08/1689 - Operational Works - Signage [As Published] · 142008.1689

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DEVELOPMENT ASSESSMENT REPORT
1. Introduction

The purpose of this report is to provide advice about the proposed advertising signage to be erected at
26 Eenie Creek Road Noosaville, on land owned by S & L Developments Pty Ltd, which comprises part of
the Shire Business Centre (SBC). It is intended to erect 4 freestanding pylon signs for each of the
proposed 4 allotments on the site. The signage will be permanently located in landscape areas to the
frontages of the site to ensure patrons can easily determine the location of businesses on the property
once developed as shown on Attachment 1.

The proposed signage is needed at this time to enable the approved development to be successfully
marketed. The signage is significant with 3 of the signs being 10m in height and the fourth being 6m in
height located as shown in Attachment 2. The 3, 10m signs are to be located within proposed
allotments 1, 2 and 3. The fourth sign is 6m in height and proposed on the frontage of allotment 4. The
sign face area for each sign does not exceed 4m?.

It is important to understand that the development proposed on allotments 1, 2 and 3 is significant and
of a scale that warrants the signage proposed. The fourth sign is smaller as allotment 4 has a smaller
building footprint and consequently a lesser scale of development.

The proposed signage has an interesting design which is generally lightweight and in keeping with the
style of development proposed on the allotments.

2. Planning Assessment

This application requires an assessment against the Advertising Devices Code of The Noosa Plan. The
signage is defined as Medium Impact Freestanding signage, which means a sign incorporating its own
structure and fixed to the ground. The term includes a Flagpole, Pylon sign and Pillar sign in accordance
with the figure below.

Freestanding signs

 

Development that is consistent with the specific outcomes of the Code is considered to comply with the
Advertising Devices Code. It is stated in the Code that the overall outcomes are the purpose of the Code.

The proposed signage satisfies the overall outcomes for the Code in the following ways:

a. The signage will complement the proposed built form on the site and will not detract from
the natural environment.

b. The proposed signage has been designed specifically to integrate with the development of
the site, with visual clutter minimised by providing a single structure that is appropriate for
the scale of development approved.

c. The proposed signage cannot be seen nor will detract from the visual amenity of the major
road network and will not adversely impact upon the residential amenity of any residents or
visitors to the Shire; and

d. The proposed signage will be safely constructed and secured and will not create a hazard.