Special Meeting
Date: Thursday, 8 May 2025 at 2:30PM
Location: Noosa Shire Council Chambers , 9 Pelican Street , Tewantin , QLD 4565 , Australia
Organiser: Noosa Shire Council
Duration: 02:07:27
Synopsis: Funding: 12‑month $2.0M deed; milestones/Roadmap/KPIs; Events to Council, Amendments: benchmarking, DMP alignment, Vote 5–2, Opposition vague KPIs, fiscal risk, Levy rejected, DMP targets overnighters.
Meeting Attendees
Councillors
Frank Wilkie Karen Finzel Jessica Phillips Amelia Lorentson Brian Stockwell Tom Wegener Nicola Wilson
Executive Officers
Chief Executive Officer Larry Sengstock Director Strategy And Environment Kim Rawlings Director Community Services Kerri Contini Director Development And Regulation Richard MacGillivray Director Corporate Services Margaret Gatt
AI-Generated Meeting Insight
Key Decisions & Discussions Council approved a 12‑month Funding & Performance Agreement with Tourism Noosa (TN) to 30 June 2026, total $2.0M excl. GST, replacing the prior $2.52M p.a. (Item 4.1; 00:35–05:16). Payments: $1.2M by 31 July 2025; $800k at 6 months, conditional on completion of a co-created Roadmap and KPI achievements (Item 4.1; 01:42:20–01:43:34). Event sponsorships and associated funding to transition from TN to Council during FY25/26 to reduce duplication and gain efficiencies (Item 4.1; 00:35–05:16). CEO to add new KPIs in the agreement and report back on the executed deed, Roadmap, event sponsorship costs (operational and resource), via future Council meetings (Item H carried; 41:08–47:15). Benchmarking amendment carried: obtain comparative data on LTOs/RTOs (funding structures, LG investment levels, staffing, tourism economic value) and present two clear governance options at Roadmap conclusion (Amend. No.1; 15:05–27:57). Alignment amendment carried: any future governance or funding structure amendments must be explicitly informed by the final DMP (Amend. No.6; 52:30–59:26). Monthly public status reports on Roadmap development required (Amend. No.8; 01:05:56–01:13:56). “Maintain the Noosa Brand” amendment carried: TN to sustain focus/investment/marketing that supports sustainable tourism and community well‑being and identify investment areas aligned to the future DMP (Amend. No.5; 47:22–51:56). Stakeholder engagement amendment carried: any future funding proposals for TN must include consultation with industry stakeholders and residents (Amend. No.2; 28:48–30:56). Final resolution carried 5–2: For Wilkie, Stockwell, Phillips, Finzel, Lorentson; Against Wegener, Wilson (Council Resolution; 02:05:27–end). Officer correction on record: tourism share of regional GRP is 11.4%, not 25% (00:35–05:16). Minutes note later correction to an attachment graph provided by **Brian Stockwell**; updated at 15 May Ordinary Meeting (Item 4.1 note). Contentious / Transparency Matters Nicola Wilson opposed the package as vague/contradictory, lacking clear outcomes and KPI definitions tied to measurable deliverables; sought service-based funding (09:30–13:55; vote Against final motion). Tom Wegener opposed on fiscal grounds amid budget pressures, calling $2M imprudent despite TN’s strength and alternative revenues (01:27:00–01:28:30). Amendment to reintroduce a Tourism & Economic Development Levy lost 1–6 after debate on transparency versus feasibility and duplication with core LG business (Amend. No.3; 33:40–40:51). Independent expert advisor amendment lost 3–4 over scope, cost, and risk of delay; CEO said internal capability is strong though external input could be considered if needed (Amend. No.9; 01:14:05–01:24:09). Public assurance: decisions are made in public meetings; language caution on “behind closed doors” noted (30:56–31:40). Confidential benchmarking data: some inter-council data cannot be published without consent; councillors may reference public portions (23:05–24:16). Legal / Risk Conditional second payment creates performance risk if Roadmap/KPIs are delayed; monthly Roadmap reporting aims to mitigate schedule slippage (Item B2; 41:08–47:15; 01:05:56–01:13:56). Standing Orders cited by **Amelia Lorentson** to keep amendments within scope (Standing Meeting Procedures 25.1) during levy debate (39:54–40:20). Data integrity risk acknowledged: correction to GRP percentage by CEO and later graph error note on Cr Stockwell’s attachment (00:35–05:16; Item 4.1 note). Confidentiality caveat on monthly updates; CEO to balance transparency with privacy/financial confidentiality (01:08:05–01:09:06). Dependency risk: DMP timing uncertain; amendment tailored so future changes align with DMP once final, avoiding freezing the Roadmap pending DMP (54:09–58:15; Amend. No.6). Destination Management Plan, Brand and Over‑Tourism Frank Wilkie framed the 12‑month deed as a disciplined transition to integrate emerging DMP priorities and investigate alternative funding (05:16–08:21). Brian Stockwell presented data: day‑trippers drive congestion yet are not TN’s marketing target; strategy focuses on higher‑value overnighters, with spend up despite fewer visitors (01:29:10–01:40:40). DMP consultation signal: only ~6% supported “stop promoting Noosa”; majority backed values‑led, regenerative marketing aligned with Kabi Kabi and community values (01:36:33–01:39:13). Brand maintenance mandated in agreement to counter market perception gaps and sustain value‑aligned visitation (Amend. No.5; 49:21–51:56). Roadmap to address service levels, efficiencies, revenue diversification, and event sponsorship transition, co‑created by Council and TN (Item E; 00:35–05:16; Resolution E1–E2). Funding Sources, Rates, and Levy/STA Context Kim Rawlings clarified TN funding is sourced via differential rates on commercial/industrial/short‑term accommodation categories, collected through general rates since 2021 (14:12–14:58). Levy reintroduction debate: proponents sought ring‑fencing and visibility; opponents argued tourism funding is core LG business, failing special‑levy criteria; alternative “bed tax” flagged as clearer line‑of‑sight if enabled (35:45–38:43). Efficiency dividend: $270k reduction plus ~$250k events transfer underpin the $2.0M figure; officers expect TN to find internal efficiencies (00:35–05:16; 01:44:10–01:44:40). Milestone structure mirrors historic practice to maintain operational continuity while reform proceeds (01:42:20–01:43:34). Community Engagement and Reporting Future TN funding proposals must include consultation with industry stakeholders and residents to ensure transparency (Amend. No.2; 28:48–30:56). CEO to table: executed deed with KPIs; final Roadmap; event sponsorship and resource costs; plus monthly Roadmap status reports (Items H, J carried; 41:08–47:15; 01:05:56–01:13:56). Councillors emphasized rebuilding trust by visible delivery, clear KPIs, and staged reporting to avoid “ad hoc” perceptions (44:09–47:11; 01:11:28–01:13:40).
Official Meeting Minutes
MINUTES Special Meeting Thursday, 8 May 2025 2:30 PM Council Chambers, 9 Pelican Street, Tewantin Crs Frank Wilkie (Chair), Karen Finzel, Amelia Lorentson, Jessica Phillips, Brian Stockwell, Tom Wegener, Nicola Wilson “Noosa Shire – different by nature” SPECIAL MEETING MINUTES 8 MAY 2025 1. DECLARATION OF OPENING The meeting was declared open at 2.30pm. 2. ACKNOWLEDGEMENT OF COUNTRY Noosa Council respectfully acknowledges the Traditional Custodians of the lands and waters of the Noosa area, the Kabi Kabi people, and pays respect to their Elders, past, present and emerging. 3. ATTENDANCE & APOLOGIES COUNCILLORS Cr Frank Wilkie (Chair) Cr Karen Finzel Cr Jessica Phillips Cr Amelia Lorentson Cr Brian Stockwell Cr Tom Wegener Cr Nicola Wilson EXECUTIVE Chief Executive Officer Larry Sengstock Director Strategy and Environment Kim Rawlings Director Community Services Kerri Contini Director Development and Regulation Richard MacGillivray Acting Director Corporate Services Margaret Gatt APOLOGIES Nil. 4. SPECIAL MEETING REPORTS 4.1. TOURISM NOOSA FUNDING AGREEMENT AND PERFORMANCE DEED The following material was presented to the meeting in relation to this item: Attachment 1 - 2025-05-08 Attachment 1 to Special Meeting - Tourism Noosa Stats - provided by Cr Stockwell Attachment 2 - 2025-05-08 Attachment 2 to Special Meeting - DMP Where we roam - provided by Cr Stockwell (refer note below) Attachment 3 - 2025-05-08 Attachment 3 to Special Meeting - Comparison of Council Investment in LTO - provided by Cr Stockwell ***NOTE FROM 15 MAY 2025 ORDINARY MEETING*** That it be acknowledged that there was an error in the graph presented in “202505-08 Attachment 2 to Special Meeting - DMP Where We Roam - provided by Cr Stockwell” - (first page only of the attachment). The correct information as presented at the Ordinary Meeting dated 15 May can be found at Attachment 1 to the Ordinary Meeting dated 15 May 2025 - Updated Page 1 of Attachment 2 to Special Meeting 8 May 2025 DMP Where we Roam - provided by Cr Stockwell. Motion Moved: Cr Frank Wilkie SPECIAL MEETING MINUTES 8 MAY 2025 Seconded: Cr Brian Stockwell That Council note the report by the Chief Executive Officer to the Special Meeting dated 8 May 2025, and A. Authorise the Chief Executive Officer to prepare and execute a 12 month Funding and Performance Agreement with Tourism Noosa until 30 June 2026; B. Approve the release of funds to the amount of $2.0M (exclusive of GST) to Tourism Noosa, for the duration of this agreement (to 30 June 2026), conditional on: 1. A Milestone Payment One of the agreement in the amount of $1.2M (exclusive of GST), to paid on or before 31 July 2025; 2. A second graduated payment of $800,000 (exclusive of GST) to be made at 6 months, subject to completion of the Roadmap and KPI achievements; 3. Noosa Council co-creating a comprehensive Roadmap with Tourism Noosa detailing Council’s future expectations of Tourism Noosa’s role, structure, future focus and actions, and any further funding arrangements. C. Authorise the Chief Executive Officer to transition the sponsorship of tourism events and associated funding (previously facilitated by Tourism Noosa) to Noosa Council during FY25/26. D. Authorise the Chief Executive Officer to prepare the Funding and Performance Agreement to reflect the requirements outlined in this report, including the addition of KPIs. E. Work with Tourism Noosa to complete a comprehensive Roadmap considering agreed service levels, organisational efficiencies, revenue diversification plans and the transitioning of sponsorship of tourism events to Noosa Council. F. Note the new Funding Agreement (FY25/26) will be established prior to the completion and adoption of the Destination Management Plan (DMP), it is therefore not contingent upon the DMP. However, should the DMP be adopted during the term of the Agreement, provisions will be in place to allow for variations to the Agreement to ensure Tourism Noosa’s activities align with the DMP’s principles, outcomes, and relevant actions. Amendment No. 1 Moved: Cr Amelia Lorentson Seconded: Cr Karen Finzel That Item E, 1 be added to read: 1. That as part of the development of the Tourism Roadmap and considerations of future governance models, Council obtains benchmarking data against other Local Tourism Organisations and Regional Tourism Organisations. This information is to consider various funding structures, the level and proportion of investment by local government, staffing levels and the overall economic value of tourism. At the conclusion of the roadmap process, two clear options are to be presented to Council for consideration. Carried unanimously. Amendment No. 2 Moved: Cr Amelia Lorentson Seconded: Cr Jessica Phillips That Item G be added to read: SPECIAL MEETING MINUTES 8 MAY 2025 G. Ensure any future proposed funding decisions for Tourism Noosa include consultation with industry stakeholders and residents, ensuring transparency and input into strategic investment in Noosa’s tourism future. For: Cr Lorentson, Wilkie, Stockwell, Wilson, Phillips and Finzel Against: Cr Wegener Carried. Amendment No. 3 Moved: Cr Amelia Lorentson Seconded: Cr Jessica Phillips That Item H be added to read: H. Investigate the re-introduction of a Tourism and Economic Development Levy that clearly defines who pays, ensures transparency in contributions from the tourism industry and strictly regulates how funds are spent. The levy investigation should align with the goals of the Destination Management Plan, guaranteeing that revenue is used effectively for sustainable tourism development. For: Cr Lorentson Against: Cr Stockwell, Finzel, Wilkie, Wilson, Wegener and Phillips Lost. Amendment No. 4 Moved: Cr Amelia Lorentson Seconded: Cr Karen Finzel That Item H be added to read: H. Request the CEO provide reports to future Council meetings that note: 1. The executed Funding and Performance Agreement with the additional KPIs; 2. The agreed Roadmap (once finalised); 3. The event sponsorship costs including operational; and 4. Resource costs associated with events. Carried unanimously. Amendment No. 5 Moved: Cr Jessica Phillips Seconded: Cr Amelia Lorentson That Item I be added to read: I. That Council recognise and reinforce the importance of maintaining the Noosa Brand and include in the new funding agreement a requirement for Tourism Noosa to maintain focus, investment and marketing activities directed on the enhancement and maintenance of Noosa as an iconic destination through: a. Ensuring that the marketing product remains strong and appealing by supporting sustainable tourism and community well-being; and b. Working with Tourism Noosa to identify key areas for investment that align with the future Destination Management Plan. For: Crs Stockwell, Wegener, Phillips, Wilkie and Lorentson Against: Crs Finzel and Wilson Carried. Amendment No. 6 Moved: Cr Jessica Phillips Seconded: Cr Karen Finzel That Item E, 2 be added to read: SPECIAL MEETING MINUTES 8 MAY 2025 2. Ensure that any future amendments to governance or funding structures be explicitly aligned with and informed by the final Destination Management Plan (DMP), ensuring consistency of purpose and long-term strategic alignment between Council and Tourism Noosa; For: Crs Phillips, Wilkie, Wegener, Finzel and Wilson Against: Crs Stockwell, Lorentson, Carried. Amendment No. 7 Moved: Cr Jessica Phillips Seconded: Cr Tom Wegener That Item E, 3 be added to read: 3. In providing a 12-month agreement, ensure operational continuity of Tourism Noosa throughout the Roadmap. Include a clause as per the existing funding agreement, that when the DMP is adopted any agreement and associated funding with Tourism Noosa may be varied in response. For: Cr Phillips Against: Crs Wilkie, Finzel, Stockwell, Wegener, Lorentson and Wilson Lost. Amendment No. 8 Moved: Cr Karen Finzel Seconded: Cr Tom Wegener That Item J be added to read: J. Request the CEO provide monthly status reports on the progress of development of the Roadmap with Noosa Council; For: Crs Finzel, Lorentson, Phillips, Wilson, Wilkie and Wegener Against: Cr Stockwell Carried. Amendment No. 9 Moved: Cr Karen Finzel Seconded: Cr Jessica Phillips That Item K be added to read: K. Request the Chief Executive Officer engage an independent expert advisor to work in collaboration with Tourism Noosa and Noosa Council addressing the matters outlined in this report and present back to Council. For: Crs Finzel, Wilson and Wegener Against: Crs Wilkie, Stockwell, Phillips, and Lorentson Lost. Council Resolution Moved: Cr Frank Wilkie Seconded: Cr Brian Stockwell That Council note the report by the Chief Executive Officer to the Special Meeting dated 8 May 2025, and A. Authorise the Chief Executive Officer to prepare and execute a 12 month Funding and Performance Agreement with Tourism Noosa until 30 June 2026; SPECIAL MEETING MINUTES 8 MAY 2025 B. Approve the release of funds to the amount of $2.0M (exclusive of GST) to Tourism Noosa, for the duration of this agreement (to 30 June 2026), conditional on: 1. A Milestone Payment One of the agreement in the amount of $1.2M (exclusive of GST), to paid on or before 31 July 2025; 2. A second graduated payment of $800,000 (exclusive of GST) to be made at 6 months, subject to completion of the Roadmap and KPI achievements; 3. Noosa Council co-creating a comprehensive Roadmap with Tourism Noosa detailing Council’s future expectations of Tourism Noosa’s role, structure, future focus and actions, and any further funding arrangements. C. Authorise the Chief Executive Officer to transition the sponsorship of tourism events and associated funding (previously facilitated by Tourism Noosa) to Noosa Council during FY25/26. D. Authorise the Chief Executive Officer to prepare the Funding and Performance Agreement to reflect the requirements outlined in this report, including the addition of KPIs. E. Work with Tourism Noosa to complete a comprehensive Roadmap considering agreed service levels, organisational efficiencies, revenue diversification plans and the transitioning of sponsorship of tourism events to Noosa Council. 1. That as part of the development of the Tourism Roadmap and considerations of future governance models, Council obtains benchmarking data against other Local Tourism Organisations and Regional Tourism Organisations. This information is to consider various funding structures, the level and proportion of investment by local government, staffing levels and the overall economic value of tourism. At the conclusion of the roadmap process, two clear options are to be presented to Council for consideration. 2. Ensure that any future amendments to governance or funding structures be explicitly aligned with and informed by the final Destination Management Plan (DMP), ensuring consistency of purpose and long-term strategic alignment between Council and Tourism Noosa; F. Note the new Funding Agreement (FY25/26) will be established prior to the completion and adoption of the Destination Management Plan (DMP), it is therefore not contingent upon the DMP. However, should the DMP be adopted during the term of the Agreement, provisions will be in place to allow for variations to the Agreement to ensure Tourism Noosa’s activities align with the DMP’s principles, outcomes, and relevant actions. G. Ensure any future proposed funding decisions for Tourism Noosa include consultation with industry stakeholders and residents, ensuring transparency and input into strategic investment in Noosa’s tourism future. H. Request the CEO provide reports to future Council meetings that note: 1. The executed Funding and Performance Agreement with the additional KPIs; 2. The agreed Roadmap (once finalised); 3. The event sponsorship costs including operational; and 4. Resource costs associated with events. I. That Council recognise and reinforce the importance of maintaining the Noosa SPECIAL MEETING MINUTES 8 MAY 2025 Brand and include in the new funding agreement a requirement for Tourism Noosa to maintain focus, investment and marketing activities directed on the enhancement and maintenance of Noosa as an iconic destination through: a. Ensuring that the marketing product remains strong and appealing by supporting sustainable tourism and community well-being; and b. Working with Tourism Noosa to identify key areas for investment that align with the future Destination Management Plan. J. Request the CEO provide monthly status reports on the progress of development of the Roadmap with Noosa Council. For: Crs Wilkie, Stockwell, Phillips, Finzel and Lorentson Against: Crs Wegener and Wilson Carried. 5. MEETING CLOSURE The meeting closed at 4.38pm.
Meeting Transcript
Frank Wilkie 00:00.000
Caring for each other. Note all councillors are in attendance. Today's special meeting is to consider the Tourism Noosa funding agreement and performance deed and we have the Director of Strategy and Environment Kim Rawlings here for this report and CEO Larry Sengstock. May we have a summary of the report. we have a summary of the report please Mr CA. Sir do you need me to sign up? Yes, sign the meeting, thank you. Okay, thank you.
Larry Sengstock 00:35.697
I'll take the report as being read has been distributed so to all councillors I'm sure the people in the audience have also had a chance to read it. I'll provide a quick summary so that we can we can then move on to debate and decision making. So this has come off the back of a two-year agreement which ends June 30, 2025. This report seeks to provide a recommendation from the officers on how to continue to deliver the brand management and promotion of Noosa and other related activities. other related activities firstly i just want to correct something in the report where we talk about the the gdp and the percentage of overall gdp we mentioned there the numbers are correct except for the percentage of over of overall gdp instead of being 25 the number is actually 11.4 which is still significant in terms of the uh the overall performance and uh and outcomes provided by private tourism i just also wanted to make the point that tourism Noosa has been a body that's performed exceptionally well over many many years and has won a number of awards over that time in terms of the activities and the uh and the the campaigns that it's uh put forward and uh and the work that has done for Noosa in the current two-year agreement it's current two-year agreement, it's essentially meant all performance outcomes except for the DMP, which it relates to the DMP, but that's something that was out of their hands in terms of that's a Noosa Council issue to provide the conclusion of the DMP, which then feeds into the performance and the KPIs. The other piece that potentially didn't meet was the alternate revenue from the from the visitor information centres and membership and alternate revenue. It's recognised that it also that the management of events, the major events, could be more streamlined and that's something that we're providing or talking to in the in the report. So leading into this report there's So, leading into this report, there's been criticism and discussion as to the funding of TM, Tourism Noosa, and whether it is correct value and the need to continue marketing in Noosa in the same way. This report recognises it as a critical Tourism Noosa remains contemporary and sustainable and fit for purpose. It needs to be responsive, flexible and strategic given the potential road ahead, which we're all very unsure of. What we're proposing with this report is a new one-year funding deed or funding agreement currently the funding or the current funding or the existing agreement is 2.5 $2.5 million per annum. What we're looking to do is bring the events and management of those events back into Noosa Council over this 12-month period, so we'll work towards that, so it's not an exact science in terms of how happens, but we will look to bring that back in, because there's a number of duplications where Tourism Noosa and various other bodies are involved in the delivery of events and /or management of those events, so we believe there's some some efficiencies to be gained by bringing that back in to Noosa Council. That equates to approximately $270,000 of that $2.52 million of funding. That would be brought back in to Noosa Council. The second piece is that we reduce the actual dollar funding by a further $250,000 to come to a total of cash provision of $2 million to be provided provided at 1.2 million dollars in the initial signing of the of the agreement or the new agreement for six months and then at the end of six months if KPIs are met then there's a further eight hundred thousand dollars that may be made available to to Tourism Noosa from a funding perspective. The second piece is that we... We're proposing a process over this first six months to develop a roadmap with Tourism Noosa along with Tourism Noosa to understand future needs and ensure the body suits the purpose. The current structure has served Noosa well. In 2023 with this existing arrangement we set far more stringent KPIs which I've elaborated on and it's in the report in terms of meeting those KPIs. In 2025 we're looking to transition to a new understanding, a new body or a new agreement that meets the needs of Noosa and Noosa Council and the Noosa residents. I put this report to you for discussion and /or decision. Thank you.
Frank Wilkie 05:16.718
Councillors it is a formal meeting so I'd like to start by bearing in mind everyone can't ask a question at any time. I'd like to move the staff recommendation. May I have a seconder please? Today's discussion signals that after a quarter of a century as Noosa highly successful destination marketing organisation, Tourism Noosa is moving towards new form, focus and funding sources. This transformation was foreshadowed as a discussion point and featured as a key theme in the feedback gathered in the first phase of consultation for the destination management plan. The DMP was done map out how Noosa can retain its identity as a highly desirable and liveable community, while managing its success as a quality-over-quantity visitor destination. The community's feedback strongly suggested a transformation of the destination marketing body towards community values-based messaging, attracting visitors who respect and undertake experiences that enhance the community they are visiting. The next phase of the DMP is due to enter its second phase of public consultation shortly. This motion for a new funding agreement seeks the discipline of a 12-month time frame to collaboratively work through these changes to the funding agreement with Council and key stakeholders. This agreement and time frame is intended to take on board any priorities identified in the DMP public consultation also. It also allows time for alternative funding streams such as a bed tax or a new form of levy to be investigated or accommodated. It's also proposed that to remove duplication of bureaucratic oversight, management of events, transfer from tourism Noosa to Noosa Council. This will involve a reduction in annual event-related funding of $250,000 for TM. It's also proposed that there be a 10% efficiency reduction of $270,000, taking the 12-month allocation to $2 million. This reduction in council funding represents a saving in the lead-up to the 2025 budget, it which has enormous demands upon it and is involving cost efficiencies across all council departments to minimise rate rises while accommodating large jumps in expenses. Tourism Noosa was formed in the early 2000s as a not-for-profit membership-based organisation focused on promoting Noosa Shire as a diverse and sustainable tourism destination. nation. After forming Tourism Noosa quickly established itself as a highly respected local tourism office winning state and federal tourism awards for marketing and brand management. Tourism Noosa intended focus has always been on attracting interstate and international tourists, travellers who typically spend 20 times the amount per day as day visitors and tend not to drive nor contribute to the traffic congestion. Along with the community congestion. Along with the community groups who successfully advocated to preserve Noosa natural assets and social fabric, TN have played a pivotal role in establishing the high regard many have for Noosa as a liveable community offering a high quality lifestyle and visitor experience. We acknowledge there are mixed views within our community on Council's funding of tourism Noosa and importantly our community will get to have further input on Noosa tourism. Noosa tourism future and how best to manage the destination as part of the next phase of engagement for the DMP. In the meantime I'd like to personally thank all community members who gave their feedback during the public first the first phase of public consultation. It is extremely relevant and will be, it still remains extremely relevant and will be reflected in the next phase of public consultation. I would also like to thank all members of our community for their patience and trust during Any other councillors would like to speak to the motion? Questions or
Nicola Wilson 09:30.540
I want to start by saying that I fully support the tourism industry and thank all of our business owners, workers and volunteers for their contribution. I also thank Tourism Noosa staff and board for their work and their patience in this process. What I'm about to say is not personal or intended to be critical of individuals. Today we debating whether Council should continue to fund Tourism Noosa, and if so, by how much. We are not debating the economic or social value of the tourism industry in our community. The tourism industry is a key contributor to our to our economy and creates thousands of jobs. That is fact. We are proud of the industry and Noosa brand. But let's not conflate the whole tourism industry with Tourism Noosa, one entity. Tourism Noosa is not the only entity to promote Noosa. Marketing of Noosa businesses would not stop if TM caused its annual marketing spend of roughly $1 million. Comments made around the impact of reducing that spend, in my mind, do a disservice to our tourism businesses and business associations that also spend money on marketing and the resources they invest in the quality of their Tourists keep returning to Noosa because of the experience they have here, not just because of marketing. Taurus Keeper turning to I can't support the staff recommendation today, not just due to the proposed amount, but because I have too many concerns with the sub-points A to F to manage through amendments today. Some are vague, contradictory, and seem to work towards a predetermined position that hasn't strategically set by councillors. It's directing where TN should focus in improvements before the work is being done to set the future focus. I feel it's also overstepping into telling another entity... board how to operate its business rather than encourage outcomes, albeit I can see that these were included in the current funding deed, hence I'd rather start... In the Korean Constitution, already changed in 2021 in order for TN to be more streamlined and temporary and flexible, and achieving that continues to be the board's role. Council should not be funding this transition as late as 2026. While the decision today is around funding, it's a broader question of the role TN plays in supporting council strategies, and I don't think we can answer that today. Overall, there's nothing in this... Overall, there's nothing in this report that sets out what council receives in exchange for $2 million, so with no justification to the amount, I can't reassess whether it's reasonable, other than it's a bit less than before. Part B2 refers to a milestone payment of $800,000 in January 26, subject to meeting KPIs. For this to be a reasonable condition, we would need to be clear on what those KPIs are. When they need to be met, who decides if they're met, they need to be met, who decides if they're met, and when that decision will be made. Otherwise, I feel we'll just be back in this precarious position again, with more observability. I don't believe it's appropriate to introduce new KPIs without a direction, as they may become irrelevant or impossible to achieve. If there's to be... any future funding agreement, it needs to include clear and measurable outcomes. Any KPI should be linked to those outcomes, not how TN funds... sources of income. TN's role to determine the level of income it requires... to meet its strategy and cost base. Part D refers to writing a roadmap to council, which is also stated as a KPI... KPI? I don't think that should be a KPI as TN does not have a report control for delivering it. Who decides whether the roadmap should be adopted? Why would a payment be linked to completing a roadmap if we don't know what that roadmap will recommend? The report is setting out what that roadmap should consider, for example operational efficiencies, where these are the roles of the board. It's not clear what six months of TN and Council working on a roadmap together can achieve without any strategic direction. We won't have any new information in the next six months to bring us any closer to reaching a resolution and we've already delayed this decision. If we're looking for streamlined processes I'd prefer council to focus on delivering the destination management plan. I'm not against some funding for TN at all but I think we should rethink what that looks that looks like and go back to the drawing board on a new agreement based on services and outcomes. I can't support an arbitrary amount linked to inappropriate KPIs and I don't have sufficient information to suggest alternatives today with our ratio analysis.
Amelia Lorentson 13:55.602
Thank you Councillor Wilson. Councillor Lorentson. A question to staff. Who funds Tourism Noosa? Which rateable properties actually pay for the funding for Tourism Noosa?
Kim Rawlings 14:12.157
Through the chair there is a differential rate applied to commercial properties. That was done through in 2021 I think there was a change and that funding, portion of that funding that council receives is then directed to fund
Amelia Lorentson 14:34.920
So for clarity um only the rateable properties in commercial industrial short-term accommodation they're paying extra um that money used to be collected as part of the tourism and economic levy um it's they're still paying that amount but it's collected paying that amount, but it's collected not in a levy, but it's collected through general rates. Is that correct? Yes, it's collected through general rates. Thank you.
Frank Wilkie 15:02.531
Any other councillors wish to speak to the motion?
Amelia Lorentson 15:05.631
Councillor Lorentson. I have a few amendments that I'd like to play with. Sure. Amendment B1, that is part of That is part of the development of the tourism roadmap and considerations of future governance models. Council obtains benchmarking data against other local tourism organisations and regional tourism organisations. This information is to consider various funding structures, the level and proportion of... Funding structures: the level and proportion of investment by other local governments, staffing levels and the overall economic value of tourism. At the conclusion of the roadmap process, two clear options are to be presented to Council for And we have a seconder for that, please, for the purpose of the debate.
Frank Wilkie 15:56.425
Councillor Stockwell and I can't second it because we moved the original motion.
Karen Finzel 15:59.665
I'm happy to second the debate, Mr Chair.
Frank Wilkie 16:02.145
Thank you, Councillor Finzel. you, Councillor Finzel.
Amelia Lorentson 16:03.927
Councillor Lorentson. I don't believe the report has gone far enough, so I've just included some additional amendments that I think address a lot of the community concerns. This being one of them. Benchmarking is really important, and I think it's important that Council benchmark tourism in Noosa against other local tourism organisations. against other local tourism organisations here in Queensland and regional tourism organisations to properly assess whether tourism Noosa current structure, its staffing levels and funding model remain fit for purpose and fit for purpose, fit for future purpose. We can't evaluate performance in isolation. We need to understand how We need to understand how other tourism bodies operate. For example, how many staff they employ, how they are funded, what level of contribution their local governments make, and how their roles are defined. Without this comparative analysis, I think we're flying blind. The kind of benchmarking is standard practice in good governance. Questions such as, are Tourism Noosa staffing levels appropriate for a $3 million organisation, is the Tourism Noosa model efficient, and most importantly... It helps us answer questions. Are we leveraging the best value for every dollar invested? It also ensures that any reform we pursue in terms of governing models is based on facts and not assumptions or political pressure.
Frank Wilkie 17:40.905
Thank you Councillor Wilson. Councillor Phillips to speak to the amendment. I'm just going to ask the question and it's probably to the Director. In terms of the outline of what to include in the road map, is that the... that the sort of deliberations you would have been having or is there anything in there that you think would take staff in a different direction? And I suppose the last one is, was it the intent of the road map to come up with one agreed option or is it one that councils would present themselves?
Larry Sengstock 18:18.440
I'm happy to answer that. Look, that pretty much covers what we're considering as being the type of work that we would do in terms of developing the roadmap. The idea of providing two clear options is something that the council has provided. Whether it's two, whether it's three, whether it's one, there would be an iterative process where we'd get to a point where we'd bring it back to council for decision.
Amelia Lorentson 18:40.137
Can I just sort of clarify the intent? The intent is, again, the motion I don't believe is clear enough. I think that at the end of the process, we need to have two options. I think the community deserves that. Point of order. What's your
Brian Stockwell 18:57.695
Point of order? She's spoken to the motion. She's not answering your question, therefore contrary to standard order. I'm answering your question, Councillor Stockwell. No, I'm answering the staff.
Amelia Lorentson 19:05.012
Can I ask for the Chair to make a ruling, please?
Frank Wilkie 19:08.092
I would like to hear you complete what you were going to say.
Amelia Lorentson 19:11.832
Thank you, Chair.
Frank Wilkie 19:15.229
Especially around the number of altums.
Amelia Lorentson 19:18.049
I've actually just thrown a couple of examples. I think the report is a little bit too vague. It speaks in general terms but doesn't offer actually any structural options for Council and community to evaluate. I think... I think the future, this is just me, I've spent a lot of time on the Tourism Noosa board. Okay, so examples is a bigger example of a place-based model where Tourism Noosa may become the brand manager of visitor education. education. and destination messaging and the decision may be that more funding is allocated to infrastructure and visitor amenities. I'm getting lost, Councillor, which means I'm leaving now. I'm going home.
Frank Wilkie 19:59.041
I appreciate the leave you've sent. Thank you. Okay. Thank you very much. Appreciate the Thank you.
Jessica Phillips 20:06.002
Councillor Wilson. Thank you.
Amelia Lorentson 20:07.842
Phillips. That's right.
Jessica Phillips 20:09.202
Thanks. I'll speak quickly to support this amendment because I see the intent. Thanks, Councillor Lorentson. And I do feel that up to today, I want clarity for the tourism Noosa and for our community. comparisons and we need to see what other regional and local tourism organisations are doing, how they're structured, funding, performing, and that data will give us options, not opinions, to work from. We do need solid You're closing remarks. So two governance models, which is what I'm hoping this achieves, at the end of the roadmap process will give council the end of the roadmap process, we'll give council a real choice based on facts and not just sentiment.
Frank Wilkie 20:50.511
Thank you, Councillor. Councillor Finzel.
Karen Finzel 20:52.711
Yes, I just have a question through the Chair to the staff. I'd just like seek some clarification on the definitions of the LTOs and the RTOs, given a question I raised that was not, you know, adequately answered. Can I have a definition please of the LTO and the RTO, what TN currently sits at and how that affects funding?
Frank Wilkie 21:26.491
Thank you Councillor Finzel. Definition of an LTO as opposed to an RTO and how that affects funding?
Kim Rawlings 21:31.911
Yes, sure. Through the Chair, I was going to refer to the page in the report but I don't have got numbers on the report actually provides clarity on what an RTO is and what an LTO is. It also outlines the hierarchy of tourism organisations in So there is a national tourism organisation, then there are state tourism organisations, then there are regional tourism organisations. Visit Sunshine Coast, for instance, is a regional tourism organisation that covers the region from Gympie to Sunshine Coast. Tourism Noosa is a local tourism organisation, which local tourism organisations tend to cover one LGA. Regional tourism organisations work at a broader level to market and position their region from a tourism destination perspective. Their primary role is destination marketing, ensuring visitors travel to and experience their region. They tend to collaborate directly with state and national tourism bodies such as TEQ and Tourism Australia. They are also funded through state funding as well as local government funding. Whereas local tourism organisations operate within one LGA, build closer relationships with their local industry and tend to be have a higher proportion of funding coming directly from local governments. Tourism Noosa is a local tourism organisation.
Frank Wilkie 23:05.140
Is that helpful? Yes it is, thank you. Just to clarify I was seeking more in terms of then funding across the sector that's provided to an LTO. We were provided a table. I did ask staff if that could be addressed for the debate. I believe the staff was. Seeking permission from the different areas if we could make that public knowledge. How's that proceeded?
Kim Rawlings 23:30.230
So councils as advised yesterday, which I provided you that information, you were provided data. Some of it is publicly available and the table that I provided you indicated which data in that is publicly Indicated which data in that is publicly available and you feel free to reference that data. It also indicated that some of it is not publicly available because we have sought information from other local governments and colleagues for our own analysis. We have not yet been able to get permission from them as to whether or not we can make that public. But that information was provided to councillors yesterday with clear indication of what can be made public and what cannot be at this very year. But that information was provided.
Frank Wilkie 24:16.425
Thank you, Councillor Finzel.
Brian Stockwell 24:18.525
Councillor Stockwell. Yeah, I'll talk to you in a minute. And Cathy, while I do my introduction, if you can get the file up that says comparison.
Amelia Lorentson 24:25.385
I'm just having some computer issues. Oh, well, I'll just talk for longer. Yes, sorry.
Brian Stockwell 24:32.305
I have no problem I have no problem with the first part of the amendment. I think it is part of the logical roadmap process. The question, the query in my mind is about at the end of the roadmap process, we have two options. Ideally, the roadmap process is a collaborative effort that leads to consensus. I would I would think multiple options considered during the road mapping process, but a preferred option coming out of the end of it. However, at the end of the day, if that is the case, if we do reach consensus, we all think if there's one good way, the second option would be no change. Keep it as it is. So that, to me, I will support the amendment. You might need to get ICT. Oh, okay. I'll talk about the comparison between LTO and RTO at a later stage.
Frank Wilkie 25:25.582
Okay. Thank you, Councillor Stockwell. The other councillors wish to speak to this particular amendment?
Amelia Lorentson 25:30.681
Yes.
Frank Wilkie 25:31.561
Can we have the amendment up on the screen?
Nicola Wilson 26:05.620
I think there were probably two parts to the amendment. The first bit, the benchmarking of... Benchmarking of other LTOs and RTOs. These are always useful to have more data than less, obviously, to make an informed decision. It doesn't mean that those LTOs or RTOs are operating under the right model, so there's always the danger of trying to... there's always the danger of trying to reflect what other people are doing, but at the same time, it is always useful to have that as a comparison, but noting that other regions are different in their appetite for tourism, in what their community wants, what other industries they have in their areas. So, I don't know how useful that would be, but it It's certainly worth having. When it comes into staffing and those kind of things, again, I think that's really getting into the role of the board and the board should decide how many staff it wants, but then also how it should fund that. I think it's just information to use in the decision-making process if you thought to have it, so I'll support the amendment.
Frank Wilkie 27:12.620
Thank you, Councillor Wilson. Anybody else wish to speak to the amendment? Councillor Finzel.
Karen Finzel 27:18.040
Yeah, I would just like to make a comment that I think, yes, benchmarking is appropriate to use in decision-making. I think right now where we're sitting in this interim of transitioning from where we are to where we're transitioning from where we are to where we're going. I think every tool available to us we should be calling on and given that I will support the amendment.
Frank Wilkie 27:40.145
Thank you Councillor Finzel. Any other councillors wish to speak to the amendment? Councillor Lorentson, any wish to close? Put the amendment to the vote, those in favour? That's Councillor Stockwell, Phillips, Wegener, Finzel, that's unanimous. Thank you. Councillor
Amelia Lorentson 27:57.827
Lorentson. I'd like to move another amendment please. Yes. G. Ensure that any future proposed funding decisions for tourism Noosa include consultation with industry stakeholders, ensuring transparency and input into strategic investment in Noosa tourism future.
Frank Wilkie 28:20.543
Thank you. May we have a seconder Look, Council, I will handle this. You are able to second an amendment and it won't affect your ability to move an amendment.
Jessica Phillips 28:42.520
Then I'll second the amendment. Thank you,
Frank Wilkie 28:44.860
Councillor.
Jessica Phillips 28:45.720
Thank you for the clarity.
Frank Wilkie 28:47.120
Thank you. Councillor Lorentson.
Amelia Lorentson 28:48.780
Thank you for seconding, Councillor. Funding decisions regarding tourism Noosa must be made in full consultation not only with residents but also with industry stakeholders. Funding decisions... These are the people whose businesses fund the tourism and economic... economic development allocation through additional commercial and transitory rates. Their contributions underpin this investment and their livelihoods are directly affected by how those funds are spent. Strategic decisions about the future of Noosa visitor economy should not be made behind closed doors. They must be informed by those on the ground, the operators, the tellers, the event organisers and retailers. Those who understand the challenges and challenges of the future should be informed by those on the ground, the operators, the tellers, the event organisers and retailers. Those who understand the challenges and opportunities first hand. These stakeholders deserve transparency, accountability and a genuine seat at the table.
Frank Wilkie 29:43.705
Thank you, Councillor Lorentson. Do the councillors have any questions?
Brian Stockwell 29:55.600
I don't think I can support this amendment. I think one of the problems we're having in the current debate is a perception of them and us. Part of that is that there seem to be competing sides to the future, one being business and one being community. I think the only way to get to the sort of destination that we'd hope we evolve to is by seeing it as an issue that is addressed by all. While I have no doubt that industry stakeholders could make valuable input, so could the community. So this one, to me, just says we're going to... We're going to consult just with those who may be the rate payers in this particular case, not necessarily those who may benefit or disbenefit from it. So to me, it's too focused on one side of the equation. I think we should, if we're going to consult... going to consult, it should be more broadly.
Amelia Lorentson 30:56.676
Councillor... So a question for the Chair. Question. Would I be allowed to make a technical change to the amendment to include residents? That was part of my...what I part of my, what I understood I had included in the amendment. Industry stakeholders and residents? And residents. Is the councillor happy for that technical change to be made? Thank you, I spoke to it in my argument, thank you. All right, so that change has been made. The councillor's wish to speak to I will support it with that change, but I'd just like for the record to say that no decisions are made behind closed doors in this council. When the council makes a decision on any matter, it must always be in a public meeting. I'll just state that for the record. And so we need to be very careful with our language. But I will support the amendment. Councillor Lorentson, you must close. I will close and close just to clarify what you just mentioned, Mayor Wilkie. I think I was more referencing ad hoc or reactive decisions that are made around this table. So there needs to be consideration to the people that the decision may impact. So thank you for pointing me up on that. In order, ad hoc, is that maybe a different word other than ad hoc decisions made around the table? I accept that, Councillor Wegener, and I apologise. so we'll put that, the amendment to the vote. Those in favour? That's Councillor Stockwell, Phillips, Finzel, Lorentson, Wilson, Wilkie against Councillor Wegener. Does anyone else have any more amendments? Councillor H. Investigate the reintroduction of a tourism and economic development levy that clearly defines who pays, ensures transparencies in contributions from the tourism industry and strictly regulate how the funds are spent. The levy investigation should align with the goals of the destination management plan, guaranteeing that revenue is used effectively for sustainable tourism development. The levy investigation should align with the goals of the destination management plan, guaranteeing that revenue is used effectively amendment because I believe what's currently happening is just a lot of confusion. Re-introduction of a tourism and economic levy will be able to provide some clarity and prevent misinformation fuelling the community. Right now, many residents believe that they're paying to fund tourism use through their household rates. That's not the case. Tourism Noosa is funded through contributions from the commercial, industrial and transitory accommodation sectors, businesses that benefit directly from a well-managed visitor economy. The problem is that since the levy was removed and funding was absorbed into general revenue, we've lost transparency. The community can no longer see where the money comes from, who's paying it, and how it's been used. The lack of visibility, in my opinion, has created a bit of divide between residents, businesses, and council. Reintroducing the levy would restore transparency. It would create clearly defined, ring-fenced One that's visible, accountable, and aligned with the goals of a destination management plan. it would also help correct the public narrative, making it clear that households are not footing the bill, and that tourism-related funds are coming from the various sectors that rely on the visitation to survive. So, I'm hoping that So, I'm hoping that we consider, and that's what the amendment does, just consider as part of the roadmap the investigation into reintroducing a special levy. Thank you, Councillor. Councillor Wilson.
Nicola Wilson 35:24.139
Motion. I don't think this is relevant to the decision we're making today, which is the potential payment to Tourism Noosa for the next financial year. We wouldn't be bringing the levy in for this financial year. While it's something that we could investigate in the future, I don't think it's relevant to the motion that should be part of the motion today.
Frank Wilkie 35:45.400
Councillor Stockwell?
Brian Stockwell 35:48.640
I'm going to start with agreeing with the problem that Councillor Lorentson is trying to address by this amendment. The problem is that when we shifted off the levy, the transparency transparency to the community of how it's funded got lost and created confusion. The reason why I'm not supporting it is the reason why we did it, and that was the CEO and Director of Corporate Services said that funding economic development and tourism, local tourism organisation, has become core business core business for local government and therefore doesn't meet the benchmarks or the criteria for having a special levy. And that's also important in this debate where we have a lot of people saying it's not the council's business. council's business. It is standard council business to fund local tourism organisations. It is standard council. I do however think the problem needs to be addressed and that may be something that we address in the DMP. having a really clear line of sight, some form of charge that is directly linked to visitation. The comment of, you know, this current government came, said it was willing to look at the options around bed taxes. Now bed taxes did become something we could enter into. It would be far more line of sight, far more direct link and part of that could go towards the tourism organisation. So I can't agree to going back to a levy while I understand the reason why the amendment was put. Councillor Stockwell.
Karen Finzel 37:24.128
Councillor Finzel. Yes, yes, thank you. I agree that before us is about the funding. Look, I, yeah. When we talk about benchmarking, which I've just supported an amendment for benchmarking, the table that we were sent around that gives us some opportunity to look at benchmarking across the shires as to how money is collected, whether it's general rates through community levy or general rates, we do have benchmarking against that, so I think that's quite sufficient to inform my decision today. I don't we need to be looking at this. I think that we've supported benchmarking and we can pull that information when we need it, so I won't be supporting this.
Frank Wilkie 38:11.450
Question of staff: Investigation of the reintroduction of the tourism levy will be rolled into investigations into alternative revenue sources that will take place as part of the DMP or in parallel to the DMP? Does it have to be linked to this funding need?
Kim Rawlings 38:28.984
Yeah, I think it could. I think investigation into alternative revenue sources is fairly broad and could consider a range of, a raft of options. Yes, I think that's feasible. Thank you. Councillor
Brian Stockwell 38:43.024
Phillips, a clarifying question. Councillor: Just before you do, I'm just thinking, Councillor Wilson's point is that this is not an amendment of the motion, it's new business and I, on that reflection, I think it might have to be ruled out of order.
Frank Wilkie 38:59.828
I, my ruling is that I'm not going to rule it, I'm not going to rule it out of order. I'm going to, we're going to consider it and vote for it or dismiss it accordingly. Thank you councillor. Councillor.
Jessica Phillips 39:12.848
Thank you. I'll just speak very quickly on, I understand the intent of this and actually I quite agree that at some point perhaps it's something that this council should have appetite for down the track but I can't help but think back to conversations we had earlier as a council is finishing what we started and I feel like this might come. Part of the finalisation of DMP and then it may come after that so although I completely appreciate the intent behind it I think today is the right time. Thank you.
Frank Wilkie 39:49.542
I waive my right to speak. Councillor Lorentson do you wish to close?
Amelia Lorentson 39:54.562
I do. I just want to reference Standing Meeting Procedures 25.1 in terms of.1 in terms of whether an amendment is ultra-bias. An amendment must modify, refine or add to a motion, not reverse or nullify its intent. I don't believe that this amendment reverses or nullifies its intent. It adds to the motion. In terms of the discussion around the table, I respect everyone's feedback. I will..that it was an investigation that I was requesting, and something that could be done as part of the roadmap to, again, provide clarity to the community as to who pays and what that funding is. funding is directly for. But I'm happy to whatever decision is on this council and it's something that I'll probably revisit as part of the destination management plan discussions. Thank you Councillor Lorentson.
Frank Wilkie 40:53.086
Those in favour of the amendment? Councillor Lorentson. Councillor Lorentson. Those against? Those against? Councillor Stockwell, Wegener, Phillips, Finzel, Wilson and Wilkie. The amendment is lost. Does anyone else have an amendment they'd like to test? Councillor Lorentson.
Amelia Lorentson 41:08.968
I have a last amendment. I request that the CEO provide a report to a future council meeting noting the executed funding and performance agreement with the additional KPIs, the agreed roadmap once finalised, the event sponsorship costs included, including operational and resource costs associated with the events.
Frank Wilkie 41:32.824
And we have a seconder for the purpose of debate.
Karen Finzel 41:37.464
Happy to second for purpose of debate, Mr Chair.
Frank Wilkie 41:41.224
Thank you, Councillor Finzel.
Amelia Lorentson 41:43.524
Councillor Lorentson. Thank you. This is just a simple noting report and I've understood that this is what has historically happened. That a report... A noting report comes back to Council that outlines the executed agreement with Tourism Noosa that includes any extra KPIs, the agreed roadmap and a breakdown of the sponsorship costs including what it takes takes to run, the cost to run, and support those events. This is not about making another decision or interfering with the CEO's delegated authority, it's about transparency and just keeping the councils and the community in the loop.
Frank Wilkie 42:24.380
Questions, councillors? Councillor Stockwell?
Brian Stockwell 42:27.780
I don't want to be a pedant, but I think there needs either be dot points or a slight wording change because the CEO provided a report, one report, although there's two different time frames. The performance of funding, performance agreement with digital KBI's will be finished quite soon, the roadmap later. The event sponsorship probably to the funding and performance agreement. I just think maybe it's, request the council provide reports to future council meetings for the, and then, am I changing this, colon The performance agreement with additional KPIs, dot point, event sponsorship, dot point, that's my suggestion. and then dot point, the executed funding. So provide reports, not a report, to future council meetings. Provide reports to future council and I want to put a colon after that note and then the dot points after that.
Larry Sengstock 43:44.300
Yep, next one, that's it.
Brian Stockwell 43:48.180
And then after. Yep. If the, if the councillors are happy, I think that's it.
Frank Wilkie 43:57.520
Council's happy with those changes to be made. Any further questions or comments?
Jessica Phillips 44:09.660
I'll make a quick comment on that one to show support because we've heard it a few times. Transparency matters to this community. We do need a public report of what's been agreed to. public report of what's been agreed to, the funding and performance agreement, KPIs, the roadmap and the actual cost of sponsoring events and I believe that it's our obligation to build, continue to build confidence with our community and this I believe will
Frank Wilkie 44:40.240
Continue to grow. Councillor Wegener. I'll speak to it.
Tom Wegener 44:43.000
It appears to me this is just your standard order of business. We're requesting the CEO Business. We're requesting the CEO for four reports. That is part of what our normal process is around the table as counselors. As these things come along and as they evolve, especially the destination management plan, our fingers are going to be on the pulse. So this is micromanaging the
Jessica Phillips 45:13.020
Question. Would we see the finalisation of the road map for endorsement and all of these things individually or would some of it be under operational
Larry Sengstock 45:30.760
My proposal would be that we would bring this back on a regular basis to council because it is obviously it's a very very well publicised public exercise but also I think bringing the road map back as we work through it and then we get a finalisation of that the sponsorship costs I think is something that would come probably sooner rather than later because we just need to work through that and understand what those costs are we just haven't had that opportunity but the roadmap certainly that's the that's the six month in the end of six months is where we look at the roadmap the executed performance funding and performance agreement would be because we're looking for the end of June early July is the as the signing of that agreement so we'll get the agreement in place bring that back the council's
Amelia Lorentson 46:30.520
Is authorised to prepare and execute pre-performance agreement approval release of funds authorised to authorise the CEO to transition the sponsorship events, to prepare the funding performance agreement, to work with TINAN to complete a comprehensive roadmap and note that the funding agreement is established prior to the completion. There is no mention in the report that a report will be coming back to provide transparency clarity to what's actually being agreed to. Again, as Councillor Phillips mentioned, we've made a commitment to transparency to our community and we have an obligation to ensure that happens. Thank you.
Frank Wilkie 47:11.709
Those in favour of the amendment?
Larry Sengstock 47:14.929
It's too late.
Frank Wilkie 47:15.909
Yeah, it's too late. It's okay. That's unanimous. Any more amendments, councillors? Councillor.
Jessica Phillips 47:22.869
Thank you. My first amendment. And reinforce the importance of maintaining the Noosa brand and include in the new funding agreement a requirement for tourism Noosa to maintain focus, investment and marketing activities directed on the enhancement and maintenance of Noosa as an iconic destination through: one, ensuring that the marketing product remains strong and appealing by supporting sustainable tourism and community well-being, and two, working with tourism Noosa to identify key areas for investment that align with the future destination management plan.
Frank Wilkie 48:08.957
Now we have a seconder, please. Thank you Councillor Lorentson. Councillor.
Jessica Phillips 48:15.739
I'll keep it brief again. My amendment is to ensure or sorry to prevent any service gaps Any sudden staff losses or programs that could potentially come from the new agreement. I'm proposing this amendment to ensure that the operational stability of Tourism Noosa during what will be a complex and roadmap process, regardless of where we land on the long-term funding or governance, we cannot afford a gap in essential services from the visitor management to frontline business support and this amendment gives us a steady hand while we plan for the future. It's not about entrenching the current model, it's about ensuring that we don't lose control of tourism outcomes while we rethink the structure behind it.
Kim Rawlings 49:21.402
So through the Chair, are you referring to Tourism Noosa strategy? So Tourism Noosa has a four-year strategy which they developed which is a requirement of the current funding deed and is a requirement of the current funding deed and Council have endorsed that strategy but it is Tourism Noosa strategy. The funding agreement also currently, the current funding agreement also requires Tourism Noosa to maintain and be a leader in terms of the Noosa brand so there is alignment with the current agreement I would think that that should flow through to the future agreement and yes I would think that that does align with their existing
Amelia Lorentson 50:07.080
I'm happy to support the amendment I think it just provides clarity I believe this is already what Tourism Noosa is doing and I don't think it poses any onerous obligations on Tourism Noosa and I appreciate that the amendment has given clarity that that is the role of Tourism Noosa.
Frank Wilkie 50:27.960
We'll see the wording again, please. Councillor Stockwell.
Brian Stockwell 50:40.260
I support the amendment because it does reflect the intent of what we're doing. I also think it's important that it's talking about the importance of maintaining the Noosa brand and there's a lot of commentary at the moment how Noosa got a strong brand and that is all we need. Whereas I whereas I'll, in talking to the substantive motion, I'll talk about some of the research which suggests the brand as we perceive it is not what is perceived in the market. And the need to continue to reinforce and evolve that brand such that So it's really important to understand that while people who live here have a really strong sense of what Noosa is and its brand and its image, the people who we'd like to visit here don't necessarily have it and so that's one of the arguments of why we continue to need to promote and market Noosa as
Frank Wilkie 51:56.160
Councillor Phillips, do you wish to close? Those in favour? Councillor Stockwell, Wegener, Philips, Wilkie. Those against? That's carried. Any more amendments?
Jessica Phillips 52:30.600
My next amendment is to ensure that the development of the tourism roadmap and any future amendments to governance or funding structures be explicitly aligned and informed by the final destination management plan, ensuring consistency of purpose and long-term strategic alignment between Council and Tourism Noosa. I'm aiming to achieve broader strategic direction from the DMP preventing any short-term governance decisions. We need to prioritise and finalise the destination management plan and I understand I may have maybe taken a little bit longer to understand the full weight of the DMP but today I confidently say that it's Council we have to lead here and say that we're going to deliver on something we said we would which is destination management plan and that's going to reflect our community. management plan, and that's going to reflect our community's values, environmental, social and economic. So any roadmap or funding change needs to be aligned with that vision. This amendment simply locks that alignment in. We cannot afford to let any short-term governance adjustments undermine our long-term strategy. is about protecting the strategic investment that we've already made through the DMP process.
Frank Wilkie 54:09.857
Councillor, councillors, any other? Councillor Lorentson. A question to Kim. What happens if the DMP isn't finalised or if it's not endorsed by council?
Amelia Lorentson 54:22.837
Are we potentially building a roadmap around something that may not...
Brian Stockwell 54:33.500
I think she actually answered the question.
Kim Rawlings 54:38.680
I think the report already says that should the DMP be completed in this timeframe that it should influence. It also suggests that there is a clause in your agreement as per the existing agreement that when the DMP is finalised that any amendments to the agreement can occur at any time to align with the with the DMP, so any new funding agreement would continue to have that. Cathy, can I have those words back please? I do read this to say that say that any future amendments to governance or funding should be informed by the DMP. So that's not saying now, that's saying sometime in the future. Doesn't lock it to a timeframe. So I think I think it's okay. I think it's consistent with what we were intending to have in the agreement in terms of when the destination management plan is complete. I agree. That we ensure consistency.
Frank Wilkie 55:51.352
Thank you, Councillor. Director Rawlings, Councillor Stockwell. Don't demote her.
Brian Stockwell 56:01.152
Ensure that the development of tourist roadmap is consistent with the final destination management plan. Unfortunately, it can't be done yet. Future amendments could be, but one may have a shorter timeframe. I understand what Councillor is trying to do, but as we just outlined, it's what it's just trying to do, but as we just outlined, it's what is proposed in terms of one informing the other. So just because that first bit of it does basically say you're not going to get a roadmap until the DMP is finished and we know from recent experience and historic experience, and this river plan was at a draft stage in 2016 when I got here, there may be holdups. So I can't support it just on that basis, but I understand and support what Bob was trying
Frank Wilkie 56:55.780
I'm going to support the amendment because it is, it imposes a discipline on this council to meet timeframes and it is perhaps a very, it is a very strategically sound amendment. I fully support it. Thank you, Councillor Finzel.
Nicola Wilson 57:18.893
I would definitely suggest a technical amendment to take out the roadmap given that the roadmap will probably come before there is a final destination monitoring plan but I do appreciate the intent of this amendment to make sure that the DMP is a priority and a focus to get that done as quickly as possible.
Frank Wilkie 57:35.713
What would be your suggestion?
Nicola Wilson 57:39.215
Ensure that the development of any future amendments, so just take out the tourism roadmap.
Karen Finzel 57:48.675
Ensure that any future amendments.
Frank Wilkie 57:50.695
Ensure that any, the development of any future amendments to governance and funding structures. You wouldn't need the development?
Nicola Wilson 57:58.455
No, just ensure. Ensure that.
Jessica Phillips 58:03.820
Am I taking that out?
Brian Stockwell 58:05.180
Yes. Is everyone happy? I'm happy. Is everyone happy?
Frank Wilkie 58:09.140
Are you happy with that, Councillor?
Jessica Phillips 58:10.820
I'm happy, thank you.
Frank Wilkie 58:12.180
Councillors, are you prepared to support that change?
Karen Finzel 58:15.480
Yep, can't just make a point. Yeah. really support Councillor and her intent here. We're all about transparency and good governance. I think anything moving towards that is well worth supporting. With the technical change, I'm happy to support it.
Amelia Lorentson 58:38.464
I fully support the intent. What I'm concerned is that we're locking ourselves in a direction based on a plan that remains uncertain. I think final alignment should only be made once the DEP is fully endorsed by full council, and for that reason only, I'm not going to support this. Thank you. Councillor, do you wish to close?
Jessica Phillips 59:08.020
Very quickly, my intent, and I appreciate the decision from everyone here and all the points raised. Again, I'll reiterate, after I want to walk out of here with absolute certainty and clarity and transparency and so that my amendments have all been directed at making sure that that occurs.
Frank Wilkie 59:26.592
Thank you. Put the amendment those in favour? Councillor Wegener, Phillips, Finzel, Wilson and Wilkie. Those against? Councillor Stockwell and Lorentson. The amendment is carried.
Jessica Phillips 59:39.708
I'll follow on from my next one because it may assist in some extra clarification. In providing a 12-month agreement, Council wants to ensure operational continuity... continuity continuity of Tourism Noosa, apologies, throughout the roadmap. Include a clause as per the existing funding agreement that when the DMP has adopted any agreement and associated funding with Tourism Noosa may be varied in...
Frank Wilkie 01:00:12.600
Okay. I have a seconder for debate, please. You can ask a question, Councillor Wegener.
Tom Wegener 01:00:19.680
Councillor Wegener: Can I second for that? Councillor Wegener: Without compromising my ability.
Frank Wilkie 01:00:24.380
Councillor Wegener: Yes, you can second. Councillor Wegener: Yes, you can second this. Councillor Wegener: Councillor Wegener, thank you for seconding. Councillor?
Jessica Phillips 01:00:30.280
Councillor: Again, to reiterate, I'm looking to provide some flexibility. To provide some flexibility without locking Council and Tourism Noosa into structures that may no longer serve their purpose once the term, the long-term strategy for DMP is complete, so this is a safeguard to provide leadership and clarity to the industry, Tourism Noosa and Council. Councillor Wegener: Councillor and our community. Any temporary arrangements or funding adjustments that we make during the road back process should be subject to review once that work is complete. We don't want to lock ourselves into a stop gate solution and this clause, sorry, this amendment ensures flexibility and gives Council the chance to revisit and refine its approach with the right data and consultation.
Brian Stockwell 01:01:29.940
Just a question, the current agreement has terms to reflect any changes needed by the DMP you couldn't have this condition that the agreement be buried could you like it you're saying we're going to enter into a 12-month agreement but we can bury that agreement you'd have to have have it worded so that it's really it's just um yeah i i just have problems with the the context i know what's intended but i context, I know what's intended, but I don't think it says what's intended. I think it has a bit of a circular loop in it, so we're into an agreement, but then we're changing the agreement. We just need to say that the agreement varies what TN delivers, and in response to the... Or perhaps we could have the existing clause to clarify what is in it at the moment. I just have difficulties with the wording.
Kim Rawlings 01:02:35.769
Through the Chair, would you like me to refer to the existing clause? So, in the existing agreement, the relevant clause sits in Schedule 1. Under the Priority of Destination Management Plan, with three parts to it, the TN acknowledges that Council is presently developing a DMP which will inform TN's strategy in relation to management of the visitor economy and tourism in Noosa. Part 2 is TN will implement aspects of the DMP with those aspects to be identified by Council from time to time after collaborative consultation with Council and Tourism Noosa. The relevant clause is TN will, upon request from Council, agree to a variation of this deed to incorporate agreed obligations arising in relation to the DMP.
Frank Wilkie 01:03:29.743
My question is the motion, the original motion from the recommendations is however should the DMP be adopted during the term of the agreement, provisions will be in place to allow for variations to the agreement to ensure Tourism Noosa activities align with the DMP's principles, outcomes and relevant actions. Actions. Is this reinforcing what's there already?
Kim Rawlings 01:03:57.037
Yes.
Frank Wilkie 01:03:59.417
I'll speak to it. I appreciate what you're doing, I agree with what you're doing, but it's already in the original motion, so for that reason, to avoid duplication... Any other councillors wish to speak to the amendment? Councillor Finzel.
Karen Finzel 01:04:18.520
Yes, for duplication I won't be supporting it, but I want to commend Councillor as working really diligently to try and make sure that, you know, we've got our eyes all over this and that we're... that we're, you know, dotting the dots and crossing the T's, you know, to engender trust in our community that we are really taking a good look at this. So I commend you, Councillor, on working extra hard on this to try and ensure that we are providing good governance to Thank you, Councillor Finzel.
Frank Wilkie 01:04:49.881
Any other discussion? Further discussion? Councillor, you wish to close.
Jessica Phillips 01:04:57.859
All I am trying to do is sometimes I think the language that we use in reports in council are often very clear for the people that watch our meetings and so sometimes... my intent is more around very clear communication with the mums and dads and just the people that may not know the intricacies of the language that is used but I appreciate everyone sitting around the room. sometimes Thank you.
Frank Wilkie 01:05:26.808
Councillor. Put the amendment those in favour? Councillor. Those against? Councillor Stockwell, Wegener, Finzel, Lorentson and Wilson and Wilkie and congratulations on your first sick one. I don't know, I don't know.
Jessica Phillips 01:05:44.278
That's fine, but thank you, you know. It's a milestone.
Kim Rawlings 01:05:47.878
I'll wear it.
Karen Finzel 01:05:48.878
I will, thank you. Okay.
Frank Wilkie 01:05:52.178
Any other amendments to be tested, councillor? tested, councillors. Yes. Councillor Finzel.
Karen Finzel 01:05:56.304
Yes, thank you, um, oh, do I have a stamp? Yeah, I'll just, um, I'll get my number. Uh, this amendment, oh, we've lost the screen.
Amelia Lorentson 01:06:07.724
Yeah, well, yes.
Karen Finzel 01:06:10.311
So just in support of good governance, continuous improvement, um, we know policy change alone won't earn trust of our community. Um, my amendment, the purpose of this today is to ensure, again, uh, community, we have eyes all over this, and again, we're being. all over this and again we've been wanting to bring good governance to this decision before us today so my amendment is to request the CEO to provide monthly status reports on the progress of the Tourism Noosa funding and performance agreement with Noosa Council.
Frank Wilkie 01:06:49.223
May we have a seconder for that please. Councillor Finzel.
Karen Finzel 01:06:57.180
Yes I've brought this before us today I did speak to the CEO with regards to this again to make sure that our good governance framework that is set and ratified council is adhered to and can ensure that our community can feel that we are providing transparency and accountability. Through the chair can I ask the CEO. Certainly, so Mr CEO how do you see the benefit of the monthly reporting back to councillor with regards to progressing this?
Larry Sengstock 01:07:33.927
Councillor, that's terrific chair. That's what I was talking about before, I'm more than comfortable to bring this back as an iterative process so that we do, and I'm aware of the profile of this, so it's important that we do have a regular status update. There may be not a lot to report on a monthly basis but where we can we will certainly, and it just gives us a discipline that I'm keen to have and people can then see where we're travelling and how we're progressing with it is very important. is a very important piece of work, so I'm happy to do that.
Nicola Wilson 01:08:05.905
Can I just ask a question as well? I'm just concerned about confidentiality and privacy and I'm not quite sure what exactly this, what type of information...
Larry Sengstock 01:08:20.658
Again, through you, I think, through the Chair, I think that that's that's a matter for us to work through but through, but there'll be parts that we can bring to the table. There'll be other parts that are confidential in terms of finances or what it might be. But I think just to show that it is progressing and we are keeping on track, I think is a very important piece because, you know, that's part of the criticism of... some of the things that we've done in the past that, you know, things have lagged and they don't understand why they've lagged because there's other priorities, but if we can keep that monthly reporting then I think that's an important piece of governance that we should be adhering to for this particular project, so I'm comfortable with it. But, you know, I would be certainly very conscious of what's confidential, what's not and what we can bring to the table.
Amelia Lorentson 01:09:06.310
I'm happy to support the amendment in front of us. We're talking about significant amount of public money and I just think just think that the amendment ensures that there's transparency as to how it's used. I'm so happy to support Councillor Finzel. Thank you.
Jessica Phillips 01:09:27.523
I'm also happy to support given the recent discussion around that feeling of maybe not so transparent. I hope that this will achieve exactly that, some transparency with the community about the tourism Noosa funding. So thank you.
Frank Wilkie 01:09:45.049
Councillor Stockwell.
Brian Stockwell 01:09:47.369
I don't think I can support it. I think monthly is overkill. I think reporting based on key steps or achievement of the process. We had a previous We had a previous amendment that talks about applying the agreement once it's finalised, the events once we know about it. I think that is a preferable approach. I think if the intent is not clear is to report back on performance. terms of the performance agreement then quarterly is probably the minimum you would need to have any real real feeling of achievement of performance. I just think monthly is too onerous and you know we are trying to
Larry Sengstock 01:10:33.152
I'm not necessarily talking about the performance of it, I'm talking about the progress of the roadmap and how we get to the end point and how that's developed is what I'm proposing. Yeah, the councillors wish to speak to the amendment. Councillor Wilson?
Nicola Wilson 01:10:52.346
No, I wanted to ask you another question. Yes, you may. That's not what I read from that and if the first payment would be due in July, surely we would need to get to the point of having a funding agreement by then, so I'm not quite sure what process would be updated.
Kim Rawlings 01:11:13.300
I think the intention, and maybe councillors may want to consider a technical change to the wording, was around the progress of developing the road map and how that's advancing. That was my understanding.
Karen Finzel 01:11:28.820
Councillor Finzel, you may want to consider Yeah, I think what I was trying to achieve was, and I'm open to think if people need quarterly, I was also discussed should we bring it through the monthly financial reports. We thought that it was probably best brought through another channel. Really my intent was that we would have clear stage gates that track delivery, flag risks and ensure residents stay informed, giving community confidence that we're not just planning, we're taking action and we're mindful that we bring the community along with the journey. You know, I think the only success we're going to find through this is that strong connection to bring everyone with us, so that was sort of the intent.
Frank Wilkie 01:12:12.526
You understand the intent, it was suggested that what you, the change was request the CEO to provide monthly status reports and the progress. the development of the roadmap.
Karen Finzel 01:12:25.903
Yes, we can do that.
Frank Wilkie 01:12:27.383
Not the tourism Noosa funding and performance agreement.
Karen Finzel 01:12:30.203
Yes, we can do that. I'm happy to do that and I'm also happy to change it to quarterly if the councils around the table feel that they would support it.
Frank Wilkie 01:12:47.060
My ruling is if people want to change it to quarterly, that's a significant change, so we'll let this one lapse or continue. For those of us that want monthly reporting on how this roadmap's going, we can put it to the dole. I support monthly status reports on the development of the roadmap. The CEO says it's not going to be an onerous thing, it could be a one pager, but it just imposes a discipline and a mindset in the CEO and key staff that you've got to keep this thing moving along, so for those reasons alone, and also keep the community informed, for those reasons alone I'm community informed. For those reasons alone, I'm willing to support this amendment. Thank you.
Nicola Wilson 01:13:27.500
The report's actually saying that the roadmap has to be completed by December, so if we had quarterly, that would mean only two updates, so I'll support that. Thank you.
Frank Wilkie 01:13:40.320
Any other councillors wish to speak to the amendment? Councillor Finzel, do you wish to close? No,
Karen Finzel 01:13:45.402
I'll move by roll. Okay, put the amendment. Those in favour? Councillor Wegener, Phillips, Finlayson, Lorentson, Wilson and Wilkie. Against? Councillor Stockwell, Mr 6-1.
Brian Stockwell 01:13:56.762
Yeah, I have to continue my leadership from having the most 6-1s. The record is intact. Okay, councillors, do we have any more amendments you wish to test?
Karen Finzel 01:14:05.542
Oh yes, I do have one more. This amendment is to request the CEO to engage an independent expert advisor to work in collaboration with Tourism Noosa and Noosa Council, addressing the matter's outline. this report, and present back to council.
Frank Wilkie 01:14:33.144
We have a seconder for that, please. Thank you, Councillor. Councillor Finzel.
Karen Finzel 01:14:42.984
Noosa is at a crossroads we're a world-class destination but we're also a community and right now that community is under pressure. I just feel like to engender trust with community and show good leadership. This to me is just another layer to ensure that the outcomes we're seeking remain transparent and that we take Thank you.
Frank Wilkie 01:15:07.188
Questions or comments, discussion counsellors? I have a question to the CEO. I do believe do you believe within the organisation there is any key gaps in knowledge, expertise and experience that are required to address the matters outlined in the report or do you think we have got that knowledge, expertise and experience
Larry Sengstock 01:15:35.352
We've got a lot of knowledge and experience in this organisation and I acknowledge that I think that we have but I think also I think that having and it's a matter of how a matter of how much of this independent advice we utilise or need, but I think just to make sure that we are contemporary and people are looking at it and saying we've considered as wide a range as we can, so if we can, we can look to do that, I'm comfortable with this.
Nicola Wilson 01:16:04.800
Our support this amendment. We all need to work together to focus on the future, but we do have resource and constraints in both organisations, so more in terms of time than... capability. I think it's also good to get an independent perspective. There's a lot of history to this relationship, different iterations of how the funding's worked in the past, how it's been funded, how it's been raised and delivered, and probably lots I think having an independent person who comes in and has a broader look, maybe has some different perspectives from other areas as well, so rather than just trying to work with new version of what's been there before, having a really fresh perspective. That's what I support.
Tom Wegener 01:16:56.580
From, but this exercise is getting more and more expensive, and I'm very concerned about that.
Frank Wilkie 01:17:02.640
Thank you, Councillor.
Amelia Lorentson 01:17:04.900
Councillor Lorentson. Again, I respect the intent of the amendment. I'm a little bit confused. This is the first time I've seen all these amendments. So I'm processing the implications, financial impacts, and whether we're duplicating. We're in the process at the moment with our destination management plan. We have a project control group. We've got an ERG group. It's about to go out to board public consultation. I think we're making this probably a little bit too big. Also, I am a strong... What's the word? I'm a strong advocate of... of utilising internal expertise. I really, really don't support external expertise unless there is a gap, a talent gap, and I believe between Noosa Council and Tourism Noosa and the PCG and the ERG and the community and the councils around the table that... you know, we can reach... we don't need an independent expert advisor. Again, given that this is the first time I've seen the amendment, I can't support... support something without really having some considered time.
Jessica Phillips 01:18:27.554
Can I ask a question, please, Mr. CEO? Can I ask when the last meeting was with the project control group?
Kim Rawlings 01:18:43.400
Can I take that on notice? The last meeting with the project control group collectively was probably early to mid last year, just prior to the DMP being placed on hold by council, which I think was, I might be even losing the year, I think was mid last year, to advance other projects like the Noosa Bill for sure. So it was just before then. We have been keeping in contact, regular contact with the PCG and have recently had individual meetings with them to keep
Frank Wilkie 01:19:22.300
Councillor Stockwell.
Brian Stockwell 01:19:26.220
I'm weighing up, part of the issue is the generality of the amendment, independent expert advisor, and then matters outlined in report could be as far as does marketing work versus what is the best governance structure for the future arrangement. Is it member based, is it something else? I have no problem with if we see a need to get independent input. a need to get independent input that we do that but that can be done as normal operational business. I don't think a fallback position of just getting broad consultancy services in is one we want to set the precedent on. I agree with Councillor Lorentson and in this matter I believe we have a a wealth of knowledge, expertise and experience both within Tourism Noosa and its board, its members, our PCG and our staff and I don't think paying additional people to be involved in the process would get a lot of return on investment.
Frank Wilkie 01:20:46.910
You close, you will be able to do so fully then. Any other councillors wish to ask any questions or speak to it? I'll speak to it. Councillor Finzel, I really appreciate you bringing this. I understand the intent behind it but I also have concerns about the scope of what's included in all that independence. What will that independent expert advisor be advising on? It could be quite vast. I'm also convinced we do have the expertise within Council and Tourism Noosa. any other body involved. To have an extra body brought in has the potential to slow down the process. This is something we have to keep moving along. I wouldn't want the process slowed down any more than it needs to be. Any more than it needs to be for proper oversight having referred to and back and forth to an independent expert advisor I think would just be an unnecessary level of oversight and I'm reassured by the monthly reporting that the CEO will give us from the previous amendment that will keep us on track and give us the proper oversight. So for that reason alone I appreciate the intent but I can't support this. Councillor Finzel, will you wish to close now?
Karen Finzel 01:22:11.000
Yes, Thank you. councillors for your comments around the table. In terms of the scope and the broadness, that was done with intent. I felt that that gave the CEO the opportunity to call in fresh eyes or extra expertise as matters arose. I did not want to constrain that opportunity to to constrain that opportunity to limit it. I do support the expertise that we currently have access to and that is, you know, I commend the work they do around the table within this council and externally and in community. So that was not my intent and actually my intent was to progress and action what's been outlined in this because it has dragged on for a long time. to say I respect that from my viewpoint I raised this matter because I felt that would it be speediated because if there was a bit of a speed bump and we wanted a fresh set of eyes with a new perspective something that's innovated and forward-thinking that we haven't thought about I just felt this was a fresh set of eyes that provided that opportunity and the support the CEO. And the support the CEO in progressing this to reach really significant timelines because as we're well aware the community is at a crossroads. We have a community that is under pressure right now with the impacts of over tourism, traffic congestion, housing affordability, crowded public spaces and environmental stress and they're not abstract. They're felt every day. by the people who live here. Locals are telling us it's too much and they're not being heard. I just feel that like this engenders trust if we can pull on any mechanism we can to try and give action to this, support the CEO and the councillors. I'm not dismissing that we do not have expertise but I think this was a well thought out amendment. well thought out amendment in support of the issues that I just raised, but I respect everyone's opinion around the table. Thank you. Councillor
Frank Wilkie 01:24:09.831
Finzel. I'll put the amendment those in favour. Councillor Wilson, Wegener and Finzel. Those against. Councillor Stockwell, Phillips, Lorentson and Wilkie. The amendment is lost. We go back to the original motion now which contains all those amendments. I would like to just,
Jessica Phillips 01:24:28.341
I did not ever want to do this, but I'd like to do an amendment on the floor. but I'd like to do an amendment on the floor, and I'll tell you why. Hearing that the PECG group hasn't met for some time, I would like an amendment that... Do I do my amendment first or speak to why I'm telling you my amendment?
Frank Wilkie 01:24:50.450
Can I ask, is it critical and it critical and pivotal to the development... I believe so of this funding deed or the DMP?
Jessica Phillips 01:24:58.473
The DMP.
Frank Wilkie 01:24:59.293
Which is a separate matter? Separate.
Amelia Lorentson 01:25:01.573
They're intertwined. We're talking today about the funding deed?
Karen Finzel 01:25:04.493
Yeah, they're intertwined.
Frank Wilkie 01:25:05.533
We're talking about the funding deed.
Karen Finzel 01:25:07.773
Through the the Chair, may I request to speak? I feel for democratic process and giving one equal voice at the table. We're not here to debate whether we think Councillor Jess Phillips' amendment is where it needs to be. I think we put that up and then we'll debate that around the table.
Frank Wilkie 01:25:30.100
My suggestion, Councillor, is leaving it for a discussion on the DMP, which is due to come before council sometime soon. What's your...
Jessica Phillips 01:25:42.720
Whilst I respect that, all I've heard is we're putting, and yes, we're here for Tourism Noosa, indeed, but we've put a lot of restrictions and... we've put a lot of restrictions and obligations on what we want from them, and now I feel that it's only right to say that we are going to have monthly meetings with our PCG and ERG group to... I understand that...
Frank Wilkie 01:26:14.620
Look, I'm going to rule that that's out of order because it's not germane to the development of a funding deed, certainly the development of a DMP, and there are other avenues that we can discuss the frequency of myself and Councillor Wilson. The motion, the substantive motion before us now is the original motion with all the amendments that have been passed. So does anyone else wish to speak? Councillor Wegener.
Tom Wegener 01:27:00.100
You know we've just been through numerous financial meetings during the budget and I do not believe that funding this agreement is financially responsible and we were all there today. We have painted ourselves into a budget corner. We should have raised rates two years ago and last year and now we are in a bad spot and I think that in a bad spot and I think that it is just terrible financial management to be paying two to two million dollars to tourism Noosa when we know it's going to come ahead of us with rates. So I cannot support this. If you ask what would happen if you know if we didn't what would happen if we didn't support Tourism Noosa, well Tourism Noosa is a very strong organisation, they have a great board, they have a substantial membership, they get grants, they're a fine organisation with an enormous history that we all respect and love. On the board we get letters of support for Tourism Noosa including RACV, Peppers, Noosa Springs, Niche, Holidays, Glen Eden and others. Tourism Noosa is a strong organisation, we are in a financial bind. We I do not believe it is prudent for us to pay the two million dollars to tourism this year. It's absolute. It's going to come back and bite us and I just can't support it. Thank you. If you can't, so we're going to have to.
Frank Wilkie 01:28:30.566
The councillors will speak to the motion. I'm filled by a question. The question is we heard that it's currently funded by a rate of the dollar to business and Accommodation housing. If we were to not spend $2 million with the ethical segment to With the ethical thing then to be reduced the rates to business and housing. I'm not going to allow the question because it's an unfair question to ask of staff. Thank you. But you can make that assertion in your own speech if you like.
Brian Stockwell 01:29:10.136
I thought it was a good question. I am going to speak and I haven't done this for a while but I might need to ask for leniency in terms of time. Because I do think that the perceptions and advocacy in the community want three questions answered. One is, the question is, will continued funding of tourism in Noosa exacerbate or facilitate the continuation of over-tourism? One is the I am The second question is, why is it important for continuing funding for brand promotion and marketing? much is a reasonable level of funding to our local tourism organisation to perhaps arrive on that compared to other industry sectors? So Cathy, if I can have the one up regarding statistics, tourism statistics. We've heard that part of the issue driving our community concern is open tourism. No. And the main one that's affecting people is congestion. And we think about what local Day trippers are the primary source of the congestion. Combined with people from within our region. So in 2023, 2024, 42% of our visitors were day trip trippers and they only spent 7%. 7%. Nothing that Tourism Noosa does or is funded to do goes towards that. Okay, you can see the graph on the left. The orange is the day trippers. The most significant portion. To address marketing we have to have other levers. Sorry, to address over tourism we have to have other levers. Changing what we market or not defunding marketing or stopping marketing is going to do very little in my opinion towards alleviating day trippers. And why is that so? So here's some very recent data from November 22 to January 23, not that recent, next year, about mobile phones. And here you see 75 to 83 at the peak time in Noosa, Hastings Street Precinct are not the people that we target with marketing from Tourism Noosa. They come from the Noosa, Gympie, and the Sunshine Coast, and the South East Queensland. None of what we ask Tourism Noosa is to rate the brand or market to that sector. So what will it affect? It will affect our bottom one, between 16 and 25%. So if we're thinking about pure numbers, the likely reduction coming likely reduction coming from stopping all marketing as we've been, stopping public funding of marketing is likely to have a marginal effect. I'm not saying that those other areas won't benefit from some of the message being out, but I'm saying they're not the target market. So the next one. One of the challenges for us is to try and maintain our economy while reducing the number of... people visiting. And that's exactly what's happening. Okay? So, 306,000 less visitors compared to 2019. But expenditure is increased. So the bottom one shows that trend. So the trend that we're achieving through the current collaboration and partnership with Tourism New Zealand is exactly what the community's been asking for. Can we do more? Of course, There's lots of other levers, but that's really important to understand is that the value is created by the overnight visitors. So if we come to the next one, we can see that more clearly. the year ending 24th of June, the spend, while the number's fairly consistent from 2016, the spend is going up, okay. And you can see once again, 47%. And why is it important? Why is it important to continue to invest in this? And we think about, you know, that it's one of the top three sectors, and we think about a gross regional product. But where it makes the most difference is what you see on the right there. 47% of all visa cards spent across the whole Shire during the summer peak came from visitors. So that's the retail sector, all those small businesses that are direct to our visitors as well. So that's quite an astounding amount, 47% of the stuff being sold and bought in Over that period it's coming from visitors. So if we make significant changes to that, it obviously has that potential to adverse economic impact. And we've heard in this report over 4,000 people employed. We know when we look at the global situation the likelihood of the economic buoyancy going downhill rather than uphill at the moment is high. So the risk of not continuing to try and attract that high value domestic over is quite high. So when we are asked to make a decision, we're not just asked to make a decision about those who are suffering from over tourism, we have to balance that about those who are struggling to get housing at a reasonable price. Those who have got the cost of living price, because a lot of those are working in this industry. So we have to balance it. Now the DMP has been mentioned quite a few times and Councillor Wilkie mentioned it. If you go to that next set of slides. We've had a lot of feedback recently. We had a lot of emails following it. Some standard letters saying just cut it. Black and white. Them and us. We don't want it. Not council business. Most of those people I know their names because I know most of Most of them have supported me in the past. We've maybe changed that. We also had the reciprocal, which is we got a lot of letters from the industry saying we continue to be supportive, continue to do the Noosa. One of the problems of this seminar's black and white simple solutions to really complex sustainability problems like over tourism is that it vastly oversimplifies it. one of the problems So one of the techniques you use to address this is scenario planning. planning. And fortunately, we've already started that process in the DMP. We created a range of scenarios. And one of those scenarios was based on governance. And one of the key criteria in the governance scenario was this one. And it said, "Do nothing one. And it said, "Do nothing scenario. Stop promoting Noosa Shire to all visitors." And a whopping 6% of the respondents supported that. So, councillors, we may be feeling the pressure of a range of letters and emails coming in to us. But when taken out of this hotbed of the current environment, only 6% thought that. And there are other criteria in there. Look at what was most supported, is that transformative suffice scenario. Mark at Noosa Shire by highlighting values that align with regenerative tourism, making things better, community and Kabi Kabi values which will encourage people to give back, respect people in place and travel responsibly. Develop an innovative initiative to track figures and philanthropic contribution for environment and community health projects. If you add that up to the next aspirational one, which is a step back, you see that over 50% of the You see that over 50% of the people saw, well as part of their scenario, thought that a continued role in promoting the brand and marketing to people who are likely to share our values heading towards a vision of the future of Noosa which aligned with their vision. And that's really important. What we're talking about here is, is the role of Tourism Noosa to help this community get to a place where we want to be in the future. We've got an example of that. When we think--
Frank Wilkie 01:37:56.920
Councillor Stockwell, your time has been questioned. Yes, it has. On this matter, I'm prepared to allow Councillor Stockwell to speak a bit longer. I'm happy to allow his name and say thank you.
Brian Stockwell 01:38:15.859
Has it? Yes. Okay, I've got it. Two more. Very quickly. We perceive it, I've talked about this earlier, but four months of research show that Noosa is currently perceived as offering... It was talked about, we thought we had great experience, and is not widely recognised for its efforts in environmental conservation. That's the real take home message. So this campaign was focused on it. Next slide. After the campaign, 8% lifted the perception of Noosa having great experience, 7% lifted the perception, and what was it all about? It was about getting people here and about who share our values, who want to... I haven't got time to go through it, I'll send it to you at the end. But basically, even part of it was doing a climate calculator. So it's highlighting activities such as hiking, kayaking, mountain biking, eco-tours, which attract a more diverse visitor base. That is what the community visitor base. That is what the community said we wanted to do and that's what we need to do more in the future. I'll finish on the last one, which is the first one, and this is the one that I tried to bring up before, that we had our computer. And that is, we talked about benchmarking, so we talked confidential data. I've just extracted some statistics out of that. So, the dark green is Noosa in the current year, and it's comparing the investment by similar-sized councils in their local tourism... The amount of investment from the council and the LTO compared to the number of jobs however if you compare in the industry, we're well above average. Just compared to those three. So that's what I want to leave you with. How much? I think the balance we've got in the recommendation by the nation, by staff, is somewhere around the average.
Nicola Wilson 01:40:40.860
Is there any evidence to suggest that if you were to increase or decrease the amount of marketing to focus interstate or overseas visitors that it would affect, it would actually increase or decrease how we're going to be seeing that marketing? Or say, oh, we've switched up internationally, so now we'll go around the picture. Is there any proof?
Frank Wilkie 01:41:07.988
Well, in terms of is there any evidence, I think you need to want to come to the table.
Kim Rawlings 01:41:15.408
Let's get in the chair. Thank you very much. We don't have any evidence as part of this report either way. We can take that on notice. But generally speaking, we have lots of case studies that have shown where local governments have taken money out of the RTO, and then taken many, many years to get back to the position that they were in when they took that money away. So we have got evidence and case studies to show that, but not immediate Australian experiences.
Frank Wilkie 01:41:53.300
Thank you. Can I understand, maybe more in layman's terms, please, Dr. Rawlings, around the milestone payment of $1.2 million and how that--
Kim Rawlings 01:42:20.220
So the existing funding agreement of $2.52 million has two milestone payments. This is how we've always paid tourism Noosa. The first being at the 31st of July of each financial year, half of that payment being $1.2 million. The second being equivalent. being equivalent under the current agreement at the 31st of January of the same amount. So given that we intent of this report in some ways to allow operational, allow the operations to continue, allow ongoing current commitments to be serviced and honoured. The recommendation is that we provide the almost equivalent amount to what we provide now at the six-monthly mark which is 1.2 million dollars so that figure was based on what we currently pay to allow six months of continued service while the roadmap was being developed and then that six-month being developed and then that six month mark to that for the second part to be contingent on roadmap and a couple of other things.
Jessica Phillips 01:43:34.201
A lot of pressure because we have, thanks Councillor Wegener for prompting me after our budget meeting this morning. Has there been consideration when we were coming to this new agreement? We're asking council to look at areas to find efficiencies. Has there been a conversation through this process with Tourism Noosa to put an obligation back on them to find some efficiencies in their work and product work? So then we can pass that on because I'm hearing that that's definitely in consideration.
Kim Rawlings 01:44:10.244
Yeah absolutely that's what the report does. The report says there is a reduction of 520 $520,000 proposed based from existing funding. A portion of that it relates to events. The remaining portion of that is essentially an efficiency dividend to find efficiency. Dividend to find efficiencies within the organisation to the value of $270,000.
Jessica Phillips 01:44:40.030
Question, do we say that our commitment is 1.2 and they have to find the efficiencies or do they say this is what we need to deliver? No, this is Council's decision. This is an officer recommendation then for Council's decision about what we're putting forward in terms of an amount for...
Tom Wegener 01:45:07.440
Councillor: Could you give me just a ballpark of the cost invested into the DMP and how much of that's looking forward through the rest of the year is being allocated to the DMP?
Kim Rawlings 01:45:25.656
I think we have about $100,000 allocated for completion of the DMP, but I would have to check that.
Frank Wilkie 01:45:39.300
Councilors, myself, Councillor Wilson, Wegener, Stockwell have spoken to the motion and the councillors wish
Amelia Lorentson 01:45:59.240
Councillor Finzel.
Karen Finzel 01:46:06.880
Okay, so firstly, we are at a crossroads. I believe we're at a transition, trying to give fair consideration to everyone involved transitioning out of where we are and where we'd like we'd like to go. Anyone who's given birth realises that transition is challenging, it is painful, but it comes with a measure of hope. So I'm hoping that's where we're heading for today. I always like to I always like to know what has preceded me where I am and where I'm going. So as part of my research into this I went back to November 2021 when we had the then CEO put his report to council. Interesting to note in there that Tourism Noosa jointly worked together to work on Tourism Noosa and the constitution which was based on a representation model. What's interesting, I did a little bit further research and I'll be really brief and I can only take an excerpt, but from a journal of sustainable tourism by 2011 from James Cook Uni, from Gianna Moscato, she provided a discussion paper and it revealed a dominant social representation of tourism planning in which destination residents play only a minor role and are typically excluded from tourism governance and external agents. their views of tourist needs are dominant. Many planning models were narrowly focused, had limited evaluation of all tourism benefits and costs, paid little attention to economic factors and did not integrate into wider development processes. The paper argues that their social representation assumes the core objective of tourism planning is to enhance outcome for tourists and tourism businesses rather than for destination residents. And I think what we've got here today is like, you know, this is a model that was written, there's deficiencies in the model, or you could say there's celebrations in the model, and this is where we've ended up today. So I think we're in a transition trying Transition trying to amend where we have been and where we're going. Like I said we are at a crossroads, we are a world-class destination but we're also a community and right now we know that this community is under pressure. The impacts of over tourism traffic congestion, housing affordability, crowded public spaces and environmental stress aren't abstract. They're felt every day. I want to thank all the people that sent me emails, there were so many in my inbox I I do apologise, I've been unable to answer every one of them, but it's been across the whole of the sector, not just one group. It has been, you know, pretty much a good representation of our entire community. And I think the real change begins with community involvement. That's where good governance matters. We must bring residents back into the centre of tourism decisions, not just as stakeholders, but as co-creators to the solutions. Together, we can build a future we can be proud of. Connection and kindness. For each other is paramount during this time of insecurity. We also know that tourism brings major benefits. It's a pillar of Noosa economy, supporting local jobs across hospitality, medical and retail, health and wellbeing, transport and creative industries. Transport and creative industries. Small businesses from our businesses, from our tourist operators to cafes and boutique stores, rely on visitor spending to survive and thrive. Tourism, when well managed, brings vibrancy, opportunity and income to the Shire. also providing employment opportunities for our students, which is really important. All of us can say we started somewhere as a teenager learning how to get engaged in the workforce and put money in our own pockets. But we can't ignore, and we are not ignoring, residents are carrying the weight of tourism's growth. From noise and traffic to infrastructure strain and rising living costs. It's not sustainable and it's not fair. The challenge is, is how do we maintain economic benefits We can ensure tourists contribute directly to the things that they impact. This revenue can be reinvested in infrastructure upgrades, environmental restoration, community services and local The policy change alone won't earn trust. We need to track our delivery, flag risks, and ensure residents stay informed, giving the community confidence that we're not just about planning, we are taking action. And we are taking proactive steps. To transition us from where we are, to where we're going. Change will take time, but with clear reporting, community consultation, and good governance, we can shift the model, in my belief. And hope that better reflects and pays respect to our people, our place, and our future. A Noosa where tourism supports jobs and small business, but not at the expense of local lifestyle. style. ANUSA where residents sit at the the heart of who we are, supported and proud of how we welcome each other and the world. I think, you know, this is what we all aspire to. We're all here for the same reasons. I think the challenge before us today is today is how we do not disadvantage one sector or many sectors as we transition forward. It's a challenging decision before us, but at the heart of this sits our love of our community and our connection to our community.
Amelia Lorentson 01:52:46.800
It's been an interesting few months. The community has been asking the right questions and questions that we actually can't ignore. is tourism Noosa aligned with the values and expectations of our community? Is it efficient and are we leveraging the best value for every dollar invested? And most importantly... And most importantly is the current model fit for the future. The current model may have served us well once, but it may not or may no longer be delivering what this community expects. Every council department is being asked to find efficiencies. is under pressure. Every public dollar... And every organisation receiving public funds, regardless of where the money comes from, must be held to the same standard of scrutiny and accountability. I want to make it known that I support Tourism Noosa. I support the work it does and I have great respect support the work it does and I have great respect for the team. Some of the most capable professionals in the industry. But today it's not about individuals, it's about performance, it's about structure and it's about public trust. We're not here to protect status quo, we're here to manage public funds with integrity, to make hard decisions and to strike a balance between what our businesses need and what our community demands. This report which defaults to the current structure while we wait for the destination management plan is not what I was hoping for. In my opinion it falls short of the bold decisive leadership that our community expects. But in the absence of a fully developed and tested alternative, I acknowledge that for now, there is no formal option before us. Do I think the report has gone far enough? No, I don't. I don't think it addresses some of the core concerns that the community continues to We owe the people and community of Noosa a review of tourism Noosa structure, not to dismantle it, but to future-proof it. We need a model that's leaner, more transparent, more efficient, and firmly aligned with Noosa long-term vision. A model that-term vision, a model that delivers maximum value, draws on expert industry capability and eliminates unnecessary overhead. I'm going to take this opportunity to make a few things clear. Who pays? The $2.52 million that's allocated to tourism Noosa is not funded by residential ratepayers. It comes from Noosa commercial, industrial and transitory accommodation sector. It comes from Noosa commission. That distinction matters and it must be made clear and it must be respected. However, once those funds are funds are, enter general revenue, they become public money and public money, no matter its source, must meet the same standards of transparency, accountability and return on investment as every other dollar was spent. I need to also make clear that Noosa Council is the destination management. Tourism Noosa is not responsible for potholes, congestion or I don't, it's a general All right, let's go. That's not Tourism Noosa job. That's our job. But smart strategic tourism management can and should alleviate those pressures by guiding visitation, shaping infrastructure planning and influencing the kind of behaviour we want to see from those who visit our home. Tourism Noosa deserves scrutiny just like every publicly funded organisation but we don't throw away too decades of strategic work because the structure may be outdated. The answer isn't to abandon it, the answer is to rebuild it. Stronger, smarter and better. And we must do so with the residents and industry consultation. Any future funding decisions must not be made without consulting with industry and without consulting The businesses who fund tourism Noosa through additional rates deserve the seat at the table. Their voices matter, their investment matters and their partnerships must be respected. as does the voices of Tourism Noosa, tourism sustains one in seven jobs in Noosa. It fuels our hospitality, events, retail and surf culture and with the 2032 Olympics on the horizon, one thing is certain, the world is coming whether we're ready or not. I also want to take this opportunity to raise a couple of other things. First, in our conversations and discussions, we talk a lot about over tourism, traffic and congestion. I do want to highlight that we need to also factor in the extra number of people who... now call Noosa home. Traffic congestion isn't just on Haston Street during peak season, it's outside every school date at drop off and pick up time. That's not visitor demand, that's population growth, that's planning and that's Council's responsibility. In closing I just want to make one statement. Tourism Noosa is more than just a contract, it's a brand built over two decades. A brand that's positioned Noosa as a brilliant sustainable destination, a place of natural beauty and strong community values. That kind of credibility takes years and years and years, 20 years in fact, to build and it takes seconds to lose and it deserves our respect. I support I support the recommendation before us today with all the added amendments, but I do so with a clear and firm expectation that the real work begins now. No more delays, no more deferrals, and it's time for us to leave.
Jessica Phillips 01:59:36.780
I feel like there's tourism and then there's tourism Noosa. And the last few months, that's how I feel like the noise has been around. If you don't support tourism Noosa, then you don't support tourism. And I kept going over this in my mind around, you know, the fact that we... actually part of our history is tourism. Like Noosa, it's in our, it's just in our story here that tourists come because they love the place. So today we're talking about tourism Noosa D, but then they're sort of entwined. I've lived here my whole life, so I've watched it grow and change. I felt what many of the residents are feeling is the pressure and the congestion and that creeping fear that we might lose. But what concerns me right now is something bigger than traffic. It's actually the division that this has created. This idea today that if we support tourism Noosa, that you're putting tourism above residents. that's not how I feel. I'm not certain today's proposal is the outcome our residents seek, but I also believe there are people seek but I also believe there are people who would like to shut the gates. They feel overrun by Noosa but I do know they love Noosa but I believe that that passion has potential to be misguided. it turns into an entitlement because none of us and not even us who have lived here for decades have the right to keep this place entirely to ourselves. My very first job at Noosa Sports Power would have peaked season where tourism would come and buy, there was more sand on the floor near the tolls but then in off-peak every resident came and replaced their runners and got their kids shoes and that was my first job out of school. So it was hugely supported by tourism and then it also had this when the tourists left there was this quite a sense of quiet in town and everyone sort of met their friend for a walk because they knew they could get a park and I think that's what's happened today and that's why there's so much division because we miss that Noosa and we feel a little bit overrun by tourism. We can't ignore the impacts the pressure on the waste system and the infrastructure but that is where in my opinion and you've just mentioned it thank you Council has its job to do in management of the management of the product, which is Noosa itself. We have to maintain it, we have to protect it, we have to prepare it for the locals and the visitors, because let's be real, not having new toilets doesn't stop anyone from leaning the loop. It just worsens the experience for everyone. So I'm not going to blindly support the status quo. I do believe we need a smarter, clearer relationship with tourism Noosa. We owe that to council staff, us here at the table and our community. I do believe we need to finalise and deliver the destination management plan. I've made that really clear because we just have to. We have to finish what we started. Today, we're talking about tourism Noosa. We're not talking about tourism. I don't want to see another comment that it means that I don't support want to share this place with everyone. I just want them to leave it remembering that when they're going back that we have to do it. We live here, you know, and that's what I want to protect. So this one's tricky and I think everyone think everyone at the table is feeling it, the community is feeling it, but today it's leadership, it's old leadership, it's making sure that we even make the decision that could potentially harm relationships and I'll finish with I know that I've made the right decision.
Frank Wilkie 02:04:07.880
In closing I don't want to go over all the excellent points the councillors have made but I do have a confession to make and that is that I did come here as a visitor initially.
Tom Wegener 02:04:17.600
I love the place so much that I wanted to live here and the philosophy that has guided the evolution of evolution of this this place place for for many many decades decades is is that if it's made a great place for residents to live, then by default it would also be a fantastic place to visit. The whole reason we introduced the Destination Management Plan is because that livability for residents and therefore the visitor experience is reaching a tipping point with traffic... reaching a tipping point with traffic congestion and radar numbers. We are facing... we're in the middle of a growing region that also likes... people also like to come here. So that Destination Management Plan is very important and Tourism Noosa has a critical role to play for any destination marketing organisation. It has a critical role to play in where we go as a community. a community, a point has been made about the things that bring us together and the things that divide us. People who are involved in the tourism industry are our residents. The people that are residing against the impacts of that are also our residents.
Frank Wilkie 02:05:27.805
The people that are guiding the tourism The Press: Thank you, Mr. That are guiding the tourism industry are also concerned about over-tourism because they know the value of protecting residents' liveability because they live here as well. We're intertwined. intertwined, whereas you can't separate a resident from the tourism industry because we're all one on this. We have a lot more work to do. We heard the term... bold leadership. This is a transition plan. Now, there's going to be... people on all sides of the argument are going to be unhappy, so that could be a sign that we've got the balance right. But bold leadership will become part of the destination management plan. That's when councillors will be asked to step up and back the transformative change. the community are asking us to make. Getting on with this is also, at the down of the councillors, driving the process. So it's up to us to make sure that our words match our deeds. And I'm hoping that we can start on this work as soon as possible, tomorrow if possible. I'd also like to thank I also like to thank every community member from every side of the argument for their feedback on this funding deed issue and also in their input in the destination management plan because it's important work and I'm hoping that they'll see their views reflected in the next phase of consultation and that we can work together on this, it's important. Thank you for your patience today. I put this motion to the vote. Those in favour? Councillor Stockwell, Phillips, Finzel, Lorentson and Wilkie. Those against? Councillor Wegener and Councillor Wilson. The motion is carried. That concludes our business today. Thank you everyone for your attendance.
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