MCU10/2083 Development Application part 2 - Attachment 4 - Economic Impact and Need Assessment

3          Market Fundamentals
           This section sets out the proposed Noosaville convenience retail centre’s trade
           area characteristics, population and household growth prospects and retail
           expenditure available from the resident and visitor markets.

3.1        TRADE AREA DEFINED

           The proposed Noosaville convenience retail centre’s trade area was defined and
           segmented into a primary and secondary trade area based upon:
                 •    the expected size, composition and function of the proposed centre;
                 •    the location and function of existing competitive centres;
                 •    the road network and barriers to movement including national parks and
                      canals; and
                 •    Census collector district boundaries.
           The primary trade area encompasses residents within an approximate one
           kilometre radius from the subject site. The Noosa River acts as a natural barrier
           to the north and east. To the south, the trade area extends to Shorehaven Drive
           and west to Eumundi Road.
           The secondary trade area comprises a more contained area located to the west
           of the primary trade area. It includes the residential pocket west of Eumundi
           Road and south of Shorehaven Drive.
           Figure 3.1 shows the defined trade area expected for the proposed Noosaville
           retail centre.

3.2        RESIDENT MARKET

           Table 3.1 sets out the resident population and households for the main trade
           area at 2001, 2006 and 2010, as well as forecast population and households for
           2013 to 2017. Population and household data were compiled from the
           Australian Bureau of Statistics (ABS) 2001 and 2006 Census and dwelling
           approval data from the ABS for July 2001 to June 2009.
                 •    In 2006, the trade area had an estimated 4,558 persons residing in 2,026
                      dwellings.
                 •    Currently, the trade area is estimated to have a resident population of
                      4,700 people in 2,110 dwellings.
                 •    This increase over the last four years represents an average annual
                      growth rate of 0.8%.




Noosaville Convenience Centre EIA
10034 Rev 1
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