2015-09-15 Infrastructure and Services Committee Att 1 to Item 4 The J Business Plan 2015-18

Key actions                     Objective           Description                                     Responsibility         Resources

Continue to promote             Increase venue      Promote the kitchen to caterers and market      Venue Manager          Revenue increase
kitchen hire as a revenue       hire revenue        stall keepers during off-peak times.                                   to meet budget
opportunity

Articulate community            Build               Based on effective tools to analyse costs of    Community Services     Within budget
service obligations based       understanding of    each event, develop a methodology to            Director; Community
on analysis of subsidies for    The J’s             present information about Council’s subsidy     Facilities Manager;
community outcomes              contribution        of community events through reduced fees        Venue Coordinator
                                                    at The J. Report this information to Council.   and Finance section

Develop business cases for      Increase capacity   To grow and improve, The J needs more           Community Facilities   Within budget
budget increases                                    capacity for entrepreneurial programming,       Manager and
                                                    marketing and development, and technical        Community Services
                                                    support. In Year One, clearly articulate the    Director
                                                    case for increases in capacity, to be offset
                                                    by revenue increases through growth.

Reinforce positioning of        Increase            Develop very clear messaging about the role     All                    Within budget
The J as a multi-purpose        community           and function of The J, as part of the
community cultural venue        engagement          marketing strategy, to position it clearly as
                                                    a local asset for all ages.




The J Business Plan 2015-2018                                                               6