2018-12-11 S&O Agenda - Attachment 1 to Item 20 - Tourism Noosa Annual Report 2017-2018

Community projects
Tourism Noosa fostered its role as a community
leader, making submissions to Noosa Council
on community consultation projects including
the Noosaville Foreshore Land Use Master Plan
and Transport Strategy. We worked closely
with Queensland Parks and Wildlife Service on
National Park-related experience development and
preservation of parks.

                                                                                                                                                                                                                                                           travel
                                                                                                                                                                                                                                                             NOOSA


                                                                                                                                                                                                            Even if a hedonistic holiday is your
                                                                                                                                                                                                              primary objective for coming to



                                                                                                                                                                                                                                                                               Events calendar
                                                                                                                                                                                                             Noosa, visitors can’t help but be
                                                                                                                                                                                                           seduced by the area’s natural beauty
                                                                                                                                                                                                            and move with its natural rhythms.

                                                                                    Clockwise from main: White sands
                                                                                        beckon at Noosa’s Main Beach;
                                                                                  Betty’s Burgers is the place to lunch;




                                                                                                                                                                                                                                                                               We supported 17 established and emerging events
                                                                                     the way to bliss at Ikatan Day Spa;
                                                                                   scouting the surf along Main Beach.




                                                                                                                                                                                                                                                                               through the year with financial and marketing
                                                                                                                                                                                                                                                                               support, including the new Runaway Noosa
                                                                                                                                                                                                                                                                               Marathon and the Noosa Classic which focused on
                                                                                                                           T                                                                                                                                                   cycling in the Noosa hinterland. Our events strategy
                                                                                                                                     he lunchtime lineup for          A healthy indulgence                             dough is fermented for 72 hours. Sure,
                                                                                                                                     Betty’s Burgers snakes           This journey begins in the Sofitel               there’s wine here, too, but it’s “minimal
                                                                                                                                     along Hastings Street like its   Noosa Pacific Resort’s AQUA Day Spa,             intervention” alcohol, so it’s either organic
                                                                                                                                     infamous traffic on a sultry     which is like a cool Moroccan cavern,            or biodynamic. Opened 18 months ago,
                                                                                                                           summer Sunday when the perfect swell       all whitewashed and plump pillows of             this pizza joint celebrates local produce
                                                                                                                           is pumping off Noosa Heads. And who        blue. First, you enter a series of aqua          such as tiger prawns and Noosa’s famous



                                                                                                                                                                                                                                                                               ensures dispersal of events in low season and
                                                                                                                           can blame them? Betty’s serves up a        therapy pools heated to a simmering              red tomatoes among its toppings.
                                                                                                                           mean ’Shroom Burger of crisp fried         36°C, followed by a milk footbath and a             Cast off these carbs at Noosa’s
                                                                                                                           mushrooms, melted Gouda and Gruyère        body scrub with what feels like Noosa’s          newest wellness studio, Noosa Flow,
                                                                                                                           cheese, lettuce, tomato and special        finest sand blended with oil and citrus to       with views of the Noosa River. Owner
                                                                                                                           sauce. And don’t even get me started       remove any dead skin cells. Showered,            Claire Shandley, who has worked in New



                          Hedonism, health
                                                                                                                           on the rich and creamy custard             you are then wrapped up snugly before            York, says it’s Noosa’s only “reformer



                                                                                                                                                                                                                                                                               throughout the region.
                                                                                                                           ice-cream on offer.                        being massaged.                                  studio” with seven machines designed
                                                                                                                              They’re like that in Noosa. Snatch          Ninety glorious minutes later, your          specifically for Pilates. This stylish studio
                                                                                                                           some surf, eat a steak at the Surf Club.   Thalgo Indoceane Spa Ritual, which               also has just seven yoga mats to ensure
                                                                                                                           Go to a gym class, gobble a gelato.        blends Mediterranean, Egyptian, Indian           classes are small and personal.



                            and harmony
                                                                                                                           Grab a pizza, pop out to Pilates. From     and Chinese influences, is complete.                According to Shandley, even if a
                                                                                                                           stand-up paddling on the Noosa River       After, float to one of 176 studios, villas and   hedonistic holiday is your primary
                                                                                                                           to surfing at Main Beach, this is a        suites of this heavenly hotel, Noosa’s only      objective for coming to Noosa, visitors
                                                                                                                           destination that understands the true      full-service five-star offering where you        can’t help but be seduced by the area’s
                                                                                                                           meaning of balance. You can indulge in     can also enjoy the swim-up pool bar.             natural beauty and move with its natural
                               One minute it’s indulging in the country’s finest                                           the Noosa Food & Wine Festival over            While there is seemingly a pizza             rhythms. “There are so many wellness




                                                                                                                                                                                                                                                                               Corporate partnerships
                                                                                                                           one week in May and, the following         parlour perched every few metres                 entrepreneurs in Noosa,” she says. “We
                           ingredients prepared by the nation’s best chefs, the next                                       week, compete in the Noosa Ultimate        along Hastings Street, Noosa’s bustling          are becoming switched on that we need
                               it’s competing in the Noosa Triathlon. Just how                                             Sports Festival. It’s this curious blend   thoroughfare, for something deliciously          to be healthy and in touch with ourselves.
                              does Noosa balance its wild side with wellbeing?                                             of hedonism and health that makes          different head to El Capitano Pizzeria              “I have clients who live in Noosa on
                                                                                                                           Noosa so nefarious — in the nicest         & Bar, a spot renowned for its organic           the weekends but commute to Brisbane,
                                            Words CHRISTINE RETSCHLAG                                                      possible way.                              sourdough pizza bases in which the               Sydney and Melbourne for work during




                                                                                                                                                                                                                                                                               New corporate
 118 | wellbeing.com.au                                                                                                                                                                                                                               wellbeing.com.au | 119




                                                                                                                                                                                                                                                                               partnerships were
In the media
                                                                                                                                                                                                                                                                               developed for the
About $43m in publicity value was generated with
                                                                                                                                                                                                                                                                               benefit of members
articles appearing in media across Australia and
                                                                                                                                                                                                                                                                               and the industry.
overseas, showcasing Noosa’s natural attributes,
                                                                                                                                                                                                                                                                               Audi Centre Sunshine
experiences and events. With the support of
                                                                                                                                                                                                                                                                               Coast offered exclusive deals for members and
operators, Tourism Noosa hosted national and
                                                                                                                                                                                                                                                                               enabled greater promotion of the region’s diversity
international media from digital platforms,
                                                                                                                                                                                                                                                                               through a branded Noosa Country Drive Audi
television, social influencers, national newspapers
                                                                                                                                                                                                                                                                               Ambassador Car which has been featured in media
and magazines, and in segments including travel,
                                                                                                                                                                                                                                                                               coverage of hinterland experiences. A partnership
food, adventure, sports, wellness, cycling and more.
                                                                                                                                                                                                                                                                               with Qantas has aided us when hosting media,
The Today Show came to Noosa to broadcast                                                                                                                                                                                                                                      trade and event guests, and an agreement with
weekend weather crosses and the Sunrise morning                                                                                                                                                                                                                                RACQ resulted in a 12-month activation at the
television show was here during the 35th Noosa                                                                                                                                                                                                                                 Visitor Information Centre.
Triathlon Multi Sport Festival, generating significant
public exposure for the region.                                                                                                                                                                                                                                                Noosa ambassadors
                                                                                                                                                                                                                                                                               Noosa ambassadors from various events and
Noosa Holiday                                                                                                                                                                                                                                                                  segments help us showcase Noosa to a wider
Guide                                                                                                                                                                                                                                                                          audience. We worked with chef Matt Sinclair
A new Noosa Holiday                                                                                                                                                                                                                                                            (pictured below) on a series of videos highlighting
Guide, our key tool for                                                                                                                                                                                                                                                        Noosa restaurants and produce, and supported his
visitors planning and                                                                                                                                                                                                                                                          cooking program, The Cook’s Pantry, with filming
enjoying a Noosa holiday,
features a contemporary
new design and layout,
photos from leading
social media influencers
and photographers, local
tips and fresh content.
75,000 copies of the
guide will be distributed locally, intrastate and
interstate, and it is available online.




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