2022-01-17 - GC Agenda - Item 6 - Attachment 1 - Noosa Council Community Satisfaction Survey 2021 by Market Facts Qld Pty Ltd

     2. METHODOLOGY
Structured Sample Survey

Random telephone calls were made to resident households throughout the Shire, using the
Electronic White Pages. These calls identified 400 residents aged 18 years and over who
indicated that they were ‘interested in discussing local government issues and expressing an
opinion about them’ and who were prepared to participate in the survey.

Over 17,000 land line numbers and 1,800 plus mobile numbers were available and were used
on a rotation of every nth number. From these available numbers 5,233 calls were attempted
and 2,347 connected telephone calls were made, in order to enrol the sample of 400
respondents.

A profile of the respondents who participated in the telephone survey is included in Appendix
A

Of the people we initially actually spoke to 27 were insufficiently interested in local government
or were prevented by other constraints from participating but did answer the ratings question.

In addition to the telephone survey, Council also hosted an online version of the survey on their
website. A total of 165 community members completed the online survey. Where appropriate
the results are presented for comparison throughout this report

Briefing Material Supplied to Participants

After despatching preliminary prompt material to those people who had agreed to participate,
follow-up telephone interviews were conducted by appointment. The material sent included
the explanation of the ‘Themes of Council Responsibility’ set out on the previous pages, the
method of rating for Importance and Performance, and also described the methods of rating.
A copy of this questionnaire is included in the Appendix B of this report.


Data Processing and Analysis

The data has not been weighted. As a matter of course the data, after input, was cleaned and
logic-checked to ensure error-free detailed tables. All percentages in the tabular output have
been rounded to one decimal point. Significance tests have been applied to identify those
differences in response among the various subgroups which were highly unlikely to have
occurred due to chance.

All responses were coded and computer-analysed by the standard breaks of:
     • Gender
     • Age Group
     • Household Situation
     • Neighbourhood
     • Home Ownership
     • Present Work Status



Noosa Customer Satisfaction Survey 2021   MARKET FACTS (QLD) PTY LTD                            9