Original source · versioned page text
2018-12-11 S&O Agenda - Attachment 1 to Item 20 - Tourism Noosa Annual Report 2017-2018
Text sections have not been matched to the original PDF pages. Use the original document to check page numbers.
Noosa’s international overnight INTERNATIONAL VISITORS, NIGHTS & SPEND IN NOOSA
Year ending March 2015-2018
visitors: 2015
2016
A record 170,000 international visitors came to
2017
Noosa during the year (+3.7% from the previous 2018
year).
• Largest increase was from USA (+10% to
10,000 visitors)
• Record spend from USA - more than doubled
to $6.8m
• Near record spend from NZ (+0.7% to $23.2m)
VALUE OVER VOLUME
Tourism Noosa monitors the volume and value of key domestic and international visitors to the region to
ensure suitable strategies are in place to grow opportunities for Noosa’s economy. Our efforts are focused on
achieving “value over volume” by converting more day trip visitation to overnight stays and reaching high-yield
interstate and international markets, in line with priorities outlined in the Tourism Strategy Noosa 2017-2022.
NOOSA DOMESTIC NUMBERS V SPEND:
Year ending March 2018
564
335
$406.3m $333.8m
INTERSTATE INTRASTATE
Spend per visitor: Spend per visitor:
$1212.80 $591.85
KEY MEASURES: PERCENTAGE INCREASES 2017-2018
Sources: Tourism Research Australia, National and International Visitor Surveys, year ending March 2018; Iconosquare.
visitnoosa.com.au 5
See the original
The page text is free to read. Viewing or downloading an original file needs an account.
Log in to see the originalLog in to download the original file
Large file: the download may take up to a minute.
Searchable page text hides email addresses. Original files are unchanged and may show email addresses.