marketing organisation, TN must remain relevant, responsive and flexible and its strategic direction,
actions and funding must remain aligned with Council's and our community's aspirations both
economically and socially.
The 2023 Deed included a range of performance outcomes and objectives for Tourism Noosa which
TN were required to report on quarterly. A review of the Deed up until Q2 this financial year outputs
indicates that Tourism Noosa has largely achieved its obligations under the deed., including;
• Completion of 4 year Strategic Plan and associated annual business plans
• Increased stakeholder collaboration
• Sunshine Coast airport collaboration and 3 year MOU
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Areas that have not been fully achieved are as follows:
• delayed DMP actions which were outside of TN’s control as the DMP was not completed by
Council in the anticipated timeframe;
• reducing dependency on Noosa Council funding through revenue diversification opportunities,
increases in sponsorship, membership, co-operative marketing or Visitor Information Centre
review and opportunities; and
• despite improved communication and collaboration between Tourism Noosa and Council it is
evident that there is some duplication and inefficiencies in how tourism events are currently
funded, supported and managed across Tourism Noosa and Council.
Considering the issues discussed in this report, it is recommended Council enter into a new one-
year Funding Deed (agreement) with Tourism Noosa.
The new one-year agreement is recommended to:
• acknowledge the overall achievement and compliance TN has achieved against the Funding and
Performance Deed to date and its ongoing partnership with Council as our Local Tourism
Organisation;
• allow reasonable time to develop a clear Roadmap with TN to advance alternative funding
sources, ongoing focus on organisational efficiencies and revenue diversification;
• ensure TN operates as a streamlined and contemporary tourism organisation with the flexibility
to respond to global economic and tourism trends, changing travel patterns and contemporary
destination management approaches.
• allow time to transition sponsorship and management of tourism events back to Council to
provide with adequate time to provide clarity, assurance and management of events to both
event organisers and the community; and
• allow for the completion of the DMP and incorporation of its outcomes should this be completed
within this timeframe. Noting the new funding agreement is not contingent on the DMP however
it will acknowledge, as the current deed does, that when the DMP is adopted, any agreement,
requirements and associated funding with TN may be varied in response.
The report also recommends a reduction be made to the current TN funding from $2,520,000 to
$2,000,000 (exclusive of GST) comprising the removal of event sponsorship, marketing and
associated resources of approximately $250,000 with a further $270,000 efficiency dividend
reduction. Funding to be issued in two instalments with a guaranteed first payment milestone of
$1.2M + GST and second conditional payment of $800,000.
New KPIs, specific to completing a clear road map and improving revenue diversification, are
recommended to be included as part of the 12 month agreement.
RECOMMENDATION
That Council note the report by the Chief Executive Officer to the Special Meeting dated 8 May 2025,
and
A. Authorise the Chief Executive Officer to prepare and execute a 12 month Funding and
Performance Agreement with Tourism Noosa until 30 June 2026;
B. Approve the release of funds to the amount of $2.0M (exclusive of GST) to Tourism Noosa, for
the duration of this agreement (to 30 June 2026), conditional on:
1. A Milestone Payment One of the agreement in the amount of $1.2M (exclusive of GST), to
paid on or before 31 July 2025;
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2. A second graduated payment of $800,000 (exclusive of GST) to be made at 6 months,
subject to completion of the Roadmap and KPI achievements;
3. Noosa Council co-creating a comprehensive Roadmap with Tourism Noosa detailing
Council’s future expectations of Tourism Noosa’s role, structure, future focus and actions, and
any further funding arrangements.
C. Authorise the Chief Executive Officer to transition the sponsorship of tourism events and
associated funding (previously facilitated by Tourism Noosa) to Noosa Council during FY25/26.
D. Authorise the Chief Executive Officer to prepare the Funding and Performance Agreement to
reflect the requirements outlined in this report, including the addition of KPIs.
E. Work with Tourism Noosa to complete a comprehensive Roadmap considering agreed service
levels, organisational efficiencies, revenue diversification plans and the transitioning of sponsorship
of tourism events to Noosa Council.
F. Note the new Funding Agreement (FY25/26) will be established prior to the completion and
adoption of the Destination Management Plan (DMP), it is therefore not contingent upon the DMP.
However, should the DMP be adopted during the term of the Agreement, provisions will be in place
to allow for variations to the Agreement to ensure Tourism Noosa’s activities align with the DMP’s
principles, outcomes, and relevant actions.
REPORT
At the Ordinary Meeting dated 20 April 2023, Council authorised the Chief Executive Officer to
execute a new Funding Agreement and Performance Deed (new funding agreement) with Tourism
Noosa, refer Attachment 1 .
The new funding agreement committed Noosa Council (NC) to provide funding to Tourism Noosa
(TN) on a two year basis to 30 June 2025, with a further 2 year option thereafter.
The quantum and subsequent agreed funding of Tourism Noosa at this time was $2.52M (exclusive
of GST) per annum, conditioned on no additional increases for the life of the new agreement.
Improved Fiscal Accountability and Outputs
The new 2023 agreement set increased requirements for TN in terms of governance, reporting,
business efficiencies, increased revenue opportunities, focus on sustainability and collaboration.
The 2023 funding agreement also set out clear expectations of TN under the following obligations:
2023 Funding Agreement
• Industry Stakeholder Collaboration • Quarterly Reporting to Council
• Marketing • Workforce Planning
• Regional Dispersal through the Shire • Develop a 4 year Strategic Plan
• Business Events • Develop a 12 month Operational Plan, with
• Events Council sign off
• Visitor Information Centre enhancement • Commitment to valuing Tourism
Sustainability, Quality Visitor Experiences
• Sustainability
and high value/low volume tourism
• Sunshine Coast Airport collaboration
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• Product Development and Industry
Training
• TN’s Role with Local Stakeholders
• Implementation of DMP Actions
An review of the Funding Agreement outputs indicates that Tourism Noosa is compliant with majority
of elements outlined in the agreement with the exception of:
• delayed DMP actions which were outside of TN’s control as the DMP was not completed by
Council in the anticipated timeframe; and
• reducing dependency on Noosa Council funding through revenue diversification opportunities,
increases in sponsorship, membership, co-operative marketing or Visitor Information Centre
review and opportunities.
• Despite improved communication and collaboration between Tourism Noosa and Council on
events it is evident that there is some duplication and inefficiencies in how tourism events are
currently funded, supported and managed across Tourism Noosa and Council.
A Background to Tourism Noosa
Tourism Noosa was initiated in early 2000's as a not-for-profit, membership-based organisation with
the purpose of promoting Noosa Shire as a diverse and sustainable tourism destination. It was
incorporated as Tourism Noosa Ltd, a public company limited by guarantee. Supported by Noosa
Council, local tourism businesses and other stakeholders, Tourism Noosa quickly established itself
as a highly respected local tourism organisation, winning state and federal tourism awards in 2007
and again in 2023 for its successful marketing campaigns and brand management.
Together with Noosa’s tourism industry and Noosa Council, Tourism Noosa has consistently
delivered and maintained Noosa’s high brand equity both domestically and in international markets.
Arguably, Noosa’s brand equity has provided many non-tourism businesses the opportunity to
leverage the brand’s strong associations and created a desire amongst visitors to move to the region
permanently.
Tourism has consistently been in the top three most valuable sectors to Noosa for well over a decade
– in 2025 employing 4900 people. In FY23/24 visitors contributed approximately $1B to Noosa’s
economy (comprising $605M in local output (72%) and around 28% made up of other components
such as taxes and imports). This is around 25% of overall GRP.
Tourism Organisation arrangements in Queensland
Australia has the following hierarchy of Tourism Organisations.
•National Tourism Organisation
•State Tourism Organisations
•Regional Tourism Organisations - Example Visit Sunshine Coast
•Local Tourism Organisations - Example Tourism Noosa
Regional Tourism Organisations (RTOs): RTOs represent and service multiple LGAs, working at a
broader level to market and position their region as a key tourism destination. Their primary role is
destination marketing, ensuring visitors travel to and experience their region. They collaborate with
state and national tourism bodies—such as TEQ and Tourism Australia—through campaigns,
partnerships, and industry support. Beyond promotion, RTOs also focus on strategic tourism
development, including infrastructure investment and policy advocacy, helping to shape the long-
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term success of their region.
Local Tourism Organisations (LTOs) focus on enhancing the visitor experience within a specific
locality, typically aligned with a single Local Government Area (LGA), whereas Regional Tourism
Organisations (RTOs) work on attracting visitors to a broader region, representing multiple LGAs.
Local Tourism Organisations (LTOs): LTOs operate within one LGA, building close relationships
with their local industry. These strong connections enable them to focus on creating positive visitor
experiences, building industry skills, and providing valuable local insights. LTO's collaborate with
RTO. Additionally, LTOs play a vital role in encouraging visitors to explore their specific locality within
the broader region. They also manage Visitor Centres, ensuring visitors have access to information
and experiences during their stay. LTOs are not funded by the State Tourism and Events
Queensland (TEQ).
Requirement for a clear Roadmap
The feedback Council has received both recently and throughout the first stages of the Destination
Management Plan (DMP) process, has highlighted that parts of the community seek a renewed
approach to destination management, tourism marketing and visitor management, with a reduced
dependence on public funding.
The DMP process to date and other feedback has also highlighted the strong desire of our business
community and tourism industry to maintain Noosa’s strong brand reputation in a crowded tourism
marketplace. Council is focussed on ensuring a balanced and considered approach to both othese
issues.
Noosa Council acknowledges that the DMP has not yet been completed, due to it being placed on
hold last year to allow other strategic projects to be advanced and completed.
The DMP (scheduled for completion in late 2025) will require engagement with our community and
stakeholders and for it to truly have impact, will need to include a number of bold actions to address
the challenges our community indicated in the first round of consultation on the DMP Discussion
Paper. During the first round of engagement, the majority of respondents called for transformative
action around visitor and destination management.
The current Deed includes a requirement that when the DMP is complete, the Deed will be varied to
incorporate any requirements for TN arising from the DMP. It is proposed that this clause will
continue to be included in the new agreement.
Accordingly, as part of the new agreement it is recommended that Noosa Council partners Tourism
Noosa in the co-creation of a Roadmap that addresses the following:
• Noosa Council's expectations regarding the future role of its Tourism Noosa as the Local Tourism
Organisation (LTO), ensuring the LTO is efficient, contemporary, flexible and responsive
to community expectations, global trends, changing industry needs and contemporary
approaches to destination management;
• TN's strategy to deliver Council’s expectations, including considerations for integrating any
relevant principles, outcomes or actions from the DMP once it is complete;
• Corresponding funding adjustments and the potential funding quantum to meet Council’s future
expectations;
• Measures to ensure seamless communication and collaboration between Noosa Council and TN
throughout the transition process;
• A framework for monitoring and evaluating progress and ensuring that KPI’s are being met;
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• Stakeholder engagement to build consensus and cultivate support for the TN's role and
objectives.
Term of Agreement and Funding Commitment
It is proposed that Noosa Council issues a new Agreement for 12 months, to 30 June 2026 for the
amount of $2 million.
The new Agreement will indicate an overall allocation of $2 million (exclusive of GST) to be made in
two instalments for the duration of the agreement, with a further funding review scheduled after six
months.
The reduction in funding includes the corresponding reduction in funding due to the intent to
transition the tourism events portfolio from Tourism Noosa to Noosa Council. This includes direct
sponsorship of tourism events. These costs plus operational and resource costs associated with
events will transition back to Council, estimated to be approximately $250,000. The final exact
amount, as well as transition arrangements, are to be determined in the first 6 months of the
agreement.
It is also proposed that a further $270,000 overall efficiency dividend in the second instalment occur;
how and where these savings will be made by TN is to be determined during the development of the
roadmap to be completed within 6 months of the new agreement.
Payment of the Funding Agreement is graduated, with a first payment $1.2M (exclusive of GST).
In the second half of the financial year, a further payment less the efficiency dividend, will be made
subject to:
• Achievement of KPI’s including any cost savings/efficiencies made and identification of revenue
streams to reduce reliance on public funding,
• Completion of the roadmap to the satisfaction of Council.
This payment will be $800,000 (exclusive of GST) however maybe varied based on achievement of
KPI's.
A twelve month agreement will also enable the following outcomes to occur in a reasonable
timeframe for both parties:
• Completion of the Noosa Events Strategy, Policy Framework, Guidelines and assessment
criteria and, a successful transition of the sponsorship of tourism events to Noosa Council;
• Transition of the new process with Event Organisers;
• Progress and intended adoption of the Destination Management Plan – should this be complete
within this timeframe, any relevant principles, outcomes and actions of the DMP to Tourism
Noosa and associated adjustment to the agreement and role of Tourism Noosa will occur;
• Development and completion of the Roadmap outlined above.
Transition of Events
Noosa Council has undertaken to streamline all aspects of its events processes, guidelines and
sponsorships to be more consistent in applying criteria, to align with strategic direction (to be
established in new Events Strategy) to achieve economies of scale and avoid duplication of effort,
and to provide improved events management overall for both the event organisers and the
community.
This reflects, in part, a response to inconsistencies highlighted by the events industry regarding the
administration of events. It also seeks to address concerns from some community members about
mitigating the ongoing impacts of events on Noosa’s environment and quality of life.
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Ultimately, the outcome of the Noosa Council Events Strategy will be for all events (including those
currently supported by TN funding) to be supported, administered and managed by Noosa Council.
While additional actions may be identified in the DMP, the transition of events from TN to Council is
a necessary step to enable Noosa Council to streamline management, support and funding of
events. It is proposed that this transition will occur during the 12 month period and prior to June
2026.
Providing a reasonable timeframe is important for the change to be communicated and understood
by event organisers, to ensure existing contractual arrangements with TN and event organisers are
honoured, and for completion of the Events Strategy, Guidelines and assessment criteria processes.
The transition process will be initiated as a priority to ensure continuity of funding and service for
event organisers.
Key Performance Indicators
To ensure ongoing accountability, continuous improvement, strategic alignment and value for
money, it is recommended the following performance measures form part of the new Funding Deed.
Noting that a number of existing obligations and performance measures from the existing Deed will
form part of the new agreement. The below measures are additional.
1) By Dec 2025, TN will complete a Roadmap with Council and to be agreed by Council considering
strategic alignment, agreed service levels, operational adjustments and efficiencies, revenue
diversification plans and the transitioning of events to Noosa Council.
This process will consider organisational and operational efficiencies, to ensure TN's model of
operation, structure and strategic approach is contemporary, flexible and adaptable to be able to
respond to changing travel patterns, global trends in tourism and destination management.
2) TN to ensure:
a. New revenue streams identified, considering sponsorships, co-operatives and partnerships that
result in an increase in financial contribution to the organisation.
b. Membership model investigation complete. If member-based model is sustained, membership
retention and acquisition targets identified (eg - target – projection of at least 10% increase in
membership and associated revenue by end of June 2026)
c. Complete a review of options for Visitor Information Centre that identifies at least 10% increase in
revenue sources or efficiency gains.
Destination Management Plan
Recognising that for the success of a Destination Management Plan (DMP), Noosa’s lead Tourism
Organisation must be aligned to Council's, the community's and industry aspirations. The previous
2023 agreement was conditional on the embedding of DMP actions by Tourism Noosa, on adoption
of the DMP by Council. At this time, it was anticipated that the DMP would be adopted by Council in
late 2023/early 2024, providing sufficient time for both parties to renegotiate the new terms of the
agreement towards the end of the first two years of the agreement.
The Destination Management Plan was delayed beyond the anticipated timeframe, as it was
deferred by Council to prioritise the completion of other major projects. It is now planned for
completion and adoption by Council in late 2025.
The DMP is still subject to broad community engagement. Should the DMP be completed sooner,
any adjustments required to TN's role, function or priorities will be considered as part of the
Roadmap. The new agreement is not contingent on the completion of the DMP however will have
provision to be varied should the DMP be completed and adopted within this timeframe. Any future
agreements and future funding will remain conditional on Tourism Noosa alignment with the direction
and principles of the DMP and embedding relevant DMP actions.
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Link to Corporate Plan
Theme No. 3 - Prosperity
Focus areas include economic development, local business, innovation, arts and culture, waste and
a circular economy.
Section 3.1 Deliver and fund the Smart Biosphere Economic Strategy
Theme No. 4 - Future
This theme is focused on our future, strengthening our relationship with First Nations peoples and to
ensure our community is prepared and resilient to change. A focus on youth, climate resilience and
adaptation, sense of place and destination management.
Section 4.2 Deliver and implement the Destination Management Plan
Theme No. 5 - Excellence
This theme focuses on customer experience, financial sustainability, innovation and technology,
levels of service, governance, our employees and volunteers, funding streams and asset
management practices.
Section 5.7 Diversify Council’s Revenue Base or Create Alternative Funding Streams
Previous Council Consideration
Ordinary Meeting Minutes 20 April 2023, Item 5.2, page 9
That Council note the report by the Chief Executive Officer to the Services and Organisation
Committee Meeting dated 11 April 2023 regarding the Tourism Noosa
Funding and Performance Deed and
A. Authorise the Chief Executive Officer to execute the Funding and Performance Deed provided at
Attachment 1 to the Report;
B. Authorise the Chief Executive Officer to make changes to the Funding and Performance Deed
prior to executing the Deed as required; including
i. TN will ensure that its Strategic Plan, Marketing Plan and Events Strategy are consistent with key
aspirations and positions of Council articulated in the Corporate Plan 2023 – 2028, relevant Council
Strategies and Plans and the DMP, in the event the DMP is adopted by Council within the term of
this agreement.
C. Confirm the release of funds as per the report for the 2024 and 2025 Financial Years.
Finance
In 2021, the Tourism and Economic Development levy was removed and a higher rate in the dollar
was applied to all commercial properties across the shire to replace the Tourism and Economic
Development Levy, which has been used to fund Tourism Noosa and Council’s economic
development activities. Since 2018, Noosa Council has consistently provided the same level of
funding to Tourism Noosa with no CPI increase during this time.
It is recommended that in accordance the proposed new Agreement, the funding allocation for the
12 month period of $2.0M (exclusive of GST) be made in Council's 25/26 budget.
A first guaranteed instalment of $1.2M (exclusive of GST) is to be made, with a second instalment
of $800K to be made at the 6 month mark, conditional upon achievement of the items outlined in this
report.
Risk & Opportunities
The recommendation of a new 12 month agreement and funding of $2.M+GST to Tourism Noosa,
may be perceived by some in the community to be insufficient in response to issues such as the
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SPECIAL MEETING 8 MAY 2025
reliance on public funding and ongoing marketing of Noosa in the face of growing impacts from
tourism. While the measures outlined in this report represent an initial step, they seek to provide a
balanced, equitable and reasonable framework for managing complex and evolving issues around
destination management. This approach ensures adequate time for effective collaboration, the
development of a clear roadmap without jeopardising Noosa’s brand reputation and the local tourism
economy, which many residents depend on for their livelihoods and essential services.
Tourism Noosa are a mature local tourism organisation with strong local, national and international
connections and robust channels to market, developed over many years. They are highly regarded
amongst their networks and have been very successful in upholding Noosa’s brand as an iconic
destination. It will be important for Council to work with TN over the coming 6 months to ensure a
clear roadmap is developed and agreed addressing the range of matters outlined in this report.
Human Rights
Human Rights Compatibility Statement
In developing this Report, the subject matter has been considered in accordance with the
requirements of the Queensland Human Rights Act 2019. It is considered that the subject matter
does not conflict with any human rights and supports a human rights approach to decision making
by Council. Council representatives will endeavour to act and make decisions under this report in a
manner that is compatible with human rights. This report should be read in conjunction with
Council’s Human Rights Policy.
Consultation
External Consultation - Community & Stakeholder
Tourism Noosa
Internal Consultation
Departments consulted:
Office of the CEO, Mayor & Community Services Corporate Services
Councillors
x Mayor & Councillors x Director x Director
x Chief Executive Officer Community Development x Financial Services
x Executive Officers Sport & Active Lifestyles Fleet
x Community Engagement Arts & Culture Revenue Services
People & Culture Community Connection ICT
x Governance Customer Experience Procurement
Commercial Property
Strategy & Environment Development & Regulation Infrastructure Services
x Director x Director x Director
Strategy & Sustainability Development Assessment Infrastructure Planning, Design
and Delivery
x Economic Development & Local Laws Civil and Asset operations
Destination Management
Environmental Services Environmental Health Waste
Innovation & Digital Hub Building & Plumbing Building & Facilities
Property / Permits Disaster Management
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ATTACHMENT 1
Document Set ID: 22408732
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Version: 2, Version Date: 08/05/2023
ATTACHMENT 1
HWL
EBSWORTH
Tourism Noosa Funding and Performance Deed
Parties Noosa Shire Council ABN 97 969 214 121
of 9 Pelican Street, Tewantin, Queensland
(Council)
Tourism Noosa Ltd ABN 45 097 924 199
of 2 Parkyn Court, Tewantin, Queensland
(TN) .
Recitals A. Council intends to provide certain funding to TN.
B. This Deed sets out details of the intended funding and the
terms and conditions upon which the funding will be provided.
This deed witnesses that in consideration of, among other things, the mutual promises
contained in this Deed the parties agree as follows: ,
1. Definitions and interpretation clauses
1.1 Definitions
The following definitions apply in this Deed:
ee means the priorities, obligations and performance measures set
Agreed Priorities out at item 2 of Schedule 1 of this Deed.
means any claim, demand, complaint, causes of action, cross-
. claim (and counterclaim), action, suits or proceeding, whether
Claim : .
present or contingent, known or unknown and which could be
brought now or in the future including interest and costs.
Tourism Noosa Funding Deed Page 1
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Document Set ID: 22408732
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HWL
EBSWORTH
. . means any information, which is not in the public domain, which a
‘
. Party makes available to the other Party (or that Party's officers,
Information
employees or agents).
The Contingency Fund is a cash account equivalent of
$250,000.00 to be maintained by TN during the term of this
. Agreement and is to be administered in accordance with the
Continaeney Fund further terms of this agreement. The purpose of this fund is to
geney provide for unforeseen expenditure on TN activities that fall
outside of TN’s 4 Year Strategy.
means this deed (the Tourism Noosa Funding Deed).
: means the date on which the last of the parties provides its
Eieethis Dats executed counterpart Deed to the other party.
means the funding specified at item 1 of Schedule 1.
Further Term means 1 July 2025 to 30 June 2027 inclusive.
Initial Term means 1 July 2023 to 30 June 2025 inclusive.
means all copyright, trade mark, design, patents or any other
Intellectual proprietary rights, or rights to registration of such rights existing in
Property Australia or elsewhere or as protected by legislation, whether
created before, on or after the Effective Date.
means: ,
ene (a) the Initial Term; and
(b) if subsequently agreed between the Parties, the Further
Term.
1:2 Interpretation
In this Deed:
(a) headings are for convenience only and do not affect
interpretation;
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: -HWL
EBSWORTH
(b) a reference to any legislation, ordinance, code or other
law includes all legislation and other instruments under
. it and any consolidations, amendments, modifications,
re-enactments or substitutions of it;
(c) words denoting the singular include the plural and vice
versa;
(d) words denoting individuals include corporations,
associations, trusts, authorities, instrumentalities,
partnerships and vice versa;
(e) words denoting any gender include every gender;
(f) where a word or phrase is defined, its other
grammatical forms have a corresponding meaning;
(g) a month means a calendar month;
(h) if the date for the performance of any act or thing falls
on a Saturday, Sunday or public holiday in Brisbane,
then the date for performance will be the next Business
Day following that date;
(i) a reference to $ or dollar is to Australian currency;
(j) reference to party, part, clause, annexure or schedule is
a reference to party, part, clause, annexure or schedule
to this Deed as modified or varied from time to time;
(k) references to any party to this Deed or any other
document, deed or agreement shall include its
executors, administrators, substitutes, nominees,
agents, successors and permitted assigns;
(l) the obligations of all parties to this deed shall be joint
and several in nature (as and between all parties to this
Deed);
(m) a reference to writing includes a facsimile or e-mail
transmission and any means of reproducing words in a
tangible and permanently visible form;
. (n) if any term of this Deed is legally unenforceable or
made inapplicable, it will be severed or read down but
so as to maintain, as far as possible, all other terms of
this Deed. This shall apply unless doing so would
change the underlying principal commercial purpose of
this Deed; and
(0) no rule of construction will apply to a provision of this .
Deed to the disadvantage of a party merely because
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that party put forward the provision or would otherwise
benefit from it.
13 This Deed is effective on the Effective Date.
2. Funding
2.1 Council will provide the Funding to TN in the amount and in instalments as specified in
Schedule 1 of this Deed.
22 In consideration of the provision of the Funding, TN will perform the obligations
specified in this Deed.
2.3 TN must use the Funding for the Agreed Priorities and must not use the Funding for any
other purpose, unless otherwise approved in writing by Council.
2.4 Subject to the terms of this Deed:
(a) the Funding is for the Initial Term; and
(b) the Funding must be spent by TN within the Initial Term
or such other period as approved in writing by Council. .
20 Any portion of the Funding uncommitted by TN in accordance with clause 2.4(b) must
be repaid to Council within 60 days of the expiry of the Initial Term.
2.6 The Funding as specified in Schedule 1 of this Deed is the total amount of funding
which will be provided by Council to TN per annum during the Initial Term. Council will
not provide any additional amounts to TN for the Initial Term, subject to the following
exceptions:
(a) additional funding may be provided by Council if
Council, in its sole and absolute discretion, is satisfied
that there is an efficiency dividend as an initial Council
initiative whereby identified overhead cost transfers are
removed and that through internal efficiencies TN has
justified additional funding; or
(b) additional funding may be provided by Council if
Council, in its sole and absolute discretion, is satisfied
that there is a specific project or event for which TN
requires additional funding and which is consistent with
the Agreed Priorities and is satisfied that TN has
achieved operational savings equivalent to the
additional funding sought through demonstrated
efficiencies.
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3. Further Term
3.1 Subject to the parties being in compliance with their obligations under this Deed, the
parties will commence discussions from 1 July 2024 regarding the potential Further
Term, including further funding for the Further Term and the terms on which that funding
will be provided, and will conclude those discussions by 31 December 2024.
3.2 The parties may, but are not obliged to, agree to the Further Term.
4. __TN's obligations .
4.4 Governance
(a) By 30 September 2023, TN will develop a 4 year
strategic plan which incorporates the priorities,
obligations and performance measures set out at
Schedule 1 of this Deed.
(b) Within 10 business days of the end of each quarter, or
upon request for Council, TN will provide Council with
financial and other reports in relation to the expenditure
of the Funding and the financial and other benefits
attributable to the Funding.
(c) TN will review and make appropriate changes to its
strategy and expenditure upon reasonable request by
Council.
(d) TN will conduct itself in accordance with best practice
standards of internal governance.
: (e) Council's appointed Observer will be invited to and
included in all TN Board meetings.
(f) TN will perform annual performance reviews of its key
staff and directors.
(g) TN will cooperate with Council and take appropriate
action to address any corporate governance concerns
raised by Council:
(i) Firstly, by liaison between TN and the Council appointed Observer; and
(ii) Secondly, if requested by Council, by liaison between TN and Council's
CEO and/or Mayor.
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4.2 Strategic and operational plans
(a) By 31 December 2023, TN will implement a 4 year
strategic plan which incorporates the priorities,
obligations and performance measures set out at
Schedule 1 of this Deed.
(b) TN will deliver the strategic plan referred to in clause
4,.2(a) above in accordance with annual operational
plans. The specific format and content of the
operational plan is be agreed by Council and TN.
(c) TN will implement an annual operational plan (as
referred to in clause 4.2(b) above) on or before 31
December 2023, and will implement further annual
operational plans annually thereafter for the duration of
the Term.
(d) TN will consult with Council in developing the strategic
plan and operational plans referred to in clauses 4.2(a)
and 4.2(b) above and TN must obtain Council's timely
approval prior to implementing those plans, with such
approval not to be unreasonably withheld.
4.3 Reports |
(a) TN must at all times maintain and must produce to
Council upon request and within 10 business days of
Council's request, reports which specifically identify
expenditure of the Funding by TN.
(b) During the Term TN will report on expenditure of the
Funding by TN, with reference to the Agreed Priorities,
activities being undertaken and return on investment:
(i) quarterly to Council - within 10 business days of the end of each
quarter; and
(ii) otherwise on request by Council in accordance with clause 4.3 (a).
(c) TN must keep adequate accounts, documents and
records in sufficient detail to enable and verify its
compliance with this Deed.
4.4 Recognition of the Council
(a) TN will, in its corporate publications, marketing and
other initiatives acknowledge Council as the primary
sponsor of TN.
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(b) TN will comply with any Council policies and protocols
in relation to media, marketing, communications,
community engagement and events where Council is
directly involved.
(c) TN will invite the Mayor, Deputy Mayor and Councillors
to events. If the Mayor is unable to attend, the Deputy
Mayor will be the designated primary representative or
if the Mayor and Deputy Mayor are unable to attend the
Council appointed Observer will be the designated
primary representative, and the sponsorship of Council |
and the presence of the Mayor, Deputy Mayor,
Councillors or the Council appointed Observer (as
applicable) will be acknowledged at all events.
(d) TN will provide the Mayor, Deputy Mayor or the Council
appointed Observer access to Regional Tourism
Organisation, State Tourism Organisation, and National
Tourism Organisation events as well as trade and
industry events, inclusive of Queensland Tourism
Industry Council at Council's cost.
4.5 Other obligations
4:6 TN will immediately notify Council upon becoming aware of a breach or suspected
breach by TN of any of its obligations under this Deed and provide to Council such
details of the breach or suspected breach as Council reasonably requests.
4.7 TN must not, by any act or omission, conduct itself in a manner which adversely affects
or which is reasonably likely to adversely affect Council or the reputation of Council.
4.8 TN may not, without prior written consent of Council, assign any of its interest in or
obligations under this Deed.
om Indemnity
5.1 Council shall not be liable to TN or to any other person for any loss, damage, or injury
sustained by any person or to any property, howsoever caused, arising out of or in
connection with this Deed except to the extent of any such loss, damage or injury
caused by a negligent, wilful act or default by Council.
5.2 TN indemnifies Council in relation to any costs, charges, damages, expenses,
proceedings, claims, and demands of any nature whatsoever, including legal costs on
the indemnity basis, suffered or incurred by Council in connection with TN’s non
fulfilment of its obligations under this Deed.
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6. Intellectual Property
6.1 The Parties acknowledge that they each respectively have rights to certain Intellectual
Property and nothing permits the use, reproduction, publication, adaptation or
communication of Intellectual Property of the other Party unless expressly authorised by
that Party.
- Dispute resolution
7.1 The Parties agree to comply with this clause 7 in relation to any matter in dispute in
relation to the non-fulfilment of a party’s obligations under this Deed (Dispute).
7.2 A Party raising a Dispute will give the other Party a notice of dispute setting out:
(a) The details of the Dispute; and
(b) The outcome sought by the Party in relation to the
Dispute.
7.3 Within 10 Business Days of service of a Notice of Dispute or such longer period after
service of a Notice of Dispute as the Parties may agree in writing, representatives of the
Parties will meet and undertake genuine and good faith negotiations with a view to
resolving the Dispute.
7.4 If the Dispute remains unresolved 10 Business Days after the meeting referred to in
clause 7.3 above, the Parties agree to genuinely participate in a mediation in an attempt
to resolve the Dispute.
£5 The costs of mediation will be shared equally between the parties.
7.6 The Dispute Resolution Process:
(a) continues for any further period agreed between the
parties, including to allow the parties to engage in
further negotiations or engage in any other alternative
dispute resolution process; or
(b) ends, if the parties agree on terms for a resolution of
the Dispute;
(c) ends on the date which is 10 Business Days after the
mediation under clause 7.4 above.
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8. Termination
8.1 To the exclusion of clause 8.2, either party may terminate this Deed within 14 days of
the date the Dispute Resolution Process ends in accordance with clause 7.6 (c).
8.2 Either party may terminate this agreement immediately if the other Party is adjudicated
as insolvent, is placed into liquidation, enters into a scheme of arrangement for the
benefit of its creditors, has a receiver appointed or fails to continue, its business or
charitable activities (as the case may be).
8.3 If this Deed is terminated by Council prior to the expiration of the Term:
(a) TN must pay to Council, any portion of the Funding
uncommitted by TN within 60 days of such termination;
(b) Provide to Council a non exclusive, royalty free licence
to use TN’s Intellectual Property.
9. Confidentiality
| 9.1 A Party must not, without the prior written consent of the other, disclose Confidential
Information to any other person or entity, except where the disclosure is required for the
proper performance of obligations under this Deed or otherwise as required or permitted
by law.
9.2 On expiration of the Term or earlier termination of this Deed, a party must, at the
request of the other party, immediately return the Confidential Information to the first
party or destroy the Confidential Information (as the first party directs) and certify to the
first party in writing that it has complied with this clause.
10. General Provisions
10.1. This Deed does not create any partnership, contract of employment or employment
relationship, joint venture or relationship of principal and agent between the Parties, and
neither Party has the authority to bind the other Party, pledge the credit of any Party or
bind the Party to any obligation whatsoever, without specific consent in writing of the
other Party.
10.2 Aparty giving notice under this Deed must do so in writing to the person and at the
address or email address specified in item 3 of Schedule 1 of this Deed.
10.3 Variation
(a) Any variation, modification or waiver of any provision in
this document, or consent to any departure by a Party
from a provision:
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(i) will be of no force nor effect unless it is consented to in writing by the
Parties to this document or, in the case of a waiver, by the Party giving.
it; and
(ii) will be effective only to the extent to, or for, which it is made or given.
(b) Any oral variation, modification or waiver of any
provision in this document, or consent to any departure
by a Party from a provision, shall be of no force or effect
until consented to in writing by the Parties to this
document.
10.4 Warranties
(a) Each Party to this document warrants to the other Party
that:
(i) there is no impediment to them entering into this document;
(ii) they have relied upon their own enquiries and have not entered into this
document in reliance on, or as a result of, any representation, promise,
statement, conduct or inducement by, or on behalf of, any other Party
except as set out in this document;
(iii) they have taken, or have had the opportunity to take, independent legal
advice as to the nature, effect and extent of this document.
(b) Each person signing this document as an authorised
officer or agent or otherwise on behalf of any Party, by
doing so, warrants to the other Party that, as at the date
of signing, the person has full authority to execute this
document on behalf of that Party.
(c) Each Party is aware that the other Party has relied upon
the above warranties in entering into this document.
10.5 Severance
(a) The covenants, undertakings and conditions contained
in this document are severable and shall be so
construed as not to infringe any laws that may affect
. this document.
. (b) If such covenant, undertaking or condition on its true
interpretation is found to infringe any such laws, the
covenant, undertaking or condition shall be read down
to the extent as may be necessary to ensure that it
does not infringe any such law.
(c) In the event that the infringing covenant, undertaking or
condition cannot be read down, it shall be deemed void
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and severable and shall be deemed deleted from this
document to the same extent and effect as if it was
never incorporated into this document.
(d) If any covenant, undertaking or condition is, or
becomes, invalid for any reason, such invalidity shall
not affect the validity or operation of any other
covenant, undertaking or condition of this document
(except to the extent necessary to give effect to such
invalidity).
10.6 Acts to perform agreement
Each Party will promptly perform all acts, execute and deliver all documents, and do
everything reasonably required by the other Party to carry out and give effect to the intent
and purpose of this document.
10.7 Time
Time is of the essence in respect of the obligations contained in this Deed.
10.8 Counterparts
(a) This document may be signed in any number of
counterparts with the same effect as if the signatures to
each counterpart were on the same instrument.
(b) The Parties may exchange counterparts by facsimile or
by attaching a scanned copy of the counterpart to an e-
mail transmission as an Adobe PDF® document.
10.9 Governing Law
(a) The rights, liabilities and obligations of the parties under
this document, and the interpretation and enforcement
of this document, are governed by the laws of the State
of Queensland.
(b) The Parties agree to submit to the non-exclusive
jurisdiction of the Courts of Queensland to deal with all
matters arising out of or related to this document and its
enforcement.
10.10 Entire Agreement
(a) This Deed embodies the entire understanding and
agreement between the Parties in relation to the
Funding as at the Effective Date.
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(b) All previous negotiations, understandings,
representations, warranties, memoranda or
commitments in relation to, or in any way affecting, the
subject matter of this document are merged in and
superseded by this document and are of no force or
effect.
11. Contingency Fund .
11.1. Maintenance of Contingency Fund
(a) TN will maintain at all times a Contingency Fund ata
balance that is no less than $250,000.00 throughout the
__ term of this Agreement, subject to clause 11.2 (b).
(b) Amounts may be withdrawn from the Contingency Fund
on the following conditions:
(i) TN must request Council’s approval for any withdrawal of any amount from
the Contingency Fund, and provide reasons to Council for the request, as well
as a proposal for the reimbursement of any such funds back into the
Contingency Fund within a proposed period;
(ii) Council must provide TN with its approval or otherwise for any such request
within 30 days of receiving TN’s request for a withdrawal.
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Schedule 1
1. Funding
$2,520,000.00 (excluding GST)
Stages and/or The Amount will be paid in instalments, every 6 months during the
instalments Term as follows:
° $1,260,000 excluding GST on or before 31 July 2023 and
2024; and
° $1,260,000 excluding GST on or before 31 January 2024 and
2025.
2. TN's priorities, obligations and performance measures
Obligations and performance measures
(a) TN acknowledges that Council is presently developing a
DMP which will inform TN's strategy in relation to the
management of the visitor economy and tourism within the
Noosa region.
a. ene Ble (b) TNwwill implement aspects of the DMP, with those aspects
(DMP) to be identified by Council from time to time after
collaborative consultation between Council and TN.
(c) TN will, upon request from Council, agree to a variation of
this Deed to incorporate agreed obligations arising in
relation to the DMP.
(a) TN acknowledges that the Funding provides significant
support for payment of TN staff wages and benefits.
. (b) TN will provide to Council, annually and incorporated in the ,
2. Workforce Planning operational plans to be provided under clause 4.2 of this
Deed, a workforce plan detailing organisational structure,
and overall wage expenditure and anticipated future
requirements for additional staff.
3 Finance efficiencies (a) By 31 December 2023, TN will undertake and provide to
, and viability. marketin Council an efficiency and effectiveness review. Scope and
comes replenishment structure to be determined by TN.
organisational revisw (b) TN will ensure that it is and remains solvent at all times.
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Obligations and performance measures
(a) TN will conduct an organisational review and provide that
_ review to Council, and in conducting that review will:
(i) identify and explore revenue diversification
activities;
4. Additional revenue (ii) consider a tiered membership program;
streams
(iii) review options for generating greater revenue from
the Visitor Information Centre which do not compete
with Members
(iv) identify and commit to the pursuit of grant funding
opportunities.
(a) TN will engage with and demonstrate linkages with industry
bodies such as Visit Sunshine Coast and Tourism & Events
a ae Queensland through various marketing and industry
development opportunities, and will report to Council
regarding its stakeholder collaboration on a quarterly basis.
(a) TN will develop an annual marketing plan for destination
marketing activities to attract high value travellers from
intrastate, interstate and international markets. The plan will
detail:
. (i) marketing activations
/ (ii) TN member co-operative opportunities
6. Marketing
(iii) market segments
(iv) expenditure and anticipated return on investment
(v) reporting on focus areas and activities undertaken
in relation to the Hinterland and the Beach / Coastal
areas.
(a) TN will continue to implement a regional dispersal strategy
fe Regional Dispersal for high value travellers and will report to Council upon
request in relation to activities undertaken.
(a) TN will develop and implements a MICE (Meetings
8. Business Events Incentives Conventions Events) marketing program or
equivalent program which includes Council facilities,
demonsirating marketing to high value, low volume
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Obligations and performance measures
corporate visitors with a focus on non-peak days of the
week and/or non-peak seasons.
(a) TN and Council will take reasonable steps to avoid any
duplication of funding or expenditure in relation to Tourism
4 1 1 2 3 0 1136 740 1027 41 -1
5 1 1 2 3 1 1136 742 137 31 95 Events”
5 1 1 2 3 2 1288 741 262 40 96 (management,
5 1 1 2 3 3 1567 743 225 35 96 assessment,
5 1 1 2 3 4 1810 742 155 38 96 advisory
5 1 1 2 3 5 1978 740 65 40 96 etc)
5 1 1 2 3 6 2057 742 106 31 96 within
4 1 1 2 4 0 1136 790 126 31 -1
5 1 1 2 4 1 1136 790 126 31 96 Noosa.
3 1 1 3 0 0 990 887 1211 87 -1
4 1 1 3 1 0 990 887 1211 41 -1
5 1 1 3 1 1 990 888 46 40 92 (b)
5 1 1 3 1 2 1136 888 46 39 96 By
5 1 1 3 1 3 1196 889 37 30 96 31
5 1 1 3 1 4 1255 888 187 31 95 December
5 1 1 3 1 5 1455 888 91 31 95 2023
5 1 1 3 1 6 1559 888 52 30 96 TN
5 1 1 3 1 7 1626 888 54 30 96 will
5 1 1 3 1 8 1696 888 142 38 96 develop
5 1 1 3 1 9 1853 896 44 22 96 an
5 1 1 3 1 10 1911 887 125 39 96 agreed
5 1 1 3 1 11 2052 889 149 38 96 strategy
4 1 1 3 2 0 1133 935 979 39 -1
5 1 1 3 2 1 1133 936 73 31 96 with
5 1 1 3 2 2 1222 935 132 31 95 Council
5 1 1 3 2 3 1379 935 49 32 96 for
5 1 1 3 2 4 1440 935 53 31 96 TN
5 1 1 3 2 5 1508 937 33 29 95 to
5 1 1 3 2 6 1557 935 187 39 95 implement
5 1 1 3 2 7 1755 935 49 31 96 for
5 1 1 3 2 8 1818 937 101 29 96 event
5 1 1 3 2 9 1933 935 179 37 96 attraction,
3 1 1 4 0 0 361 980 1463 65 -1
4 1 1 4 1 0 361 980 1463 65 -1
5 1 1 4 1 1 361 980 29 65 89 9.
5 1 1 4 1 2 521 980 122 65 96 Events
5 1 1 4 1 3 1136 986 167 34 96 retention,
5 1 1 4 1 4 1320 984 64 31 97 and
5 1 1 4 1 5 1399 984 144 39 96 delivery
5 1 1 4 1 6 1556 983 35 32 96 of
5 1 1 4 1 7 1601 983 56 32 96 the
5 1 1 4 1 8 1671 985 153 37 96 strategy.
3 1 1 5 0 0 990 1078 1255 188 -1
4 1 1 5 1 0 990 1078 1208 49 -1
5 1 1 5 1 1 990 1078 44 49 93 (c)
5 1 1 5 1 2 1134 1083 53 31 95 TN
5 1 1 5 1 3 1202 1083 65 36 96 will,
5 1 1 5 1 4 1284 1091 87 31 94 upon
5 1 1 5 1 5 1386 1084 138 38 96 request
5 1 1 5 1 6 1535 1082 81 31 96 from
5 1 1 5 1 7 1633 1082 142 37 96 Council,
5 1 1 5 1 8 1792 1090 105 31 96 agree
5 1 1 5 1 9 1911 1084 33 29 96 to
5 1 1 5 1 10 1958 1090 20 23 95 a
5 1 1 5 1 11 1992 1082 156 32 96 variation
5 1 1 5 1 12 2163 1083 35 31 96 of
4 1 1 5 2 0 1134 1130 1111 40 -1
5 1 1 5 2 1 1134 1131 63 31 96 this
5 1 1 5 2 2 1213 1130 94 32 96 Deed
5 1 1 5 2 3 1322 1132 32 30 95 to
5 1 1 5 2 4 1368 1131 207 39 95 incorporate
5 1 1 5 2 5 1590 1131 149 39 96 mutually
5 1 1 5 2 6 1753 1130 126 40 96 agreed
5 1 1 5 2 7 1895 1130 175 32 96 additional
5 1 1 5 2 8 2087 1132 101 30 96 terms
5 1 1 5 2 9 2203 1140 42 23 96 as
4 1 1 5 3 0 1134 1179 977 39 -1
5 1 1 5 3 1 1134 1181 33 30 96 to
5 1 1 5 3 2 1181 1187 44 24 96 an
5 1 1 5 3 3 1240 1181 99 29 96 event
5 1 1 5 3 4 1350 1179 135 39 96 funding
5 1 1 5 3 5 1498 1179 195 31 96 framework
5 1 1 5 3 6 1705 1179 65 31 96 and
5 1 1 5 3 7 1785 1179 210 39 96 appropriate
5 1 1 5 3 8 2009 1181 102 29 95 event
4 1 1 5 4 0 1134 1227 390 39 -1
5 1 1 5 4 1 1134 1227 135 39 95 funding
5 1 1 5 4 2 1285 1227 239 31 95 mechanisms.
3 1 1 6 0 0 308 1324 1936 87 -1
4 1 1 6 1 0 616 1324 1628 40 -1
5 1 1 6 1 1 616 1351 2 2 0 ;
5 1 1 6 1 2 990 1324 46 40 91 (d)
5 1 1 6 1 3 1134 1325 53 30 96 TN
5 1 1 6 1 4 1203 1324 259 39 95 acknowledges
5 1 1 6 1 5 1478 1325 38 30 96 its
5 1 1 6 1 6 1532 1324 62 39 96 key
5 1 1 6 1 7 1607 1324 66 31 96 role
5 1 1 6 1 8 1689 1325 26 30 96 in
5 1 1 6 1 9 1730 1325 170 38 96 attracting
5 1 1 6 1 10 1916 1324 74 39 96 high
5 1 1 6 1 11 2004 1324 99 31 96 value
5 1 1 6 1 12 2117 1326 127 30 96 visitors
4 1 1 6 2 0 1135 1373 238 38 -1
5 1 1 6 2 1 1135 1374 32 29 95 to
5 1 1 6 2 2 1181 1373 57 30 95 the
5 1 1 6 2 3 1253 1373 120 38 96 region.
3 1 1 7 0 0 990 1518 1132 49 -1
4 1 1 7 1 0 990 1518 1132 49 -1
5 1 1 7 1 1 990 1518 47 49 96 (a)
5 1 1 7 1 2 1135 1522 53 32 95 TN
5 1 1 7 1 3 1202 1522 55 32 96 will
5 1 1 7 1 4 1273 1522 155 32 96 enhance
5 1 1 7 1 5 1444 1523 37 31 96 its
5 1 1 7 1 6 1495 1521 68 32 96 VIC
5 1 1 7 1 7 1578 1522 154 32 96 activities
5 1 1 7 1 8 1746 1524 33 29 96 to
5 1 1 7 1 9 1794 1522 155 31 96 increase
5 1 1 7 1 10 1964 1530 158 24 95 revenue.
3 1 1 8 0 0 373 1617 1818 187 -1
4 1 1 8 1 0 373 1617 1730 47 -1
5 1 1 8 1 1 373 1617 40 47 96 10.
5 1 1 8 1 2 518 1620 116 31 96 Visitor
5 1 1 8 1 3 649 1620 201 31 96 Information
5 1 1 8 1 4 990 1617 47 47 93 (b)
5 1 1 8 1 5 1135 1621 53 31 96 TN
5 1 1 8 1 6 1202 1621 55 31 96 will
5 1 1 8 1 7 1273 1621 131 38 96 explore
5 1 1 8 1 8 1421 1620 153 40 96 potential
5 1 1 8 1 9 1591 1620 222 40 96 partnerships
5 1 1 8 1 10 1827 1620 73 32 96 with
5 1 1 8 1 11 1918 1620 185 32 95 Hinterland
4 1 1 8 2 0 520 1668 1671 40 -1
5 1 1 8 2 1 520 1668 141 32 96 Centres
5 1 1 8 2 2 676 1668 94 40 96 (VIC)
5 1 1 8 2 3 1138 1669 204 31 96 businesses
5 1 1 8 2 4 1357 1670 26 30 95 in
5 1 1 8 2 5 1399 1669 134 31 96 relation
5 1 1 8 2 6 1548 1671 32 29 96 to
5 1 1 8 2 7 1594 1669 56 31 96 the
5 1 1 8 2 8 1665 1669 277 39 96 implementation
5 1 1 8 2 9 1958 1669 34 31 96 of
5 1 1 8 2 10 2006 1669 185 31 96 Hinterland
4 1 1 8 3 0 1136 1717 1049 39 -1
5 1 1 8 3 1 1136 1717 88 31 86 VICs
5 1 1 8 3 2 1239 1717 65 31 96 and
5 1 1 8 3 3 1317 1717 55 31 96 will
5 1 1 8 3 4 1388 1719 107 37 96 report
5 1 1 8 3 5 1508 1719 33 29 96 to
5 1 1 8 3 6 1556 1717 133 31 96 Council
5 1 1 8 3 7 1705 1725 88 30 96 upon
5 1 1 8 3 8 1808 1718 138 37 96 request
5 1 1 8 3 9 1961 1717 28 30 95 in
5 1 1 8 3 10 2004 1717 133 31 95 relation
5 1 1 8 3 11 2152 1719 33 29 96 to
4 1 1 8 4 0 1136 1765 684 39 -1
5 1 1 8 4 1 1136 1765 56 31 96 the
5 1 1 8 4 2 1206 1767 97 36 96 steps
5 1 1 8 4 3 1316 1765 98 31 95 taken
5 1 1 8 4 4 1431 1765 41 39 95 by
5 1 1 8 4 5 1484 1765 53 30 95 TN
5 1 1 8 4 6 1554 1765 64 31 95 and
5 1 1 8 4 7 1634 1766 186 30 96 outcomes.
3 1 1 9 0 0 991 1913 1216 137 -1
4 1 1 9 1 0 991 1913 1216 41 -1
5 1 1 9 1 1 991 1914 47 40 96 (a)
5 1 1 9 1 2 1135 1914 53 31 96 TN
5 1 1 9 1 3 1203 1914 55 31 96 will
5 1 1 9 1 4 1273 1914 142 39 96 develop
5 1 1 9 1 5 1430 1922 20 23 95 a
5 1 1 9 1 6 1465 1914 142 31 96 detailed
5 1 1 9 1 7 1622 1913 236 40 96 sustainability
5 1 1 9 1 8 1873 1922 150 31 96 program
5 1 1 9 1 9 2037 1915 34 29 96 to
5 1 1 9 1 10 2087 1914 120 39 96 uphold
4 1 1 9 2 0 1137 1962 987 39 -1
5 1 1 9 2 1 1137 1963 65 31 91 and
5 1 1 9 2 2 1219 1962 155 32 91 enshrine
5 1 1 9 2 3 1388 1962 132 31 96 “Noosa
5 1 1 9 2 4 1534 1962 133 31 87 values”
5 1 1 9 2 5 1682 1962 62 31 95 into
5 1 1 9 2 6 1757 1962 56 31 95 the
5 1 1 9 2 7 1829 1962 171 39 96 promoted
5 1 1 9 2 8 2015 1962 109 31 96 visitor
4 1 1 9 3 0 1137 2011 211 39 -1
5 1 1 9 3 1 1137 2011 211 39 95 experience.
3 1 1 10 0 0 992 2109 1215 39 -1
4 1 1 10 1 0 992 2109 1215 39 -1
5 1 1 10 1 1 992 2109 46 39 93 (b)
5 1 1 10 1 2 1136 2109 53 31 95 TN
5 1 1 10 1 3 1205 2109 65 31 95 and
5 1 1 10 1 4 1286 2109 133 31 95 Council
5 1 1 10 1 5 1434 2109 55 31 96 will
5 1 1 10 1 6 1505 2117 124 23 96 ensure
5 1 1 10 1 7 1643 2109 67 31 96 that
5 1 1 10 1 8 1723 2109 56 31 96 the
5 1 1 10 1 9 1793 2109 237 38 95 sustainability
5 1 1 10 1 10 2045 2117 162 31 96 program:
3 1 1 11 0 0 43 2209 2354 1278 -1
4 1 1 11 1 0 374 2209 1866 57 -1
5 1 1 11 1 1 374 2209 50 49 74 41.
5 1 1 11 1 2 501 2209 258 57 96 Sustainability
5 1 1 11 1 3 1121 2209 50 49 96 (i)
5 1 1 11 1 4 1286 2213 85 31 96 does
5 1 1 11 1 5 1387 2215 56 29 96 not
5 1 1 11 1 6 1456 2213 164 39 96 duplicate
5 1 1 11 1 7 1635 2213 134 31 96 Council
5 1 1 11 1 8 1785 2213 202 38 96 operational
5 1 1 11 1 9 2003 2213 65 31 96 and
5 1 1 11 1 10 2084 2215 156 38 96 strategic
4 1 1 11 2 0 1286 2268 165 36 -1
5 1 1 11 2 1 1286 2268 165 36 96 activities;
4 1 1 11 3 0 1122 2368 1097 49 -1
5 1 1 11 3 1 1122 2368 44 49 94 (ii)
5 1 1 11 3 2 1285 2372 141 32 50 focuses
5 1 1 11 3 3 1434 2378 48 25 50 on
5 1 1 11 3 4 1498 2374 164 37 96 concepts
5 1 1 11 3 5 1677 2372 83 31 96 such
5 1 1 11 3 6 1776 2380 40 23 96 as
5 1 1 11 3 7 1833 2372 227 39 96 regenerative
5 1 1 11 3 8 2074 2373 145 36 96 tourism;
4 1 1 11 4 0 1122 2472 1034 49 -1
5 1 1 11 4 1 1122 2472 68 49 89 (iii)
5 1 1 11 4 2 1285 2477 111 31 96 where
5 1 1 11 4 3 1411 2476 159 40 93 possible,
5 1 1 11 4 4 1589 2477 183 31 90 monetises
5 1 1 11 4 5 1789 2484 171 32 96 programs
5 1 1 11 4 6 1974 2478 34 30 96 to
5 1 1 11 4 7 2023 2477 133 38 96 provide
4 1 1 11 5 0 1285 2531 957 39 -1
5 1 1 11 5 1 1285 2531 119 32 95 further
5 1 1 11 5 2 1418 2540 148 23 95 revenue
5 1 1 11 5 3 1579 2533 33 29 96 to
5 1 1 11 5 4 1625 2531 53 31 95 TN
5 1 1 11 5 5 1693 2531 65 31 95 and
5 1 1 11 5 6 1774 2531 151 39 96 diversify
5 1 1 11 5 7 1937 2531 135 39 96 funding
5 1 1 11 5 8 2086 2533 156 30 96 streams.
4 1 1 11 6 0 407 2678 1787 49 -1
5 1 1 11 6 1 407 2700 2 2 0 :
5 1 1 11 6 2 641 2706 4 5 34 .
5 1 1 11 6 3 993 2678 47 49 96 (a)
5 1 1 11 6 4 1138 2682 53 31 96 TN
5 1 1 11 6 5 1205 2682 55 31 96 will
5 1 1 11 6 6 1277 2690 145 30 96 manage
5 1 1 11 6 7 1437 2682 198 31 95 destination
5 1 1 11 6 8 1652 2682 177 38 96 marketing
5 1 1 11 6 9 1845 2682 156 30 96 activities
5 1 1 11 6 10 2014 2681 49 31 96 for
5 1 1 11 6 11 2078 2682 116 31 96 Noosa
4 1 1 11 7 0 376 2702 1755 87 -1
5 1 1 11 7 1 376 2703 39 70 82 12.
5 1 1 11 7 2 519 2706 163 79 0 Re
5 1 1 11 7 3 725 2702 73 87 13 oes
5 1 1 11 7 4 819 2708 73 77 62 ion
5 1 1 11 7 5 1141 2729 81 31 96 LGA
5 1 1 11 7 6 1234 2729 65 31 96 and
5 1 1 11 7 7 1315 2737 64 31 96 any
5 1 1 11 7 8 1394 2729 137 39 96 product
5 1 1 11 7 9 1544 2729 236 39 96 development
5 1 1 11 7 10 1795 2730 27 30 96 in
5 1 1 11 7 11 1837 2729 207 39 96 conjunction
5 1 1 11 7 12 2058 2729 73 31 96 with
4 1 1 11 8 0 574 2762 1000 53 -1
5 1 1 11 8 1 574 2762 18 31 60 P
5 1 1 11 8 2 1139 2777 171 31 96 Sunshine
5 1 1 11 8 3 1325 2777 106 31 96 Coast
5 1 1 11 8 4 1443 2777 131 38 96 Airport.
4 1 1 11 9 0 376 2925 1778 47 -1
5 1 1 11 9 1 376 2925 40 47 96 13.
5 1 1 11 9 2 522 2929 141 31 96 Product
5 1 1 11 9 3 676 2929 238 39 96 development
5 1 1 11 9 4 994 2927 47 41 96 (a)
5 1 1 11 9 5 1138 2928 53 31 96 TN
5 1 1 11 9 6 1206 2928 55 31 96 will
5 1 1 11 9 7 1277 2928 181 31 96 undertake
5 1 1 11 9 8 1473 2928 65 31 96 and
5 1 1 11 9 9 1555 2929 107 38 95 report
5 1 1 11 9 10 1674 2929 32 30 96 to
5 1 1 11 9 11 1720 2928 135 31 95 Council
5 1 1 11 9 12 1872 2936 87 31 96 upon
5 1 1 11 9 13 1975 2929 138 38 96 request
5 1 1 11 9 14 2128 2929 26 31 96 in
4 1 1 11 10 0 521 2977 799 40 -1
5 1 1 11 10 1 521 2978 67 30 95 and
5 1 1 11 10 2 605 2977 141 40 92 industry
5 1 1 11 10 3 758 2978 136 38 96 training
5 1 1 11 10 4 1141 2977 132 31 96 relation
5 1 1 11 10 5 1287 2978 33 29 96 to
4 1 1 11 11 0 349 3151 1723 28 -1
5 1 1 11 11 1 349 3153 102 21 95 Tourism
5 1 1 11 11 2 463 3152 83 22 96 Noosa
5 1 1 11 11 3 557 3152 102 27 95 Funding
5 1 1 11 11 4 671 3152 64 22 96 Deed
5 1 1 11 11 5 1967 3151 65 27 95 Page
5 1 1 11 11 6 2044 3151 28 22 96 15
4 1 1 11 12 0 351 3198 942 28 -1
5 1 1 11 12 1 351 3198 120 23 96 Endorsed
5 1 1 11 12 2 483 3198 112 28 92 Ordinary
5 1 1 11 12 3 605 3198 110 28 92 Meeting-
5 1 1 11 12 4 724 3198 29 23 96 20
5 1 1 11 12 5 763 3198 57 27 96 April
5 1 1 11 12 6 831 3198 63 22 96 2023
5 1 1 11 12 7 1290 3200 3 3 6 :
4 1 1 11 13 0 353 3257 207 22 -1
5 1 1 11 13 1 353 3257 67 22 96 ECM:
5 1 1 11 13 2 432 3257 128 22 96 22408732
4 1 1 11 14 0 44 3415 417 26 -1
5 1 1 11 14 1 44 3415 149 26 96 Document
5 1 1 11 14 2 204 3415 48 26 96 Set
5 1 1 11 14 3 265 3415 38 25 96 ID:
5 1 1 11 14 4 315 3416 146 25 96 22408732
4 1 1 11 15 0 43 3428 2354 59 -1
5 1 1 11 15 1 43 3457 119 26 96 Version:
5 1 1 11 15 2 174 3458 24 29 96 2,
5 1 1 11 15 3 211 3457 110 26 96 Version
5 1 1 11 15 4 335 3457 75 26 96 Date:
5 1 1 11 15 5 422 3457 165 26 96 08/05/2023
5 1 1 11 15 6 2142 3429 93 39 96 Page
5 1 1 11 15 7 2249 3429 43 31 96 26
5 1 1 11 15 8 2306 3428 36 32 96 of
5 1 1 11 15 9 2353 3429 44 31 94 28Page 27
Document Set ID: 22408732
Page 27 of 28
Version: 2, Version Date: 08/05/2023
HW L
EBSWORTH
Obligations and performance measures
(i) its activities in relation to sustainable product
development; and
(ii) relevant tourism related industry training for TN
members.
(a) TN will meet from time to time with business associations
14. TN’s leadership role and other representative bodies within the LGA to identify
with Local initiatives for the visitor economy and opportunities for
Stakeholders for NSC collaboration, and will report to Council upon request in
respect of these activities and outcomes.
(a) TN will continue to set the direction for Noosa's tourism
15. Values of Tourism industry, guiding sustainable progress to improve the visitor
sustainability, visitor experience for the benefit of visitors, businesses and the
experience, high value local community and environment, achieving marketing
/ low volume tourism strategies that attract high value-low volume visitation
through targeted marketing and promotions.
3. Notices
Notices to Council
Contact Name Scoit Waters
Job title Chief Executive Officer
9 Pelican St, Tewantin QLD 4565
Email address [email protected]
Notices to TN
Contact Name ~ Susan Ewington
Job title Acting Chief Executive Officer
2 Parkyn Court, Tewantin QLD 4565
Tourism Noosa Funding Deed Page 16
Endorsed Ordinary Meeting- 20 April 2023
ECM: 22408732
Document Set ID: 22408732 Page 27 of 28
Version: 2, Version Date: 08/05/2023Page 28
Document Set ID: 22408732
Page 28 of 28
Version: 2, Version Date: 08/05/2023
HWL oo. =
EBSWORTH
Signing page
Executed as a Deed
Signed for and on behalf of Noosa Shire Council ABN 97 969 ahh 12
A
'
A JY
Signature of witness Signature of Signatory
Clave Movy Slewav
Full name of witness (pyint) C \ _
Cor WATERS - CEO.
Name and position of signatory
ress OF witness (prin
Signed for and on behalf of Tourism Noosa Ltd ABN 45 097 924 199
Wy 7
Signature of witness Signature of signatory
Llowe ee Stewavt ACTING
Full name of witness (print) : _ ?
SUSAN EOIN GO N-CEQ
een and position of signatory
Tourism Noosa Funding Deed Page 17
Endorsed Ordinary Meeting- 20 April 2023
ECM: 22408732
Document Set ID: 22408732 Page 28 of 28
Version: 2, Version Date: 08/05/2023