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2015-12-14 General Committee Agenda Attachment 1 to Item 3 Noosa Shire Economic Plan
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Log in to see the plans as drawnTourism
Who: The Noosa Sustainable Destination Plan 2013-2016
guides strategies and actions within this sector and
Businesses operating in the tourism industry is delivered by the highly-regarded Tourism Noosa
are captured in a number of Australia and New Ltd on behalf of Council and local businesses. To
Zealand Standard Industry Classifications such as enable this, Council collects a Tourism Levy from
accommodation and food services, rental, hiring, real business and commercial property owners across the
estate services, arts and recreation. Noosa Shire. This levy helps fund Tourism Noosa’s
operations.
What:
This Plan recognises the far-reaching and positive
• world class tourism destination
outcomes of tourism across many industry sectors in
• strong brand awareness the Noosa economy. These include retail, local food
and beverage producers, restaurants, events and the
• a very proactive industry
many other businesses that support tourism related
• existing successful management and funding
activities.
structure.
Noosa’s highly regarded tourism industry boasts How:
strong brand awareness, provides a substantial
Activity in this sector look to support:
contribution to GRP and is a key employing sector.
Noosa Shire clearly demonstrates a competitive • increased visitor yield/spend
advantage in tourism.
• wider visitor dispersal
• increased visitor satisfaction
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