Meeting papers

Document Set ID: 22408732
                                       Page 25 of 28
Version: 2, Version Date: 08/05/2023

.                                                                  HW L
                                                                                           EBSWORTH

                                                                Obligations and performance measures

                                                   (a)     TN will conduct an organisational review and provide that
                                                         _ review to Council, and in conducting that review will:
                                                          (i)      identify and explore revenue diversification
                                                                   activities;
                  4.      Additional revenue              (ii)     consider a tiered membership program;
                          streams
                                                          (iii)    review options for generating greater revenue from
                                                                  the Visitor Information Centre which do not compete
                                                                  with Members

                                                           (iv)    identify and commit to the pursuit of grant funding
                                                                  opportunities.

                                                   (a)     TN will engage with and demonstrate linkages with industry
                                                           bodies such as Visit Sunshine Coast and Tourism & Events
                  a       ae                               Queensland through various marketing and industry
                                                           development opportunities, and will report to Council
                                                           regarding its stakeholder collaboration on a quarterly basis.

                                                   (a)     TN will develop an annual marketing plan for destination
                                                           marketing activities to attract high value travellers from
                                                           intrastate, interstate and international markets. The plan will
                                                           detail:
                          .                               (i)      marketing activations
                                /                         (ii)    TN member co-operative opportunities
                 6.       Marketing
                                                          (iii)    market segments
                                                           (iv)   expenditure and anticipated return on investment
                                                           (v)     reporting on focus areas and activities undertaken
                                                                   in relation to the Hinterland and the Beach / Coastal
                                                                   areas.

                                                   (a)     TN will continue to implement a regional dispersal strategy
                 fe       Regional Dispersal               for high value travellers and will report to Council upon
                                                           request in relation to activities undertaken.

                                                   (a)     TN will develop and implements a MICE (Meetings
                 8.       Business Events                  Incentives Conventions Events) marketing program or
                                                           equivalent program which includes Council facilities,
                                                           demonsirating marketing to high value, low volume

                Tourism Noosa Funding Deed                                                             Page 14
                Endorsed Ordinary Meeting- 20 April 2023
                ECM: 22408732

Document Set ID: 22408732                                                                                       Page 25 of 28
Version: 2, Version Date: 08/05/2023