2018-12-11 S&O Agenda - Attachment 1 to Item 20 - Tourism Noosa Annual Report 2017-2018

taking place in the Noosa National Park, Noosa         Eco-tourism and adventure group
Main Beach, Noosa Farmers Market, along the            Tourism Noosa’s Backpack
Noosa River, Noosa Earth farm, Sum Yung Guys           Noosa Adventure/Youth
restaurant and at Noosa Crest Resort.                  sector group evolved to
                                                       form an eco-tourism cluster
World Surfing Reserve
                                                                                       PADDLE THE EVERGLADES




                                                       group with relevant tour        SKYDIVE THE BEACH


Tourism Noosa is an active member of the               operators, focusing on
Noosa World Surfing Reserve Committee which            opportunities within this
successfully campaigned to the World Surfing           growing segment. We
Reserve authority to have Noosa named as the           attended Backpacker &
10th World Surfing Reserve. This recognises            Youth Week on the Gold                                  facebook.com/BackpackNoosa

                                                                                                               #backpacknoosa




the community’s coastal management over                Coast with tourism experts
several decades, which has resulted in Noosa’s         and industry leaders, the World Youth Student
international reputation as one of surfing’s natural   and Education exchange and Backpacker Week
wonders.                                               in Sydney, and an Adventure Queensland event
                                                       in Airlie Beach. Noosa also hosted social media
Welcome to Noosa and                                   influencers in the adventure sector.
Noosa Eco Check
Welcome to Noosa,                                      Segment marketing
a professional                                         Other market segments including weddings and
development                                            business events are also important, with marketing
customer service                                       activity and dedicated sections on the visitnoosa
program delivered                                      website for both of these areas featuring operator
by Tourism Noosa                                       listings and support.
continues to help
                                                       We partnered with local operators on a business
local businesses
                                                       events showcase, coordinating a famil and event
and their teams.
                                                       showcase for decision-makers in corporate events
Our Tourism in Schools project engages hospitality     (pictured).
and tourism students in both our Welcome to
Noosa and Noosa Eco Check programs, and
students are also offered work experience
placements with Tourism Noosa in the Visitor
Information Centre and at events including the
Noosa Tri and Noosa Food & Wine Festival.

Stage 2 of Noosa Eco Check, which encourages
the implementation of environmentally friendly
business practices, is under way, showcasing 17
community groups and Tourism Noosa members.




visitnoosa.com.au                                                                                                                           11