MCU10/2083 Development Application part 2 - Attachment 4 - Economic Impact and Need Assessment

                      levels of service the existing retail network currently provides to the
                      community.

5.3        OTHER COMMUNITY BENEFITS

           The proposed centre should also generate beneficial impacts, such as:
                 •    providing trade area residents with greater choice and variety of shops
                      and food services with extended operating hours;
                 •    introducing more affordably priced food and beverage services;
                 •    enhancing competition in pricing and service;
                 •    providing ease of accessibility with ample parking in light of high
                      vehicle mobility of local residents;
                 •    providing facilities within walking distance of many trade area residents
                      and visitors, thereby generating savings in travel time and costs; and
                 •    providing additional local employment, generating the full-time
                      equivalent of approximately 40 to 50 employees3.

5.4        CONCLUSION

           Our market investigations indicate that the proposed convenience centre can be
           supported at the subject site at 2013. Notwithstanding the planning scheme
           provisions, the market size and characteristics indicate that there is significant
           demand for this facility particularly in light of the existing undersupply of
           convenience retail facilities in the Noosaville area.
           The assessment of need for the proposed development at Noosaville can be
           considered within two categories:
           Retailer Need – There is a lack of alternative suitably zoned sites in the local
           area with convenience retailers unable to find suitable locations for their
           businesses. The subject site provides an opportunity for a convenience retail
           centre to establish in a central and convenient location in Noosaville. The local
           area has a substantial resident and visitor population which is underserved by
           convenience retail facilities.
           Anecdotal evidence shows the proposal will sustain a number of local
           businesses which have proven difficult in other areas including Gympie
           Terrace, Hastings Street and Noosa Sound as a result of high rents.
           Community Need – Local residents and visitors would reasonably expect the
           provision of local convenience retailing as the local area is undersupplied with
           respect to convenience retail and food service facilities compared to the range
           typically available to residents in urban areas and visitors in significant tourism


           3
             Based upon an average of one worker per 26 m² of neighbourhood shopping centre space
           (source: Queensland Shopping Centre Industry, Property Council of Australia, January 1999).

Noosaville Convenience Centre EIA
10034 Rev 1
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