2015-12-14 General Committee Agenda Attachment 1 to Item 3 Noosa Shire Economic Plan

Creative Industries
Who:                                                   Creative industries are those industries that require
                                                       originality of thought, expression and imagination
Creative industries businesses are captured in a       as predominant inputs in the production process.
number of Australia and New Zealand Standard           Creative industries have a potential for wealth and
Industry Classifications such as information, media    job creation through the generation and exploitation
and telecommunication, arts and recreation services    of intellectual property. NESTA defined Creative
and professional, scientific and technical services.   Industries in their 2013 Manifesto as “those
                                                       economic activities which involve the use of creative
This Plan adopts the generally accepted definition     talent or commercial purposes”.
that includes:
                                                       Creative industries businesses are creators of and
•   music composition and production
                                                       early adopters of technology. They are innovators
•   film and television production                     that continually develop new ways to connect.
•   entertainment software (including animation        Cultural industries are a significant sector of the
    and computer games)                                Australian economy. According to a 2015 Australia
                                                       Council report, in 2008-9 Australian cultural
•   performing arts
                                                       industries generated over $50 billion in economic
•   writing, publishing and print media                activity, or $35 billion in Gross Value Added (GVA).
                                                       This was higher than the GVA for agriculture, forestry
•   advertising, graphic design and marketing
                                                       and fishing ($29 billion); electricity, gas, water and
•   architecture, visual arts and design.              waste services ($27 billion); and accommodation
                                                       and food services ($28 billion).
What:
                                                       Creative industries are a significant aspect of Noosa’s
Creative industries:
                                                       culture and lifestyle adding considerable wellbeing
•   are high users of technology                       benefits to residents and visitors alike.
•   trade on knowledge and intellectual property for
                                                       How:
    production

•   embrace creativity which drives innovation         Activity in this sector looks to support increased:

•   significantly contribute to the Noosa lifestyle    •   collaboration and clustering
•   generally export services outside of the Shire     •   business activity
•   underpin a number of Noosa’s high profile          •   employment and career opportunities
    events.
                                                       •   education and training opportunities.




                                                                           Noosa Shire | Local Economic Plan | Page 23