2018-12-11 S&O Agenda - Attachment 1 to Item 20 - Tourism Noosa Annual Report 2017-2018

KEY MARKET MEASURES - year ending March 2018
                                                   VISITORS                   NIGHTS                SPEND
 TOTAL                                              1.069m                     4.7m                $829.4m
 OVERNIGHT                                           +2.6%                    +0.05%                 +6%
            Domestic Overnight                     899,000                     3.74m                $740m
                   (includes interstate)           (335,000)                   (2.09m)             ($406.3m)

       International Overnight                     170,000                    968,000              $89.4m

 DAY TRIP                                          923,000                                         $70.4m
                                                   1.992m                      4.7m               $899.8m
 TOTAL
                                                     -6.8%                    +0.05%                +2.2%
The Noosa region welcomed 2 million                          This has also been a trend in recent years. The
overnight and day-trip visitors who spent                    overnight visitor market has been steadily rising,
almost $900 million in the year to March 2018.               with significant increases over the past three years.
OVERNIGHT VISITOR BREAKDOWN
                                                             Spend and nights again out-stripped numbers:
Year ending March 2018                                       TRENDS IN TOTAL OVERNIGHT VISITATION
                                                             AND SPEND IN NOOSA (excludes day trip)
                                                             Year ending March 2015-2018
                                           (Qld)
            16%                                                2015
                                                               2016
                     31%
                                                               2017
                                                               2018




             53%




Overnight visitors
                                                             Noosa’s domestic overnight visitors:
Overnight (domestic + international) visitor
numbers, nights and spend increased on the                   In the year to March 2018 there were increases in
previous year.                                               domestic overnight visitor numbers, nights and
                                                             spend in the Noosa region – all were records for a
Our “value over volume” approach to marketing,               year ending March.
targeting high-value visitors who have a range of             • Visitors +2.4% to 899,000
experiences throughout the region, rather than                • Nights +0.6% to 3.7m
just trying to lift numbers, has achieved a greater           • Spend +8% to $740m
increase in spend than the increase in visitor               Noosa recorded a higher spend growth rate than
numbers:                                                     Queensland and Australia.

OVERNIGHT VISITATION AND SPEND IN NOOSA                      ANNUAL CHANGE IN DOMESTIC OVERNIGHT
Change from year ending March 2017 to 2018                   VISITOR SPEND Year ending March 2018
                                            +0.05%
     2017
                                         4,707     4,709              +8.1%
     2018


                                                                                         +5.8%
                                                                                                       +5.5%


      +2.6%
                             +6%
    1041    1069
                       782         829

 VISITORS (‘000)       SPEND ($M)          NIGHTS (‘000)              NOOSA        QUEENSLAND         AUSTRALIA




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