2015-09-15 Infrastructure and Services Committee Att 1 to Item 4 The J Business Plan 2015-18

with the hirer. In most cases, the negotiated rate is lower than the community rate.

Hirers with negotiated rates include:
     community cultural groups relocated to The J because of changes at the Bicentennial
       Community Centre
     Hillsong Church, which uses all spaces in the venue all day every Sunday, contributing 43% of
       venue hire revenue
     school performances, which involve significant rehearsal time.

In some cases, political decisions have led to large pricing reductions for some users. For example,
Noosa Community Radio pay well below market rates for the premises they lease, while
community-based groups re-located from the Bicentennial Centre have been given significant
discounts to compensate.

The table below presents some pricing comparisons which indicate that the proposed fees for The J
are at the top end of what could be charged compared with competitors.

   Space          Category       The J     LKCC hall    NCC hall     NCC small      Good
                                2015-16     1/ MR 1                               Shepherd

                 Community        $57.50         $42          $88           $38          $35

Theatre               Regular        NA          $44         $120           $48          $35

                 Commercial         $150         $75         $280          $115          $35

                 Community           $20         $19
Meeting
                      Regular        NA          $24
room
                 Commercial          $40         $28



Pricing Actions
        Rework data collection to flag user type for negotiated rates
        Focus venue hire marketing efforts on commercial hirers
        Transition to new rates with caution, bearing in mind competitive factors. Retain ability to
         negotiate rates.




The J Business Plan 2015-2018                                                              23