2015-09-15 Infrastructure and Services Committee Att 1 to Item 4 The J Business Plan 2015-18

Occupancy opportunities
Opportunities to improve occupancy and increase community benefit in areas that the J does not
currently actively pursue include:

        MICE – meetings and conferences
        Catered events such as parties, school events and ceremonies
        Commercial performances such as live music touring shows
        Entrepreneurial programming
        Specialised cinema screenings.

Current and potential partnerships to achieve growth include:

        development of partnerships with University of Sunshine Coast and TAFE to develop their
         education offerings and events
        ongoing commitment to partnerships with event organisers to support local events
        potential partnerships with MICE organisers
        relationships with youth agencies such as United Synergies and Blue Light Discos to retain
         and grow youth programming in The J, including use of kitchen
        collaborations with local arts groups, entrepreneurs and promoters to develop local products
         and events
        Noosa Chamber of Commerce, including linkages with the proposed film festival.


Occupancy actions
        Test feasibility of draft annual occupancy targets and test feasibility of these targets over
         two years considering venue factors (e.g. an increase in theatre usage might necessitate a
         decrease in Board Room usage):
            o Use of theatre – 70% of days/ year (i.e. activity in the theatre 255 days/ year)
            o Use of Deck Room and Board Room – 40% of 84 hours (i.e. 33.6 hours per room per
                week).




Pricing
Previously The J has used three pricing tiers – community (NFP), community (other / regular and
commercial. The intent of this approach is to make venue usage affordable for community
organisations and to reward regular use.

In 2015-16 these categories have been consolidated to two: commercial and community. The ability
to negotiate rates will continue.

As shown in the graph at right,                    Revenue categories 2014
only 8% of revenue is at the full
commercial rate. Most revenue is                        8%                      Commercial
not at any of the “rack” rates
                                                             11%
but is negotiated individually                                                  Community
                                                                                (other) / regular
                                                               14%
The J Business Plan 2015-2018                                                   Community (NFP)
                                                                                           22
                                             66%

                                                                                Negotiated